Are you putting your company newsletter ideas to work?
How often have you turned your totally excellent company newsletter ideas into money?
Seriously,does your company (or) do you as a savvy small business owner and service provider, proactively use your own high powered specialty based newsletter?
In order to not only capture (and or) attract new leads, but to convert them (over time) of course into long term customers and clients.
And a high powered niche market newsletter can help you accomplish that for a fraction of the traditional cost.
This Process Is Definitely Not About Producing the Best Company Newsletters!
Case in point.Many of you are probably already aware of some type of specialty company newsletter that cost anywhere from low three figures per year. Like $100 dollars for twelve monthly issues of a newsletter discussing building a home based business using ebay.
As well as a much more intense twelve month annual subscription, to get some well respected gurus insights on the stock market (specifically) penny stocks.
And it may cost as much as $997 per year (or more)! Right?
However, for your purposes, there is another low cost strategic way for you to benefit from a company newsletter, even if you charge little or nothing for it initially. Say what?
Introducing Five Incredibly Simple Ways To Turn Your Company Newsletter Ideas Into A Whole Lot Of Money!
First of all, Ladies & Gentlemen,you already recognize that some of your long term profit will come on the initial front end of your relationship with your best long term customers and clients.
And the (lions share) if you market to them properly, will come on the back end, -meaning – all the additional sales and other forms of ongoing income, they produce for you.
1.) Strategy # one: With this first strategy to turn your best prospects (leads) into long term repeat customers and clients. Why not inexpensively test creating a free (or ) charge just enough to cover your actual out of pocket cost.
Create an extremely low or free three month introductory trial subscription, that you either give away to new potential prospects.
Of course you give your three month introductory trial subscription a perceived value of some kind.Otherwise, if you don’t value it, nobody else will either!
2.) Strategy # two: Along with strategy # one. You might next create a powerful free drawing (where) either once a month or once every 90 days (once per quarter), you or your staff select two grand prize winners. One male, one female.
And they receive either a free six or twelve month (No holds barred) subscription to your paid newsletter. Inexpensive testing and tracking will reveal which option works best.
3.) Strategy # three: Piggybacking off of strategy # two; guess what everybody else wins as a powerful secondary prize? That’s correct, they automatically win a free three month trial subscription to your newsletter. Or if you’ve accurately tested, you can offer them some extremely low (test price) for a special three month subscription, for a extremely limited time of course.
Whenever You Can Try And Create A New Paying Customer AS Opposed To Simply Creating A Long Term Subscriber!
Because remember, it’s always better to create a new first time paying customer (on some level), especially if you just break even on that first initial sale, as opposed to simply creating a new long term subscriber!
Because, the prospects that actually put their money where their mouth is, are 250% more likely to make additional more expensive purchases down the road.
Where as a person that merely subscribes to your list (for whatever) reasons, might simply remain a freebie subscriber from now on! That my friend, is simply the way it is.
4.) Strategy # four: Of course you can always find several offline vendors, (translated) other cash starved small to mid sized business owners, that are non competitive to yours.
(In other words, find yourself some non competitive joint venture partners.)
And allow them to either give away your free (for an extremely limited time) three month introductory trial subscriptions (valued at X) to their valued customer base; or as a free upsell bonus for purchasing one of their low front end products or services.
And Don’t Get Overly Caught Up About Your Particular Newsletter Content Strategy!
Or better yet, let them also sell it and keep 100% of any upfront profits that it creates for them!
For ex; if your an extremely talented CPA and or -CFP- Certified Financial Planner, why not let your local Investment club give away your free three month trial subscriptions to all their current and future members that do one of three things:
A.) Whenever they pay their annual dues in advance, and pay by either credit card, money order or cash!
B.) Whenever they refer a new paying member!
C.) Whenever they (either) purchase and ad of any kind in the monthly and or quarterly newsletter, and or whenever they attend a paid workshop and or conference of some kind.
Because, you’ll instantly gain a new first time customer for a fraction of your traditional costs! Plus, you’ll add another paying customer (potential long term client) to your list.
Just Start With An Incredibly Simple Newsletter Strategy Plan And Grow From There!
And from that day forward, you’ll bank 100% of all their future back end purchases, their bank account filling testimonials and let’s not forget all their future referrals!
This powerful (all encompassing) long term marketing approach, really involves you totally understanding your “lifetime customer value‘ calculations.
Because, once you have a pretty good idea of what your ideal customer/client is truly worth to your business or service, then you can get extremely creative.
(And generous) on the front end, in deciding exactly how much you can safely afford to invest in order to create that first time new customer.
The Company Newsletters Ideas That You Create Long Term Profits From Doesn’t Have To Be Yours!
5.) Strategy # five: This last concept (truly) should be covered in at least a three part post series by itself. However, in the interest of time and space. Here is the short of it.
You can network, (aka) strategically align yourself with another vendor (small business owner and or service provider), that needs your exact same customer, but is non directly competitive with you.
And you could become their resident in house expert on subject X. And they simply start including (both) your regular monthly and or quarterly columns inside their newsletter.
Pro-active Newsletter Marketing Is An Evergreen Strategy!
Plus, you could do exclusive 30-90 one on one power interviews, where you answer the top ten burning questions that their readership has.
And of course, down the line turn it into another lead generating a product, that the both of you market along with the written transcripts for X amount of dollars.
Or give it away free when your leads (quickly) upgrade from free three month trial subscriber to full fledged paying customer!
Hopefully, you can see how this full range of low cost high powered marketing strategies will help you convert your company newsletter ideas into long term profits, even if, the company newsletter, is not yours! No matter what your particular niche is.
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit. Because it will help you master your effective communication in marketing skills.It’s a $97 dollar value and it’s free!
