The Dirty Little Secret Far Too Many Struggling Entrepreneurs Simply Don’t Know!
So most aspiring and extremely dedicated entrepreneurs, (you personally know), definitely work extremely hard, do they not?
Especially in the very beginning on their entrepreneurial venture.
Whether their business or services, are primarily marketed on or offline, correct?
If they are the one staff army variety of start up entrepreneur, and constantly wearing multiple hats (of all kinds), they simply must, until there’s more revenue consistently being generated, they have to go it alone, do they not?
It’s hard to outsource when you simply don’t have any extra revenue, correct? Part of the reason so many extremely dedicated entrepreneurs, constantly struggle in their businesses and or services etc, is because by and large, they work extremely hard in their businesses and or services, but not nearly hard enough on growing their businesses.
And as a direct result, they almost (always) burnout, long before they even come close, to maximizing the type of revenue, their enterprises are truly capable of generating.With just a few minor, market tested tweaks, things can and should be so different.
Ever Wonder What The Hush Hush Dirty Little Secret Is Far Dedicated Entrepreneurs Simply Don’t Know?
As was previously mentioned, they consistently miss out on some additional gross, front and back end profits, simply because they’re working far too hard on their business, and nowhere near hard enough on their business/services.
Sure, they may even run a successful, traditional Mom & Pop family based business of some kind.With several full and part time employees, with some level of benefits.
Which only further goes to prove the point, were these extremely hard working entrepreneurs, working smarter on growing their business, not just working harder in their business.
They would have even more prosperity to both share and enjoy.
It Really Is No Secret There Are Some Much More Potentially Profitable Ways To Promote Your Business!
Case in point, recently while doing a mini shop, in a local retail, family owned business, which has literally been part of the local business community for years.
And even though, with the exception of the husband & wife owners, and a few of their kids over the years, for the most part, their main employees constantly come and go for any number of reasons.
This being said, over the years, I’ve personally spent quite a few dollars with them, for different odds and ends. And yet, to date, (not once!)
During all the years I’ve personally shopped their, has the owners, and or the employees, did any of the following three, basic marketing 101 fundamentals.
1.) Basic fundamental marketing strategy # one: They have never, ever, offered me any type of extremely time sensitive, discount bounce back coupon, to return to their store within the next 60-90 days or less, in order to save X% off of, (either) my next and or next number of purchases.
Because doing so, would all but guarantee, a certain percentage of their current customers, definitely would be extremely glad to do so.(Nor do they currently have any type of birthday club promotions and or offers etc.)
Imagine how much additional gross, front end profits, they’ve easily missed out on over the years!
Successfully Marketing Your Small Business And Or Service Is Definitely A Proactive Process!
2.) Basic fundamental marketing strategy # two: Next, not once over the years, have they ever attempted any add on sale (aka) upsell marketing strategies with me, after purchasing anything!
Again, statistically speaking, on average, anywhere from 10-40% of their extremely loyal customer base, will be open to such an offer.
3.) Basic fundamental marketing strategy # three: They currently don’t have any practical way of consistently staying in contact with their very best, long term repeat customers.
In other words, they don’t currently offer a monthly, (and or) quarterly free drawing of any kind. Where their very best customers, could join their opt in email/mobile marketing list.
And start receiving periodic, extremely time sensitive discount coupon offers!And thereby create a potentially profitable, long term -perpetual- sales funnel, for literally pennies on the dollar.
Savvy Entrepreneurs Leverage Their Current Customer Bases For Maximum Profit Potential! (You Definitely Should Too!)
4.) Bonus strategy: And to add insult to injury, they don’t have a birthday club marketing strategy of any kind! News flash: Every one of your (and or) your major customers and or clients, has (if nothing else!) a birthday every year!
And some of them celebrate their annual wedding anniversary as well! You could easily add to your bottom line, simply by acknowledging these extremely important dates. Don’t you agree?
In a nutshell, there’s the hush, hush dirty little secret, being exposed, which (unfortunately!), far too many, extremely hard working entrepreneurs, either don’t know, and or they totally ignore!
Whatever the case may be, both you and they, are definitely missing out,don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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