How Come So Many Really Shrewd Entrepreneurs Overlook This Potentially Valuable Asset!
So the vast majority of profit seeking entrepreneurs, are totally committed, to constantly increasing, their brand new and or first time customer,patient and or client base, correct?
As well they should be.
However, the vast majority of you, already know and realize, how outrageously expensive it is, to constantly try and generate brand new first time customers and or patients, correct? For sure.
But equally important why, you definitely want to avoid, basically starting from scratch, whenever you’re attempting generate any type of front or back end profits.
Your long term leverage, really starts to compound, when you are able, to benefit from now on, in various different ways, from your or someone else’s previous efforts.
Entrepreneur, don’t you like the sound of that?
So Have You Ever Noticed How Many Really Shrewd Entrepreneurs Constantly Overlook And Or Neglect Altogether Some potentially Extremely Valuable Assets!
Case in point, let’s say you run a very successful, local dry cleaning business. And over the last 15 plus years, as your local economy, has definitely gone through, more than it’s fair share of ups and downs, correct? 😀
Through it all, your business/service has not only been able to survive, but you’re actually thriving, even though to date, you still only have one location.
And no real concrete plans, for opening any additional locations. Meanwhile, just within the last five years or so, at least three other potential competitors, for whatever reasons, have been forced to close their doors.(It happens all too frequently.)
Which means, along with all of their extremely hard work and great expectations, for a successful business. Their entire investment, is all but gone.And often times, this could be the vast majority of their entire life savings.(And may be gone into some cash draining debt as well.)
Not to mention, X amount of years of their life as well.
Savvy Entrepreneurs Can Spot Tons Of potentially Valuable Unused And Or Under Utilized Assets Of all Kinds!
So over the years, you’ve developed, winning, snail mail post card campaigns. And you’ve also developed some extremely profitable marketing strategies, using proven ‘bounce back type offers, which typically cause, (on average) a very respectable 43% of your current base, to not only return with more business, within the next ten days or less!
But when they do, they often spend 20 (or X%) above what your typical customer sends. Good deal, right? For sure.
You’ve also developed some winning, traditional advertisements, which cause brand new first time customers, to initially try out your service, and a staggering 35%, become extremely loyal repeat customers.
Who tend to stick around, for at least 48-60 months. (4-5 years.) Some even a little longer.And you’ve also developed an incredibly reliable strategy, for inexpensively generating referrals,who also tend to stick around for quite a while.
(Thus ultimately lowering your upfront cost of doing business even lower.)
Effective Marketing Leverage Helps Your Business And Or Service Experience Compound Growth!
Here’s the point ladies & gentlemen. You’ve already invested, (both) your irreplaceable time, money and effort, developing these various tangible and intangible assets, have you not? Absolutely.
And in some cases it literally took lots of (not exactly cheap!) trial and error, in order to develop competence in these given areas. Did it not?
You put a pencil to it, and see if learning to avoid those inevitable mistakes, would have been a whole lot less expensive, and saved and or prevented you (and me!) a ton of ongoing frustration.
If instead, you could have simply invested, in another experts proven advice!Via their paid courses and or, one on one personal coaching, consulting and or mentoring etc.
Which finally brings us full circle!
Successful Small Business Owners And Or Service Providers Have A Treasure Chest Of Proven Expertise To Share!
Case in point. Let’s suppose, you start sharing your proven expertise,either once a week, and or once a month, via a highly distributed, offline industry magazine, podcast and or your very state of the art, self hosted WordPress blog etc.
And as a direct result. Of the 5,200 total members, who subscribe to (either) the industry publication, (and or) who have downloaded and listened to the extremely popular podcast series regularly.
Turns out, a staggering 350 of them, have literally teeter-ed on the verge of bankruptcy, and continuously struggled for the last 3-5 years.
So they are absolutely thrilled, to be able ‘license’ some of your proven marketing strategies, for just $150-$1,000 dollars per month. Or X.
Or if they prefer, they can save 30%, simply by making a one time annual payment of $1,260 or $8,400 dollars annually, respectively.(Meaning, a one time annual payment of $8,400 dollars is 70% of $12,000 dollars @ $1,000 dollars per month .)
The main point being ladies & gentlemen. Your proven expertise, has already been established, has it not?
Who Says Extremely Savvy Entrepreneurs And Or Service Providers Can’t Continuously Profit Handsomely From Past Efforts!
So now, 350 fellow dry cleaning entrepreneurs, decide to invest $150 per month,(or X per year) in order to access your proven marketing blueprints.
This probably beats, what your single location, dry cleaning business, grosses in a month, correct? 😀
And so over time, a few drop off, and a few new ones, constantly replace them. The main point being ladies & gentlemen.
Are you hopefully starting to appreciate. The overlooked and or neglected asset of both your knowledge and real world experiences. Both good and bad.
Extremely savvy entrepreneurs (such as yourself) definitely bring to the table! Say yes! 😀
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
