Centers Of Influence: Why Not Keep Strategically Leveraging The Locals?
(Because They Know At Least A Few Other Highly Influential Locals As Well!)
Ever wonder “how” you and or your major competitors can both inexpensively & systematically reach local centers of influence? Especially if you or your major competitors plan on wasting a fortune.
Your best bet is to strategically tap into their personal & professional inner circles. Then stand back so you don’t get run over. Metaphorically speaking of course. Because once you or your major competitors ignite, the viral, positive word of mouth or mouse train.
Not only is there no telling how far it will go. But “how” much long term residual profit you or your major competitors will systematically accumulate along the way. Don’t you wish outrageously expensive traditional ad campaigns worked this way too?
Have You Also Noticed Viral Word Of Mouth advertising Campaigns Never Seem To Go Out Of Style?
Profit seeking entrepreneur. For just a moment. Imagine it’s at least a week before both Valentines or Mother’s day. And you or someone you know enters a local, non franchised floral shop.
And right in the middle of the store. Is a giant four way sign. Even music legend Stevie Wonder couldn’t miss. And it’s proactively promoting, (what else?) A free drawing of some kind.
Where at least once every 90 days or once every six months. (Give or take.) The 1st grand prize winner, automatically wins an extremely high end bubble bath gift basket.
Which usually retails for at least $600 or X amount of dollars. And the 2nd grand prize winner, automatically wins a deluxe bubble bath gift set. Which typically retails for at least $250 or X amount of dollars.
Sometimes Creatively Doing The Totally Unexpected! (Is A Proven Way To Get Your Ideal Prospects Lips To Start Flapping!)
Think about the long term marketing possibilities for just a second. First of all. You or someone you know locally. Walks into a non franchised floral shop.
And they’re (or some extremely marketing savvy!) Profiting seeking vendor, behind the scenes is 80-100% sponsoring some type of free drawing. But it’s not for the rather obvious grand 1st or 2nd prize.
Which would be a bouquet of flowers. 😀 (If this particular, non traditional marketing/promotional strategy falls flat or bombs completely.)
You or your major competitors can always resort back to offering a free drawing. Where the 1st grand prize winner. Automatically wins flowers sent at least three or four times per year. And make it a $200 or X dollar total value.
A.) On their birthday. B) Mother’s Day. (If it applies.) C.) Valentines Day. (Their wedding anniversary. (If it applies.)
By Ethically Bribing All Of Your Runner Ups! (Is Where And How You Or Your Major Competitors Will Create Or Generate A Ton Of Positive Word Of Mouth And Mouse Buzz!)
Before moving way too fast with a proven marketing/promotional strategy such as this. 😎 Ladies & gentlemen make darn sure.
You at least have a realistic idea of what your ideal customers, total lifetime customer value metrics are. So you don’t quickly end up- upside down financially.
Because by monetizing at least some of your opt in email subscribers. Who didn’t win any of the major grand prizes. With special sales incentives. On closeout events.
You’ll save a fortune in outrageously expensive, traditional ad/promotional costs. You could give the both the owner of the floral shop. And all of her current and future employees.
Free 32 oz. samples of some best selling fragrances of their choice. (Actually give the owner, if she or they’re both females. Free 64 oz. samples, of the fragrances of their choice. 😀 )
And lightly spray the air with it. Maybe once or twice a day. This way as the local female centers of influence & affluence come into you or your major competitors shop. At least some of them, will definitely wanna know.
What that great smelling fragrance is, correct? and depending on “how” much they spend with the florist. And whether on not they join the their opt in email list or offline database.
They will be ethically bribed for spending more. And a free 32 or 64 oz. bottle of fragrance of their choice. Which they either get free, at actual hard cost or just 10-20 or X% above actual cost.
Is a proven way to systematically leverage local centers of influence. Don’t you agree?
Who Says Only Corporations Will Extremely Deep Pockets Can Strategically Make A Giant Splash?
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