Do You Think Your Local Jeweler Networks Like This!Part Two
Of course most local jewelers have their very own version, of successfully using their power networks,correct?
For sure. However, it definitely goes without saying, their home grown, semi corporate based versions, are merely watered down attempts, of the battlefield tested approaches, you’re about to be exposed to.
The all too typical jewelers version, of strategic lead generation, often involve, some outrageously expensive, traditional advertising methods and or mediums. Do they not?
And as a direct result, more times than not, their glitzy ad campaigns, fall far short of the intended mark.Meanwhile, their already stretched to the limit, traditional advertising and or promotional budgets, become just a tad bit lighter during the process.
Sounds all too familiar, does it not? The good news is, you, and you alone, now have direct access, to all the necessary marketing tools, strategies and or, proven techniques you need, in order to finally make a real go of it…
So Why Wouldn’t Any Profit Driven jeweler Strategically Use Their Power Networks Like This?
As you recall from parts one and two, an extremely marketing savvy local jeweler, approached a local auto mechanic shop, which specializes in repairing and maintaining, upscale foreign automobiles.
Primarily because, they want indirect access,to the mechanics extremely loyal customer base, so the jeweler, doesn’t have to invest, close to 500% more than they normally would have to, desperately trying to generate, those all important first time customers! The way, a staggering 95% or more, of their major competitors do.
And in exchange for the mechanic’s help, the extremely marketing savvy jeweler, will do one of two things for them.
1.) First: The jeweler will enthusiastically, allow -both- the mechanic, and their spouse, and or live in significant other, to purchase up to $1,500 dollars worth of jewelry each, at the the jewelers actual hard cost, plus any and all applicable taxes & fees etc.
This simple marketing ploy, should definitely help stimulate the social aspect of the jewelers business, right?
Plus, the mechanics immediate staff, including the secretary, (if there is one), and or the bookkeeper/full time accountant, can also purchase any one piece of jewelry, up to $500 dollars, at the jewelers actual cost as well.
And simply for joining the jewelers opt in email/mobile marketing list,(and helping to keep the jewelers costs of doing business down), they can purchase any one piece of jewelry, up to $750 dollars, at the jewelers actual cost!
Pretty nice under the conventional radar sales funnel the jewelers is creating, don’t you agree?
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2.) Second: If the mechanic doesn’t currently have, either a state of the art WordPress website, or their very own, opt in email/mobile marketing list started just yet.
The extremely marketing savvy jeweler, will gladly show the mechanic, ‘how to’ create their very monthly free drawing, where each month, and or every 90 days, (whichever strategy proves through some inexpensive testing), to be the most productive approach.
The jeweler will sponsor, (pay) 75% -100% of the actual cost, of the mechanics, “Win $1,000 dollars worth of car repairs,” periodic free drawing.
Meaning, initially to start anyway, it will be the extremely marketing savvy jeweler, whose footing the entire $1,000 (or X) amount of dollars, in order to initially fund this particular-lead nurturing- marketing strategy.
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Now let’s quickly think about the primary reasons, this extremely sharp local jeweler, would want to get this type of, (up front and personal), direct contact, with this particular auto mechanic-s ever growing clientele.
First and foremost, people who buy upscale foreign cars, also tend to like really nice looking jewelry too! Have you noticed that as well!
And here’s the other major reason, the mechanics typical customer, is also the ideal customer for the jeweler, especially sense, the jewelers ideal customer, currently has a total lifetime customer value metric, of at least $10,000 -$12,000 dollars, in gross front and back end profits, over the next five to seven years.
So each month, or every 90 days or so, after the grand prize winner is selected and announced to the mechanics list,via an unscheduled, ‘broadcast’ email message, and or direct snail mail alert post cards etc.
Each entrant, will automatically receive some type of market tested, extremely time sensitive discount coupon, to have some sort of repair/detail work done, before the coupon/gift certificate expires.
(Important note: Did you happen to notice, how this sort of market tested, long term traffic generating approach, doesn’t rely on the jewelers website, having to be reliant on 1st page rankings on Google, and or the jewelers web promoters being SEO experts!)
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Plus, each female drawing entrant, will automatically be given, a brand new, first time only, extremely time sensitive discount coupon from the jeweler, courtesy of the auto mechanic, where they can save 20% 30%, by coming to the jewelers store, (and or) visiting their website before the expiration date!
Or they can save a grand total of 40% off their very first purchase, simply for bringing a friend with them, whose over 18, and not currently a customer, (and or ) opt in subscriber of the jeweler.
And during Mothers & Valentines Day week, the mechanic will also place on the drivers seat, of every female customer, who brought their car in for repairs, one of the jewelers best, market tested, extremely time sensitive, brand new, first time only customer discount coupon offers.
This way, the jeweler quickly gets a reasonable idea, how many brand new first time customers, and or opt in email/mobile subscribers, they can predictably expect, per every 100-200 flyers the mechanic distributes. (Give or take.)
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Needless to say, it’s probably a forgone conclusion, your average, local jeweler, doesn’t strategically use their networks, this way, correct? Probably not.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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