Going forward, what’s it gonna be? Huh? Meaning. Are you now ready, to start systematically start tweaking nearly every aspect, of your current and future marketing process? Let’s hope so. Because as you previously discovered, in other relevant blog post.
A few simple, marketed tested tweaks, can and more than likely, will be your gateway to some major, long term profits. Don’t you agree? And the best part is.
You can start systematically scaling your business or service, for a fraction of the traditional cost. Or if you prefer. You go about it, one customer at a time. Using the tried and true linear approach. Which one makes the most sense to you? Agreed.
This being said. You are probably, sitting on a potential goldmine, of previously untapped marketing opportunities or possibilities.
But they’re a whole less likely to be discovered and acted upon. Unless you develop a new marketing perspective. Otherwise, you’ll continue to work in not on your profit seeking business or service.So what’s it gonna be?
Are You Finally Ready To Transform Your Marketing Process Into A Whole New Profit Center!
Case in point. For this first hypothetical marketing example. Let’s go extremely low hanging fruit here. Okay? And then gradually build more complexity and sophistication, into the long term marketing mix. Agreed?
Let’s say you’re the senior marketing director, for an incredibly popular, women-s cosmetic distributorship. And one of your main front end businesses, i a popular, local women-s facial salon.
Where you strategically use, a very simple, (yet tried and true) marketing/promotional strategy. Which consistently brings tons of local women, especially those, who consistently earn, five, six and seven figures a year.
Your incredibly popular, women-s facial salon, offers these local women of both affluence and influence, (get this), extremely time sensitive, free deluxe facial treatment gift certificates.
Which normally retail for $47- $67 dollars. But only if they drag a friend with them, who are at least 18. Before the gift certificates expire worthless. But truth told.
Your real long term gross profits, are clearly generated, on the back end of your proven sales funnel. Because after these ladies get beautified, via the free deluxe facial treatment.
Don’t Be Fooled By The Allure Of The So Called Free Lead Magnet Approach!
Because on average, for every 100 women, who experience, the free deluxe facial treatment. A staggering 67% of them. Or 67 women, will purchase, the higher end moisturizers, moisturizing creams. Facial creams. Blemish removers, blush applications and eye lash moisturizers etc.
And these 67 women, (give or take), will typically go on to spend, anywhere from $450- $6,500 dollars.Give or take over the next five to seven year period.
Because they will not only repurchase for themselves. But they’ll also spend (on average), an additional $1,000 -$1,500 dollars. Over the exact same five to seven year period.
They’ll purchase some of these popular beauty products for. Take your pick. A.) Sister(s.) B.) Neighbors. C. ) Co-workers. D.) Employees. E.) Secretaries. F.) Moms. G.) Mother in laws. H.) Extremely close friends.
And believe it or not. At least 39% of those remaining 33 women who initially took advantage of the free deluxe facial treatment. Typically 13 of them. Will still pass out, the two additional free, extremely time sensitive gift certificates, they’re given, just for participating.
And an additional X amount of local women come in, drag a friend with them, get beautified. And a certain percentage of them, will also purchase some of the previously mentioned products.
The Best Part About Building Marketing Momentum Is! (Once You Get Things Going They’ll Sort Of Take On A Personality Of Their Own!)
So here’s a rather basic, old school, tried and true marketing strategy. Because your ideal customers, has a total lifetime customer value metric, of somewhere between $450- $6,500 dollars. Give or take over the next five to seven year period.
You reach out to one of your areas top, upscale women-s clothing and boutique stores. And the owner(s), are also one of your top JV (Joint Venture) partners.
And here’s what you or one of your major competitors initially propose. Since the upscale women-s clothing and boutique store, sells an extremely popular evening gown, for $3,200 dollars. say what?
And one of their most popular hand bags,typically sells for $1,500 dollars. You persuade the owners, to offer both, a 1st grand prize. In a popular quarterly free drawing.
This way, the store should be able to build, a massive, either offline database. For future snail mail post cards. Or they can modernize asap, and start using opt in email/mobile marketing.
So after 90 days. The 1st grand prize winner, will be notified immediately. And the other 99% of the 2nd runner ups. They will also be immediately notified.
Make No Mistake About It! (Your Long Term Success Will Definitely Be linked To Some Type Of Ethical Bribing Of Your Ideal Prospects And Customers!)
And they will automatically quality, for two really cool bonus gifts worth X. But only for an extremely limited time. No real surprise there. Correct?
1.) First totally cool ethical bribe: First, they will be sent, via email or mobile marketing. An extremely time sensitive discount coupon. Where the can save at least 20 or X% off any purchase, up to $1,000 or X amount of dollars.
2.) Second totally cool ethical bribe: Just for dragging a friend with them, whose at least 18. They also get two of your extremely time sensitive, deluxe facial treatment gift certificates worth X.
One which allows them to drag a friend with them. And both get the facial deluxe treatment free. Which is an X dollar value. Or they can come alone ans save 10 or X% off the current retail price.
And the other extremely time sensitive gift certificate. They sign side B.) and give it away, to whomever, before it expires. Yea, it’s very much an old school, tried and true marketing strategy. But it definitely works like gangbusters.
Can you appreciate, how some really simple marketing tweaks, to your current or future marketing process. Ca and definitely will make all the difference? say yes. Good answer.
A Customized Marketing Process Is Your Gateway To Some Potentially Large Pay Days!
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