The real cost of media marketing.
Let’s be honest, who hasn’t wondered (out loud) how they can effectively use the low cost of social media marketing to add a few more dollars to their bottom line.
In fact, the entire social media explosion has led to the creation of a entire new specialty niche of online marketing in and of itself.
And with it a brand new multi billion dollar industry with it.
So much so, you now have entire offline conferences and workshops devoted to it.
And practically overnight an entire industry of savvy social media marketing experts, consultants and specialists, who have written numerous books, special reports (aka) white papers, MP3 recordings and paid membership sites etc.
In fact several of these social media marketing consultant specialists have built extremely lucrative six & seven figure businesses, revolving around the social media craze.
So it really shouldn’t be any surprise that practically any serious small business owner and or service provider, should constantly be on the look for some really inexpensive ways to profit (both) short and long term from the low cost of social media marketing.
The following two battlefield tested (proven) marketing strategies will help any serious small business owner and or service provider (such as yourself) to inexpensively cashing in using social media.
How Any Savvy Small Business Owner And Or Service Provider Can Effectively Profit From The Low Cost Of Social Media Marketing…. ( Without Becoming A Social Media Marketing Expert!)
First off, let’s be clear here; you can (and perhaps) you should look into later on down the line with actually hiring on a part time basis to start out with; a local University student that’s majoring in online marketing (and social media marketing) specifically.
And have them help you with the specific set up of your Facebook fan book page and twitter accounts etc.
Because it doesn’t make sense to set these platforms up and not maximize their full money making and branding potential. Obviously, each individual business owner will decide how they will use social media and to what extinct.
For instance, maybe it makes sense for company A may decide that they strictly want to use social media marketing as a branding tool.
And then again, maybe small business owner service provider B may decide that their social media marketing efforts are best when they use it as a way to simply drive highly targeted traffic directly to their special lead capture page or their main blog etc.
Wanna Know How To Do Social Media Marketing Effectively!
In any event, here are two incredibly powerful (low cost), high powered battlefield tested social media marketing strategies, that you can employ right now, irregardless of how large your company is and or the size of your corporate advertising dollars.
1.) Social media marketing strategy # one: Effective social media marketing is all about using low cost high powered word of mouth viral marketing leverage to the hilt.
And what better way to accomplish that then by strategically tapping into your best customers and clients Facebook friends list.
And one of the simplest ways to accomplish this, is by offering your paying customers and clients the opportunity to share their positive experiences with your business by way of their Facebook fan pages. Stop and consider the long term math.
Just Keep Implementing Some Proven Social Media Marketing Tips!
Suppose you offer every paying customer a special VIP discount coupon certificate that entitles them to 25% off every purchase for the next 30-90 days.
In exchange for them going directly to their Facebook page and giving your business, product or service a positive testimonial right on the spot.
All you need is your companies laptop right near your check out area.
2.) Social media marketing strategy # two: The next big way you can inexpensively cash in using social media marketing, is by sending a special VIP email alert to (both) your own opt in email list and your top ten -twenty joint venture partners and affiliate marketers email list.
And offer some really cool prizes for the top twenty readers that post positive comments on your blog regarding a particular post, potential change in company policy etc.
Better Customer Engagement Is Just One Of The Many Social Media Marketing Benefits!
For sure these two incredibly powerful (low cost) social media marketing strategies, can very easily add and additional 25% to your long term bottom line, don’t you agree?
And think about your long term math for just a second. If just 500 of their best customers (that each have) just 200 fans, that’s an additional potential eyeballs that get exposed to your cash starved struggling small business and or service.
That my friend (on an extremely) small scale, is the potential cost of social media marketing, to your business, unless you get with the program. Any questions?
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
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