So how frighteningly familiar is this particular tune?
Semi cash strapped start up entrepreneurs, small business owners and or service providers,literally struggling day after day, desperately trying to make ends meet.Right? No doubt.And when they occasionally don’t.
Continuously using up what little available credit they have left.
And frankly, the constant sleepless nights, lack of a proven business model, infrequent customers,the ongoing debt obligations etc. It’s all slowly, starting to take it’s toll on their mental and emotional health.Agreed?
Because, when they can’t or barely meet their weekly payroll obligations, their entrepreneurial dreams are constantly on the verge of collapse.
Welcome (my friend), to the wonderful world of entrepreneurship. Sounds like fun, now doesn’t it?
So How And Where Do Some Semi Cash Strapped Auto Repair Entrepreneurs Constantly Find Or Create New Streams Of Customers!
Before directly answering this particular question. Here’s another one? Where do most first time home buyers, get the loans, to purchase their house?
In a local bank and or local lending institution, correct? And so it goes with semi cash strapped, auto repair entrepreneurs.Huh?
Meaning, why not go where local people constantly bring their cars, for other types of much needed and or wanted services.
So let’s say two cousins, which are extremely talented, when it comes to both repairing and or detailing virtually all makes of cars.
And or, they’re really good at one of the above mentioned skills. So they look to partner/joint venture (JV) with other local non directly competing vendors, in order to help each others business grow, for a whole lot less than would normally be needed, in order to do so.
Your Entrepreneurial Skills Are Often As Valuable As A High End Degree From An Elite Business School!
So one of the very first places you frequent, looking for a potential, non directly competing JV partner, is your local car washer dealership. Say what?
Well, don’t people who own cars, trucks and SUV’s,(especially the really nice ones), frequently visit these types of establishments? Oh yea.
And you get to know the owner(s), by frequently patronizing their business, plus constantly providing some positive word of mouth and mouse promotional buzz, about their company and or services.(Provided they deserve the praise.)
And as you do so, here’s what you, (and or) your major competitors initially propose to them.
Constantly Be On The Lookout For Some Non Traditional Ways Of Spreading Your Entrepreneurial Wings!
You’ll gladly provide the owners and their immediate family members, 25-35% lifetime discounts, off the long term maintenance of their car related repairs.Excuse me? 😀
Provided the owners, give each customer who drives through their car wash,one of the auto repair providers, extremely time sensitive, two sided discount cards.
If the repair specialist, have their very own, self hosted, WordPress website. Side (A.) of the two sided index style card, invites the recipients, to join the auto mechanics opt in email/mobile marketing list, in order to enter their free monthly drawing.
For a chance to win $500 (or X) dollars worth free auto repair credits.(Good for up to one full year after the credits have been issued.)
Really Effective Lead Generation Strategies And Or Tactics Don’t Have To Cost A Fortune!
Side (B.) of your market tested index style business card, informs your potential customers, which services and how much they can potentially save, provided their one of your VIP opt in email/mobile marketing subscribers.
And you’ll also allow the car wash owners employees and or associates, to save 20 (or X%) for life, provided, the car washer owner(s), allow you, to periodically showcase, one of the cars, vans, trucks and or SUV’s, you’re currently detailing. 😀
By simply placing it on the car washer owners lot, during regular business hours, along with a local number, (in really big red or extremely bright letters), so potential prospects can call, to speak with someone about pricing and other related matters.
(And after a certain time, the number automatically re-directs, to a market tested pre recorded message of some kind.)
Why Not Let Your Lead Generation Skills Help Lower Your Overall Marketing Costs!
Ladies & gentlemen, think about it for just a second, you drive through your local car wash, and right on their lot, is a really cool looking car,van,truck and or SUV which has been completed pimped out, with some totally awesome detailing.
You know two things will definitely continuously happen, right?
First: Those who are definitely interested in getting their cars, trucks and or SUV’s professionally detailed, will definitely be calling to get the full details, correct? For sure. 😀
Second: Both the customers of the car wash and other local passer- by-s, will most definitely start taking pictures and recording videos, and start sharing them all over social media, will they not? 😀 For sure.
Extremely Savvy Entrepreneurs Are Always Open To The Marketing Possibilities And Or Untapped Opportunities!
So initially anyway, depending on how many, non directly competing vendors, you can put together, this type of proven marketing arrangement with.
Your semi cash strapped small business and or service, can and definitely will find and or create, tons of new business. Literally starting from scratch.Don’t you agree?
This is why, extremely savvy entrepreneurs, (such as yourself!) constantly go out of their way, in order to do so! And so should you!
In part two, you’ll discover at least three more potentially profitable marketing strategies, to make this type of promotion work. Okay? See in just a little bit, in part two.
P.S.Now as is customary during this part of our show.
Get Started ASAP And You’ll Start Reaping Your Much Deserved Results For Literally Years To Come!
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
