(And Start Positioning Yourself As A Leader In Your Industry!)
Before officially diving head long into part two fellow profit seeking entrepreneur(s.) Please consider the following. Even though tons of aspiring entrepreneurs boldly claim they want to finally get off the hamster wheel.
Sadly, most of them are only willing to consistently out a bare bones minimum effort. Yet they expect maximum bankable results. It’s definitely a nice gig when you can get it, right? 😀
Just don’t hold your breath. Are you finally ready to discover if or how the hamster wheel can potentially work in your favor?
Entrepreneur Whenever And However You Possibly Can! (Try And Systematically Create Some Positive Word Of Mouth And Mouse Generating Opportunities!)
Now quickly getting back to our strictly hypothetical marketing example(s.) Which are strictly for marketing illustration purposes only. As you vividly recall. Both you and I own a single location, non franchised local car wash business.
And because you’re a whole lor more creatively open minded than I currently am. 😀
You’ve been steadily forming various Joint Venture (JV) revenue arrangements with other local vendors previously mentioned in part one of this ongoing series.
Plus you’ve also been strategically testing some potentially profitable cross promotional arrangements as well. And between all of your proactive marketing implementation.
Meanwhile all my service does is simply take my customers money. And hopefully my employees perform their duties at least semi professionally.
And meanwhile on the other end of town. Your service is steadily giving away to your extremely loyal customer base. Some extremely time sensitive, market tested, new customer only discount coupons.
Customized for both the local ladies & men. 😀 And within a relatively short span of time. Which profit seeking business will start consistently generating a ton of positive word of mouth and mouse buzz? 😀 (I’m inclined to agree with your brutally honest assessment entrepreneur!)
It’s Time You Started Embracing Creating Lead Magnets Which Aren’t Necessarily The Traditional Type!
Ladies & gentlemen there’s literally so much previously untapped marketing potential here! And you don’t have to try and implement everything. Or even most it! And you and or your major competitors could still build an incredibly successful business.
(Not to mention an extremely lucrative network of local, non directly competing vendors. Who could and definitely should. Inexpensively and systematically cross promote each other.
Here’s one other incredibly brain dead simple marketing/promotional strategy. Either a local, non franchised retail appliance center. And or a non franchised retail furniture store could at least inexpensively test.
And pick up the tab. Because they know and understand their ideal prospect and customers total lifetime customer value metrics.
So they know what they (or you!) Can or can’t afford to invest. In order to consistently generate first time customers. So let’s say a retail appliance center owner.
Once You Know And Understand Your Numbers Entrepreneur!(It’s Time To Get Customer Centric With Your Marketing And Promotional Strategies And Tactics!)
So they or you forms a potentially profitable JV arrangement with the other proactive car washer business owner. And during the brutally hot summer months. The appliance dealer invests in a extremely large water cooler. (Two if need be! 😎
And stocks them full of both bottled water and great tasting cans of ice tea! And the car wash employees/staff offers them. A maximum of two per vehicle which goes through the car wash. (Have a large sign posted near where the vehicles enter the car wash!)
The two adults get to choose exactly which cold beverage they prefer. And during the brutally cold winter months. The customers receive an extremely time sensitive gift certificate.
Where they take their gift certificate a local, non franchised coffee shop and or non franchised local bakery owner. And they get their 1st cup of the Xtra large beverage of their choice.
The More You Or Your Major Competitors Ethically Bribe Your Extremely Loyal Customer Base! (The More They’ll Enthusiastically Help Spread The Word!)
And they save 20 or X% off the current retail price. However, going forward. Every time they bring the “big Gulp” plastic mug back. They get the Xtra Large beverage of their choice. For just $2.99 or X per cup! 😀
And save anywhere from 60-80% off the current retail price! And of course they’re also given a sealed envelop. With the words written on the outside.
In big, bold red letters. “You Definitely Deserve This!” (In this particular case it doesn’t matter if the customer going through the car wash is male or female! 😎 Don’t you agree?
Word will quickly spread both on and offline. Which is quickly becoming the most preferred car wash business in town, correct? Inside the sealed envelop.
Is an extremely time sensitive one or two side, discount coupon from the retailer. They offering a mega opt in email list building monthly or quarterly free drawing of some kind.
Giving away a 1st grand prize, can’t or extremely hard to resist giveaway. Like in the case of the furniture store. A $10,000 or X dollar Master Bedroom suite! 😀
The Right Ethical Bribe(s) Practically Forces Your Extremely Loyal Customer Base To Perpetually Help Spread The Word!
Which truth told. Only costs the retailer half of the suggested retail price. and because it’s a “Closeout” item. The retailer is only too happy to get rid of the remaining inventory, agreed?
Hopefully without having having to go any further. You and or your major competitors should be able to see the literal tons of previously untapped marketing possibilities, agreed? (If not! Thanks so much for stopping by anyway! 😀 )
And the rest of you! If you’re serious about finally trying to get off your entrepreneurial hamster wheel! (Once and for all!) Before you burn out! Or go go bankrupt or both!
Reach out to me via my blogs contact page. And let’s explore the previously untapped marketing possibilities. For at least 30 minutes. Via a one on one zoom call. It’s completely free. And it’s a $125dollar value! Talk soon!
You Can Either Power Network Or Keep Trying To Go It Alone!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
