Creative Marketing Ideas: Ever Wonder Why So Many Struggling Entrepreneurs Constantly Ignore Them?
The main reason you’re either constantly spending money on some type of potentially expensive traditional advertising or marketing strategy/promotion. Is because you’re trying to systematically grow your business or service right?
But who somehow convinced you the way to go about doing so is by constantly spending outrageously large sums of money of those dismally performing local billboards. And or outrageously expensive local prime time radio or TV ads.
Right about now is the perfect time for you or your major competitors to at least strategically A/B split test some creative marketing ideas or tactics. Because the right ones will help you scale your business or service for literally pennies on the dollar. And who reading this post couldn’t ultimately benefit from that?
Entrepreneur You’d Definitely Be Presently Surprised About How Valuable Certain Previously Hidden Assets Or Resources Are Really Worth!
So have you ever totally unexpectedly gotten two tickets in the mail to attend some local free 90-120 introductory workshop? Me too BTW. Usually it’s on an evergreen subject like. How to make money investing in the stock market. Or how to make a killing in today’s distressed or over inflated real estate market.
Or how to make really good money working from home. Or how to make a six figure a year income using the the Internet. Or how to make a killing part time in crypto currency. Or how to provide various evergreen services to a hungry market doing this or that.
And the evergreen subjects literally go on and on do they not? Stop and consider this side of the previously untapped marketing equation. The company promoting these types of events.
Quiet as it’s kept. They definitely have more than their fair share of ongoing front end expenses. Here are just a few in no particular order. They constantly spend money on outrageously expensive prime time local radio or TV ads.
They also spend big bucks on full and half page ads in some of the areas most popular (and therefore!) most expensive local newspapers or throwaway guides, correct?
Sometimes There’s Definitely Hidden Marketing Opportunities Underneath All Of These Ongoing Costs!
They rent hotel rooms which typically cost anywhere from $500- $1,000 dollars for four to eight hours per day. And even after receiving a slight discount for renting the rooms for at least two days or more. Those front end costs still add up.
Then you throw in the much needed administrative staff which constantly travels with them from city to city. They have to stay in hotels in each city, right? They definitely need to be fed daily, correct? They travel probably by airplane, right?
Sometimes their expected costs unexpectedly increase, right? Like in the case of wanting to rent a certain size room. But because two unexpected conventions are taken place in the same hotel that same week. This totally unexpected increase in demand has allowed the hotel to increase their room rates across the board.
(Watch and seriously consider this all too common untapped potentially hidden profit center just waiting to be leveraged.) First of all let’s consider “how” company/promotor X originally got our name and current physical or P.O. box address.
Somewhere along the line you or I enthusiastically provided our name and address in exchange for some freebie (aka) lead magnet of some kind. And from there at least some of these extremely marketing savvy promotors routinely profit from their constantly growing database in at least four proven ways.
There Is Definitely More Than One Way To Unlock Some Previously Untapped Profit Opportunities!
1.) Proven promotional marketing strategy # one: They turn their database over to a reputable list broker who routinely rents their list for anywhere from 5-25 cents per name & address. With a minimum purchase of five thousands names. (Rest assured this is not “how” the top 1-3% of them make the majority of their money.)
2.) Proven promotional marketing strategy # two: They routinely swap access to other list brokers list by allowing the other to either pay a small mailing fee of X per name they swap. Or a straight swap of X number of names & physical addresses of equal size and similar interests.
3.) Proven promotional marketing strategy # three: The JV (Joint Venture) revenue share their list with different non directly competing vendors. And they typically negotiate anywhere from 25-50% of the front end profits. (And sometimes also successfully negotiate anywhere from 10-25% of the back end profits as well. (Number three is obviously their most preferred JV revenue
4.) Proven promotional marketing strategy # four: They charge big bucks for exclusive Mastermind groups for other list brokerage companies and or agencies. And either teach them “how to” create massive profits using various types of proven JV revenue sharing arrangements. Or charge them hefty brokers (aka) introduction fees for personally introducing them to other potential JV partners.
So imagine “what’s” gonna start happening. When your local non franchised retail appliance center. Steps in and offers to pay for the cost of the largest room the promotors would otherwise be billed for. Say what? (Say a minimum of $750 dollars or more.)
And in exchange for this privilege the promotor gladly agrees to pass out to every attendee who drags a friend with them to the workshop. Whose at least 18.
Entrepreneur You Really Can JV Your Way To Some Major Profit Creating Opportunities! (Right Under Your Major Competitors Nose!)
They are ethically bribed for doing so. They receive a $25 dollar gift certificate as a bonus just for attending the event. Plus an an added sweetener (aka) bonus ethical bribe. They also receive an additional $25 dollar gift card to the retail appliance store just for dragging a friend with them whose at least 18.
And their guest also receives a $25 dollar gift certificate just for coming to the free 90-120 minute workshop. (Which practically every body involved knows there will definitely some type o product or service being promoted on the back end, right?
But here’s where it really gets interesting ladies & gentlemen. Coming up very shortly in part two you or your major competitors will “discover” the potential long term benefits of consistently implementing some creative marketing ideas and or strategies. See you in part two in just a little bit.
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