And Dramatically Slash Your Traditional Advertising Costs By As Much As 50% Or More!
You’ll never have to worry about buying email leads ever again, once you implement this simple strategy.
Q. Honestly, when was the last time that you sat down to watch one of your favorite network television shows?
And you said to yourself, “Gee I can hardly wait to see what type of advertisements they run on this show?” 😀
That doesn’t happen does it? In fact, what do 99% of us do as soon as there is a break in the action? That’s right. Skip out to to do whatever and return just in time to continue watching the remainder of the show, correct? ( That’s if you even still bother watching any type of traditional network television at all.)
The Typical Advertiser Is Viewed Strictly As The Hunter And Never The Hunted!
The main reason for this is simple. Practically all the advertising that you are exposed to (on a daily) basis, is designed to get in your face and try and separate you from your hard earned money! Right?
And most of us don’t view it in any way as designed to be helpful, agreed?
The advertiser finds some activity that you enjoy like reading a particular publication or listening to a favorite radio program, or watching network television and they run their boring (all too typical) “buy my product yesterday” ads on them.
You (and I) tolerate the ads in order to enjoy the publication or radio programming etc.
The # 1 Secret To Becoming The Hunted Instead Of The Hunter Is By Providing Free High Quality Problem Solving How To Content To Your Target Audience….
Consider this scenario for a moment: suppose you were interested in learning ‘how to’ to successfully invest in the stock market.
And you were primarily interested in learning how to invest in “penny stocks”. And one day as you were listening to a local financial planning radio program. A guest was on the show and they were offering a powerful free seventeen page special report, (or audio or video program etc.) entitled:
The Ten Biggest Reasons Why First Time Penny Stock Investors Almost Always Lose Money! (And How To Avoid Them!)
And it was written by Sharon M. Duncan, Licensed Stock Broker and Penny Stock Growth Analysis Specialist.
And (briefly) on this show she simply laid out a simple step by step long term analysis, ( five part) investment plan that her clients used to consistently spot, and evaluate the best long term potential (growth) penny stocks and how to avoid the certain losers. ( Using her proven five step system.)
And at the end of her talk she was directing the listeners to her market tested lead capture page in order to receive this powerful free information.( List Building 101. 😀 )
Become The Educator And Value Provider And You’ll Have A Very Profitable Sales Funnel!
Because along with capturing your name and primary email address, she also (in one of her) follow up email messages. She invited you to sign up for a series of four powerful free 90 minute ‘how to’ webinars, designed especially for beginning to intermediate penny stock investors.
Hopefully you can see how she has successfully converted herself from the hunter to the hunted! Correct?
She (unlike) her clueless competitors did not go on the show and just scream “buy my product or service”. No way!
Instead, she is using the far more subtle and extremely effective (long term) education marketing approach. In order to both first get to know and eventually sell (over and over again) her customers and clients the various products and services that her firm offers.
Conducting Powerful Free Content Rich On And Offline How To Workshops And Online Webinars To Educate Your Customer Base Will Flood Your Bank Account With Tons Of Cash….
Whenever you can, conducting free powerful content rich problem solving how to webinars (online), or workshops (offline) really helps to separate you from your would be competitors.
You’ll be viewed as the in the know go to expert.
It also quickly helps you start to build long term trust and credibility with your potential customer base. And by demonstrating your problem solving expertise, you take a giant step toward them not only buying more of your (or your firms) products and services.
But you will also be able to recommend other small business owners ( your JV partners) products and services and create more passive income through affiliate (joint venture) JV commission arrangements.
Be Sure You Incorporate The Direct Marketing Approach!
Because remember; you don’t actually have to conduct these workshops or webinars yourself! You can have other JV partners conduct them for you and just split any of the generated front or long term back end profits.(In others words, you two just share the leads.)
For example; Suppose you (currently) have an on or offline list of 5,000 subscribers. And they are extremely interested in learning more about effectively marketing their business, product or service. Or subject X.
But your business is helping them lower their taxes by strategically using S corporations and other little known legal tax maneuvers etc.
Of course (yours truly) Mr. Marketing would be more than happy to do a free 60-90 minute interview, (plus time for rigorous Q & A), that you could then offer as a powerful free bonus worth X to your list in exchange for them doing one of the following four things for you:
You Can Definitely Make Your Lead Generation Efforts A Whole Lot More Profitable!
1.) Sign up for your free (or paid) one day offline 90 minute introductory workshop on subject X. Or listen in on you or ( JV partners) paid or free tele -seminar.
2.) Purchase product X on your WordPress website and or blog. Or through your offline sales letter etc.
3.) Purchase product or service X from your affiliate link.
4.) Pay by money order or credit card (anything) but with a personal check, so you don’t have to worry about bounced checks driving up your costs! 😀
Bonus Tip:
5.) Every time they give you one of those mouth watering bank account filling (and long term) credibility generating testimonials or fills out one of your information gathering surveys etc.
Use Powerful Free Education Based Information Products To Ethically Bribe Your Customer Base!
You will reward them by giving them our interview with (yours truly) or one of your other top JV or one of your top cross promotional partners free how to problem solving goodies!
(Like the explosive free 9 page special report that you downloaded from this site.)
It definitely helps you do X amount more business for very little, (or no additional) cost at all. And you help your top JV partners get more explosive free viral advertising exposure and hopefully do more business as well.
And you best believe Mr. Marketing would only be to happy to be a guest presenter to your subscribers on ‘how to’ effectively build your opt in email list and create 25 or X% more income in the next 90 days or less. (Provided you actually follow through on what you “discover.”)
The More Service You Provide On The Front End The Less Traditional Advertising And Promotional Costs You’ll Have!
Or how to increase the response rates to both your classified and display or PPC (Pay Per Click) ads by at least 25% without increasing your cost etc. (And in some cases actually lowering your initial front end ad costs.)
In exchange for the chance to list build for peanuts and hopefully convert a percentage of them to future sales and potentially valuable connections in the not so distant future.
In conclusion:
The main thing for you to get is this. Start consistently marketing your business, products or services the strategic way the ultimate insiders do.
And you’ll never ever have to worry about buying email leads ever again. Sound good?
Now you my friend are truly on your way to converting from the hunter to the hunted! Guaranteed! No matter what your particular niche is.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.