Hopefully after reading and re-reading part one of this ongoing series. You can and definitely should grow your business or service.
Without relying on your ability to constantly write big checks. Let your major competitors constantly go the outrageously expensive route.
Sure they’ll create some first time customers. But by in large it’ a very one dimensional approach to customer acquisition. You instead can re-invest your savings back into strategically growing your business or service for literally pennies on the dollar.
Entrepreneur can you live with that?
Wanna At Least Test Some Small Business Marketing Strategies That Work?
Quickly picking up where part one initially left off. Your retail beverage distribution business will start inexpensively testing some very simple marketing strategies and tactics.
Which will definitely help you grow your business or service for literally pennies on the dollar.
Because each time a local individual or couple who invest in some high end furniture for their commercial business.
You or your major competitors who are extremely pro-active JV (Joint Venture) partners with at least one non directly competing, non franchised retail furniture and non franchised retail appliance centers in your immediate area.
Both of these retailers will include one of you or your major competitors best market tested, extremely time sensitive gift certificates inside an sealed envelop. With the words “You Definitely Deserve This!” Written on the outside of the envelop.
In big, bold red letters. You know the vast majority of the recipients won’t take very long to rip the envelop open, correct?
Here’s How And Where You And Or Your Major Competitors Systematically Take Your Market Tested Strategies Or Tactics To The Very Next Level Or Two!
Side (A.) of your two sided, extremely time sensitive, market tested index card and or gift certificate. Invites the recipient to join your opt -in email list.
For their chance to enter your extremely popular monthly free drawing.
For their chance to win two or X number of bottles of your high end champagne of their choice. And these bottles typically retail for at least $1,700 or X number of dollars each.
And side (B.) invites the recipient to come to your store before the ten or X day written hand date expires.
They come alone and they can save 10 or X% off any purchase up to $600 or X number of dollars.
However, simply for dragging a friend with them whose at least 18. Before the X day expiration date. They can purchase any one bottle of either your after dinners wines. Your mid or extremely level high and champagnes at your actual hard cost.
But here’s an incredibly simple, yet proactive tweak to this incredibly brain dead simple marketing/promotional strategy.
You Have To Start Inexpensively Leveraging Your Ideal Customers Professional And Personal Inner Circles!
Each customer who redeems their extremely time sensitive gift certificate. They’re made aware for the next 30 or X number of days.
The retailer will track these different time frames. So they’ll know on average which particular timeframe consistently produces the overall results.
Each customer’s social media activity will be carefully tracked. And he customer who uses the hashtag you or your major competitors provide them with. The one who uses it the most in the next X number of days.
They automatically get to choose one bottle of after dinner wine of their choice. And it will have a bare bones minimum retail value of $150 dollars or X.
(Of your actual hard cost will be less.)
This Is How You Put Your Positive Word Of Mouth And Mouse Marketing Strategies And Tactics On Steroids!
And as long as their guests also joins you or your major competitors guest before they leave your store that day. For an extremely limited time.
They too get to purchase at least one bottle of either an after dinner wine. Or any bottle of your midlevel champagnes of their choice.
And they can do so at your and or your major competitors actual hard cost. Otherwise, if for whatever reasons they don’t want to join your opt in email list.
They before they leave your store. They can save 10 or X% off their total purchases.
(And if it turns out either of them actually own their own business or service. You and or your major competitors will “discover” exactly what to do. Coming up very shortly in part three, okay?
See you you in just a little bit. Until then, entrepreneur can you now better appreciate how to systematically grow your business or service for literally pennies on the dollar? Say yes.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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