Consistently Do This If You’re Really Serious About Inexpensively Getting The Word Out!
So what do you think happens over time. When you constantly spend a small or fairly large fortune. On outrageously expensive, dismally performing, traditional advertising methods?
Be it on or offline. (This is not a series of trick questions BTW.) So you can make strategically getting the word out. Rather simple. Or outrageously expensive and extremely time consuming. The choice is ultimately yours.
For one thing. If you decide to initially go the potentially expensive traditional advertising or traditional promotions route. Your bank account either gets emptied fairly slowly or fairly quickly. And at the end of the day. When all the marketing or promotional smoke clears.
Your local market, (meaning) your ideal prospects.Have not only completely forgotten about you. But if they finally decide to purchase the products or services you offered. Guess what? They eventually became a first time customer or client of.
Or long term repeat customer or client and enthusiastic referral agent for? You guessed it. One of your major competitors. Say what? Nod your head cadets. Because it’s true.
So why not at least research how you or your major competitors can strategically go about getting the word out. For a fraction of the traditional upfront out of pocket costs?
Are You Finally Ready To Discover What Is Another Way To Say Spread The Word?
Good. Okay. Let’s suppose you’re the senior marketing director. Or senior marketing director associate. For a fairly successful retail jewelry store. And typically your company, (along with at least) 90% of your local major competitors.
You routinely invest the vast majority of your monthly or annual advertising/promotional budget on the usual suspects. Huh?
You know. Things like outrageously expensive, 30 – 60 second,local prime time radio and TV ads. And your Sunday newspaper inserts. And the real budget drainer. Those outrageously expensive, dismally performing local billboard ad campaigns.
Which truth told, typically cost you on average, around $25,000 dollars a month. Say what? (And probably(thank goodness!) a little less in the more rural areas.
In any event. Just in billboard ad costs alone. In the last two years. (Twenty four months.) You and your major competitors have wasted a staggering $600,000 dollars in dismally performing billboard ad campaigns alone. Say what? (Nod your head cadets. Because it’s true. ($25,000 per month x 24 months = $600,000 practically wasted dollars.
Who Says Consistently Getting The Word Out Has To Empty Your Bank Account?
Maybe it’s time entrepreneur. For you or your major competitors to strategically hire some of the top PR (Public Relations) specialist in your immediate area.
And do so for literally a fraction of the traditional upfront cost. Say what? How you so skeptically ask. “Elementary Watson, elementary.” (That’s a famous quote from legendary detective Sherlock Holmes. Just in case you were wondering.)
Anyhow. Back to the issues at hand. Right about now. And because you primarily only think literally about proactively marketing your business, products or services.
You fail to recognize the previously untapped marketing potential. Which is easily all around you. In any given direction. Within a ten or fifteen block radius. Say what?
Meaning. Going forward. Have both your top female and male associates. Frequent all the businesses and services within a ten to fifteen block radius. Where they’re already regulars.
And of course. Have your ladies sales associates showcasing some of your best looking bling. Huh? You know. They’be showcasing a pair of extremely eye catching diamond studded earrings.Which typically retail for at least $650 dollars a pair. Say what?
And a really nice $1,500- $2,000 dollar necklace. This way. At least some of the women working there. Or some of the female customers in there.
Will definitely want to know what the their story is. And how they can possibly get hooked up too. Right? No doubt.
Some Times You Don’t Need Fancy Ad Campaigns In Order To Quickly Get the Word out In A Major Way! (Don’t You Agree?)
And of course you have your top male associates, strutting around with a borrowed Men-s Rolex.You know the one(s) which typically retails for somewhere between $2,500 -$3,000 dollars.
And here’s what you initially have them do. Every time they get a nice compliment or anyone, (no matter) where they happen to be. Wants to know how they can get hooked up too.
In the case of them being in a local business or service, within a ten to fifteen block radius of your retail jewelry store. First since they already know the owner(s), or at least a few of the managers.
They ask either one the “Magic question.” Say what? Which is: “Is it okay to periodically refer you new business?” If or once they say yes.
Which statistically speaking. They will do so on average. About 95-98% of the time. (And don’t ever overly concern yourself with remaining percentages. Who for whatever reasons says no.)
Just pivot and move on ASAP! Because if they’re not open. Rest assured. Others with better assets, resources and current and future contacts and connections will be.
The Door To Long Term Opportunity Is Waiting To Be Kicked Wide Open By You Or Your Major Competitors!
That said. By the same token you also have your associates asks the owners or top managers. “By the same token. As long as it doesn’t take away from anything you’re currently doing. Now or in the future. Are you okay with periodically returning the favor?”
If or once you get a yes on both the front and back end of this all important series of potential power networking questions.It’s time to initially take this to the very next level or two. Don’t you agree? Absolutely.
Now that you’ve initially laid the proper marketing foundation. In part two. Let’s roll out phase one of your long term marketing plan, okay? Thanks.
And hopefully going forward. You’ll have a much better idea. Of how and why strategically getting the word out. Doesn’t have to be outrageously expensive or extremely time consuming. Agreed? See you in just a little bit in part two. Okay?
Entrepreneur Stop Making Excuses And Start Making Progress!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
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