(In Order To Be Successful!)
By now you -both- know and realize, you definitely need some type of functional sales funnel process, to help build, nurture and maintain, your ongoing sales, correct?
Good. Glad this subject is no longer up for useless debate.
However, even with this accepted fact finally being acknowledged.
What still may not necessarily be so readily apparent is, your well constructed, (although non sophisticated) sales funnel, (especially) the ones you build offline, do not have to be super fancy, and or overly sophisticated, in order to consistently generate various forms of income for you.(And or your potential joint venture (JV) partners.
And or income producing opportunities, on the front or back end of your sales funnel.
Talk about versatility.Can you live with this potential advantage or not? 😎
So Who Else Wants To Know Why You Definitely Don’t Need A Super Fancy Sales Funnel In Order To Ultimately Be Successful?
Remember, the vast majority of this particular post, will focus, primarily on you (or I) building a successful sales funnel offline.
Because as you start directing resources to building your online sales funnel, you’ll quickly start to notice and realize, you definitely need at least four or five, (must have!) basic components, in order to have any type of semi functional sales funnel and or sales funnel process worth pursuing.
Online, you’ll basically need, some type of market tested lead magnet, to persuade your target audience, to join your opt in email/mobile marketing list.
And of course, it’s highly recommended, you also offer, (an initial),ultra low cost, proven front end -“OTO” (One Time Only) offer, of a problem solving digital product or service, often referred to as your ‘trip wire’ or ‘funded proposal’ offer.
Then, later on into your opt in email follow up/drip campaign. You’ll offer your main problem solving, core products or services.
And finally, even further into your pre written, follow up email sequence, you’ll offer your premium buyers, your higher end priced, products or services.
These are sometimes, more affectionately referred to as, your maximum profit generating products or services.(These are you premium buyer, products or services, which typically start around $5,000 dollars and up.)
Needless to say, this entire online sales funnel process, is clearly not an overnight process, right? 😀
How To Build A Sales Funnel Offline Without A Lot Of Fancy Bells And Whistles!(At Least Not In The Beginning Anyway!)
Now compare the following offline sales funnel process, even starting from scratch,without the need of all of the aforementioned semi sophisticated components.
Let’s say you run an extremely successful, local women-s clothing and accessories boutique shop.And because the local women,(and both their professional and immediate personal inner circles), whom you strategically target, currently earn high five and six figure a year incomes.
And they also represent, your ideal female customers, who have a current, total lifetime customer value metric of, $8,500- $13,000 dollars,(or X) over the next five to seven years.
It only makes sense, for you to constantly test, various, potential lead magnets and or lead generation strategies.Don’t you agree?
For ex; you and or a few of your top, (female) sales associates, could join -either- your local chapter of an extremely popular women-s group, which meets at least once a month.
And or, join your local chamber of commerce, in order to discover first hand, who some of the top, local female mover and shakers are.
And after doing so, have your top female associates, attend the periodic meetings, where some of your most popular and expense perfumes.
You know, the ones which normally retail for anywhere from $195 -$350 dollars a bottle!
How Some Really Simple Lead Generation Strategies Can Result In Some Mighty Big Profits!
Of course you already know and realize, at least some of these ladies, (preferably!) some of the most influential moves an shakers, will want to know, where or how, they can purchase some of these great smelling fragrances, for both themselves, and or their closest girlfriends, daughters, Moms, daughter in laws, neighbors and or sisters etc.
And of course, this is when, you or your top selling female associates, will gladly make them aware, of how just by joining one of your VIP opt in email/mobile marketing lists, they can at least save 30-60% off the normal retail cost,of one of your high end perfumes.
And or, simply by bringing a potential first time customer with them, to your store, whose at least 18 years of age, they can purchase one of your high end perfumes, at your actual hard cost.And save a whopping 75% or more off the normal retail rate.
Plus any and all applicable taxes & fees.No this market tested approach, is nowhere near as sophisticated as the previous online approach.
Your Creative Entrepreneurial Ideas Can Serve As A Springboard Into Some Massive Long Term Gross Profits!
But in the end, your long term -bankable- results, will be just as impressive. And this is what truly counts, is it not? This is why, you definitely don’t need a super fancy sales funnel, in order to be successful! Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
Inspiring as always Mark! You always get my mind to working overtime but the thing I love about your advice is that it’s so easy to envision just how to make it work. I find it really fascinating how different people approach lead funnels and couldn’t agree more with you that it doesn’t have to be complicated. In fact, from a reader’s perspective the clearer and simpler the better in order to grab our attention. Thanks!
Marquita Herald recently posted…It’s Okay to Feel Sad Sometimes
Your insights are so true M!
Personally, I’m more of a cut to the chase sort of guy/marketer!LOL!
So there’s absolutely no way, my funnels are going to be overly
complicated and or too techie!LOL!
And I’m certain, my audience appreciates my approach. Always
good to see you M! And I really loved and got tons of value
out of your latest post!Thanks!
Mark Newsome recently posted…How Three Really Creative Entrepreneurial Ideas Can Make You More Money Fast!Part Three