So How Do You Define Centers Of Influence?
Whenever you hear the phrase centers of influence? Do you immediately think of major celebrities or iconic sports legends? Or maybe a mega international brand.
Any of those can definitely apply, correct? But what about on a local level? Can you see how local profit seeking entrepreneurs can potentially position themselves as high profile centers of influence? How cool is that?
Make One Of Your Best Investments In Developing Effective Lead Generation Strategies And Tactics!
Before you invest a nickel into any type of traditional or non traditional marketing/advertising or promotional strategies or tactics. Make sure you at least have a basic understanding of your ideal customers total lifetime customer value metrics.
This way you have a realistic idea “what” you or your major competitors can actually afford to invest. In order to generate your all important first time customers.
Because without understanding this critically important concept. You’re just shooting in the dark. And your first time customer acquisition costs can and probably will quickly get out of hand.
Who Says You Need Major Celebrity Endorsers To Help Build Your Positive Word Of Mouth Brand?
Case in point. Let’s say you or your major competitors want to create a huge splash. And your women’s cosmetic distributorship. Simply doesn’t want to keep wasting a fortune on outrageously expensive ad campaigns.
The bottom line being this. Typically for every 50 – 70% of qualified females who are exposed to their great smelling fragrances.
They not only sell these women one or two bottles at or near their current retail rates. But by extension. They also inexpensively generate a ton of referral business too. 😎
Because when these ladies go to work. Shopping, run local errands. Visit with their female neighbors. Speak with their siblings or in-laws. Or socialize in general.
Literally tons of other local women get inexpensively exposed to you or your major competitors fragrances. So why not start power networking with other local, non directly competing businesses.
Once You Start Looking Around And Becoming Far More Proactive! (You’ll Start To Uncover Tons Of Previously Untapped Marketing Opportunities!)
At least two non directly competing businesses or industries (or verticals!) You or your major competitors should be strategically targeting.
Local bridal shop and other related businesses or industries. Because extremely high profile local women, from literally all walks of life. Constantly visit popular bridal shops, right? 😎
And by extension the extremely high profile female wedding planners too. So you or your major competitors gladly provide all the female workers, who work in the bridal shops.
Free 32 oz. samples of the fragrance of their choice. And if the owner(s) of the shops are female. Then you’ll gladly provide the owner(s) with a free 64 oz. fragrance of their choice.
This way you know both the positive word of mouth or mouse buzz will definitely spread. Like it’s on marketing steroids, right? 😀 And if men own these bridal shops.
You or your major competitors will see to it. Either their wives, sisters, daughters who are least 18. Or their live in significant other lady friends. Get a free 32 oz. fragrance of their choice.
Getting The Word Out Doesn’t Automatically Mean Outrageously Expensive!
And just depending on what your ideal customers total lifetime customer value metrics are. You could at least inexpensively test sponsoring 100%.
A monthly or quarterly free drawing. And the 1st grand prize winner. Gets to brag they won an incredibly beautiful wedding gown. Which typically retail for $1,700 dollars.
Plus they also win an extremely beautiful designer handbag. Which typically retails for $1,100 or X number of dollars.
Even though these local women will be in reality joining you or your major competitors opt in email list. (This way you can both consistently and periodically remain in contact with them.)
You will definitely help build these local bridal shops brand and profile. Because ever runner up in the free drawing. Along with any and all extremely time sensitive discounts they receive from the bridal shops.
They’ll also receive 32 oz. samples. They can either save 10% off your current retail price. But simply for dragging a friend with them to you or your major competitors store. Whose at least 18.
They get the 32 oz. sample of their choice for free. 😎 Talk about cheap promotional marketing exposure.
Entrepreneur There’s Definitely More Than One Potentially Profitable Way To Get The Word Out!
And as long as their guest also joins your on or offline list before they leave your store day. They too get the 32 oz. fragrance of their choice.
Otherwise, if for whatever reasons they don’t want to join your list. They can purchase any one 32 oz. fragrance of their choice. But they only save 10 or X% off the current retail price.
Some really low potential savings percentage. To further compel them to join you or your major competitors list. Coming up very shortly in part two.
You or your major competitors are going to discover how to literally hit it out of the park. Until then, are you starting to appreciate why you don’t necessarily need major centers of influence? In order to make a major splash.
Now That You Know! (What The Heck Are You Still Waiting For?)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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