Digital Products Or Services Anyone? (If So Your Timing Couldn’t Be Better!)
So do you already have your own, (state of the art) self hosted WordPress blog? And if so “how” often do publish fresh, “how to” problem solving content to it? (Hopefully at least once a week.) Because over a one year period, you’d have somewhere in the neighborhood of 52 direct sales reps. Say what?
Meaning 52 different pieces of potential client attracting forms of content. And from there you can definitely start strategically adding to your digital products library. (Or at least keep adding to your digital content library.)
Because any one of your blog posts could and probably should be converted into a PDF (Portable Document File) or a MP3 recording. Or perhaps a series of ongoing MP3 recordings.
You can constantly create micro content from parts of your posts and create tweets, lead generating Facebook posts. Or you could use part of them to create posts on Linkedin.
This post is a form of digital product creation. Which strategically opens up the door extremely wide to tons of previously untapped marketing possibilities. Don’t you agree?
Unlike The Traditional Offline Businesses Or Services Digital Marketing Is Extremely Low Cost! (But Potentially Incredibly Profitable!)
Just think about “how” much it will initially cost to open a single location, non franchised, mom & pop pizza shop. Of course you need front end money to sign your lease. And even used pizza ovens aren’t cheap, right? You’ll need X amount of initial inventory to make the pizza.
And of course X number of both full and part time staff. You’ll definitely need at least one commercial phone line. And maybe an app or two in order to appear up to date. And maybe a used car to deliver around town. Which means insurance, correct? And other expenses as well.
All of which will most definitely cost you a combination of money, time and credit, right? So “what’s” a potentially viable alternative you so skeptically ask?
Here’s Why Some Form Of Digital Marketing Is Definitely The Low Hanging Fruit Opportunity You’ve Been Longing For!
You hear this term “funnel hacking” thrown around quite a bit these days. Do you not? And I credit (for the most part!) Russell “Mr. One Hundred Million” dollar earning Brunson as one of the major influencer-s, who if he didn’t actually create the term outright. Without a doubt he’s popularized it.
Anyway, think in terms of the following twelve potential funnels and literally as many potentially profitable spinoffs as you can possibly think of.
Any one of these could be built by you or anyone else with the proven expertise. And if you only created or specialized in these twelve or any one one of the twelve.
Just in your immediate offline local area alone. You’d have more than enough business, (depending on what your initial and future rates are per funnel.) You could easily earn a part or full time living.
Because you could start out and initially charge between $1,500 – $2,500 dollars per funnel built. Until you got your feet wet and felt extremely comfortable.
Then gradually raise your fees or just specialize in building specific types of funnels and primarily target professionals. Like dentists, lawyers, estate planners, plumbers, CFP’s, CPA’s, real estate brokers, agents, mortgage brokers or estate planners etc.
When It Comes To Funnel Building Possibilities! (Take Your Pick!)
Have a look at this really short list of funnel building possibilities.
1.) A retargeting funnel. This way you or your major competitors inexpensively, constantly stay in front of your ideal prospects.
2.) An opt in phone funnel for future call back or follow up opportunities. You capture both the current opt in email addresses and phone numbers of your hottest prospects.
3.) Bridge funnels. This is where you get a chance early on in your opt in process to engage with your hottest prospects. Usually by having a sort of short “welcome” video message on a page right after your subscriber joins you or your major competitors opt in email list.
4.) Book purchasing low hanging fruit funnel. This is where you offer your book or DVD to your hottest prospects. And all they pay for is the shipping and handling. (Which coincidently also covers your hard cost for usually a paper back version of your book. or DVD.)
( BTW, this one particular proven marketing approach has made and is making Russell Brunson and some of his high end clients a proverbial fortune.)
5.) Your live event funnel. This funnel promotes an upcoming live event. You’re either hosting yourself or appearing as one of the expert guest speakers.
6.) Your survey funnel helps you or your major competitors “discover” exactly which burning questions or subjects your ideal customer or prospects craves answers to the most.
Are You Starting To Better Appreciate Why Digital Products Or Services Totally Rock?
7.) The all important initial “tripwire funnel.” This is where you or your major competitors offer an extremely valuable, low cost digital product or service of some kind. The moment your subscribers join your list.
Typically it’s main purpose is two fold. A.) One to generate a paying customer. B) To help offset any front end ad or marketing/ promotional costs. (Because if you can manage to just break even acquiring a first time customer.
You can then promote heavily on the all important -long term-back end of your sales funnel.
My bud, coach, mentor and social media marketing expert Mark Savant, of marksavantmedia.com fame. (The guy featured in the clickable image just below.) He’s one of the true masters of creating various types of relevant digital products or services, and constantly over delivering for his ideal target audience.
Mark Savant, of marksavantmedia.com is a social media marketing and podcast building expert. (As well as a much sought after coach and mentor.)
8.) Your webinar funnel can definitely be the gateway or springboard to a ton of different, long term back end profit producing opportunities.
9.) Your launch or pre launch funnels help properly set the ground work for your main product or service offer(s.)
10.) Your high ticket funnel is specifically designed to sell either your own high ticket products or services. Or your high end affiliate products and services.
11.) Your automated webinar funnel, (which admittedly!) is more advanced. But nevertheless, this specialized funnel, once properly setup by a qualified expert. Let’s you run it virtually on autopilot. (It’s extremely low maintenance.) How cool is that?
12.) And your appointment funnel virtually helps profit seeking professionals of all kinds systematize their online appointment setting process.
Entrepreneur these 12 basic funnels alone, are more than enough to keep any solo -preneur or small funnel building service expert extremely busy. Don’t you agree? This is just an extremely small sample of “why” creating various type of client attracting digital products or services totally rock. Any questions?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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