Consistently Do This And Watch Your Customer Acquisition Funnel Grow Like It’s On Steroids!
It’s definitely an ongoing challenge, is it not? Trying to constantly grow (scale) your business or service, utilizing, some extremely limited resources and or assets.
In fact, once you hone your customer acquisition funnel, along with your customer acquisition skills. You’ll not only be absolutely delighted with your long term results.
But you’ll probably be pretty amazed as well. Because keep in mine.
At least part of your current and future customer base, will gradually come about.
As a direct result of you initially developing and nurturing, your potentially, bank account filling lead generation process.
Meanwhile, the vast majority of your major competitors, will be constantly spending a ton of money, on outrageously expensive, dismally performing, traditional ad or promotional campaigns of some kind.
And while you’re definitely saving a fortune on your front end cost. Now you’ll be free, to invest at least part of your savings, back into your business or service.Sound like a plan or what?
Are You Finally ready To Discover How To Effectively Build And Nurture Your Customer Acquisition Funnel?
Have you ever noticed what happens, whenever you and or your major competitors, wow your customers or clients? That’s correct. Not only do they constantly take to social media, happily spreading the word.
But they also share, (constantly brag!) to any and every one, within earshot of them, correct? Absolutely. And each time they do. You and I are generating, some much needed,potentially bank account filling marketing leverage. Are we not?
And the best part is. They willing become our goodwill, (positive) word of mouth and mouse ambassadors, right? For just a moment, think about how much faster, and less inexpensive, your business or service will definitely grow.
With the expert help of as many goodwill ambassadors of influence and or affluence, as you can get. Like for example, my collaboration partner, Rose Rivera of serp.co fame. (Hint: They’re digital marketing experts.)
But why would a potential influence-r decide to choose you or I, of all their readily available choices?
It’s great, evergreen question. And (believe it or not, there are several, potentially viable answers.
For this particular example.You’re about to be exposed to, a multi pronged marketing approach. Which can and definitely will, quickly build your customer base.
But inexpensively create, a ton of potential,(affluent) and long term goodwill ambassadors.Some of whom, are definitely men & women of affluence as well.
So How Do You And Or Your Major Competitors Go About Consistently Lowering Customer Acquisition Costs?
Here’s a brain dead example. Which you can and definitely should, easily adapt, to your business as well. Case in point.Let’s say you, either currently manage and or own, a single location, retail jewelry store.
Which sells some extremely nice, upscale designer bling. And since you’re pro-actively targeting, local men & women of both influence and affluence, from literally all walks of life.
Because by extension. You want direct or indirect access, to both their personal and professional inner circles, for literally pennies on the dollar.
You’ve therefore decided, not to blow another ongoing fortune, on those outrageously expensive, dismally performing, glitzy corporate ad campaigns, you would normally waste your extremely hard earned money on.Good for you BTW!
Which is why, you’re looking to form some mutually beneficial, joint venture (JV) arrangements with at least two of the top, real estate brokers in your immediate area.
And you prefer, one whose specializes in commercial and upscale residential real estate as well. And since your ideal customers, (especially) on the female side.
Her current, total lifetime customer value metrics, are somewhere in the neighborhood of $2,500-$11,000 dollars.Give or take over the next five to seven year period.
Hopefully You Appreciate How And Why You Want To Strategically Tap Into Your Ideal Customers Personal And Professional Inner Circle!
Here’s the point. Since these two female brokers, already have established relationships.With local doctors, dentist, plumbers, title companies, CPA’s, CFP”s, law firms or lawyers who specialize in real estate closing.
Rehab specialist, kitchen re-modeler-s, limo services, florist, day care centers,non franchised bakery owners, divorce lawyers, carpet cleaners and some of the top local restaurant owners etc.
Pretty much a fairly common rehash of predictable resources, correct? Yep. But notice this untapped marketing twist. Let’s say this particular female broker, whose one of the areas top ten, commercial real estate brokers, currently has five full time time and two part time brokers.
So you allow each off them, to purchase one piece of designer jewelry, up to $2,500 (or X number of ) dollars. And they get to not only purchase it at your actual hard cost. But as long as they become opt in email/mobile marketing subscribers.
You’ll allow them to pay by the following terms. $100 dollars down and $100, (or X dollars) dollars a month, until they pay off the remaining balance.With no interest payments, on the unpaid balance. As long as they remain active opt in/mobile marketing subscribers.
Consistently Generating Positive Word Of Mouth And Mouse Buzz Just Makes Sense!
Here’s your first marketing twist. You give all seven of the real estate brokers seven agents, ten, (or X number of) extremely time sensitive, discount coupons, for them to giveaway to whoever they wish to.
All they do is sign their name on the back of these,of what is in essence, an extremely time sensitive gift certificate. And the two sided coupons, informs the recipient to do two things asap:
A.) First: Enter your monthly free drawing, for their chance to win a $2,500 dollar Rolex watch.
B.) Second: For an extremely limited time, they can save 10% off their very first purchase.If they come alone.Or they can drag a friend with them, whose at least 18.And they automatically save 40% off their first $2,500 dollars worth of cost.
Part two will dive even deeper. But for now, are you starting to better appreciate how to consistently make your customer acquisition funnel grow, like it’s on marketing steroids.I sincerely hope so.
So Is Your Current Sales Funnel Flat Like Day Old Beer!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments
(in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
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