Have you ever come across a particular situation (in business), and you’ve said to yourself (and or) a colleague, can you believe the type of marketing leverage, they’re (either) A.) This corporation has access to? Or ( B.) Can you believe the type of untapped marketing leverage, a company that large, isn’t fully taking advantage of?
My friend, the following post, is about to shed some much needed light on one of those situations!
Can You Believe This Type Potentially Profitable Marketing Leverage….
(Isn’t Currently Being Utilized!)
Since you’re already familiar with the upsell/add on sales, marketing concept, correct? Can you imagine “how” much daily, weekly and yearly extra gross profits McDonald’s would miss out on, if they suddenly stopped using add on sales techniques (aka) , “would you like fries with that?”
Literally hundreds of millions of dollars! So here’s the point, there are literally tons of companies (large and small), that aren’t currently fully maximizing (both) their short & long term profits.
And speaking of extremely large and mega successful multi billion dollar corporations, like the NFL, that isn’t currently maximizing all their potential marketing leverage, try the following creative example. To help get your creative marketing juices flowing!
Mega Profitable Marketing Leverage There For The Taking!
This particular marketing example is a powerful case study in “how” even mega successful multi billion dollar corporations, like the NFL, can (occasionally) overlook untapped marketing leverage opportunities!
For ex: let’s suppose every NFL team, during the regular season, offers every paying customer as they enter each game, a chance to enter a “free drawing.” Every paying customer, gets a chance every week, during the regular season and the playoffs, to win free playoff tickets to the game of their choice! Say what?
All expenses paid, compliments of the NFL! This package will include first class “round trip” airfare, plus first class hotel accommodations -for three days and two nights-, dinner for two at the hotel, and the dinners alone (each night) is a $300 dollar value by itself!
And a free car rental, plus a full tank of gas, during their entire stay! Plus, a free autographed NFL football signed by the winning playoff team! And get your picture taken with the winning coach and at least one recognized star player!(Hey, the NFL doesn’t do anything second rate!)
Altogether, this entire exclusive package is valued at $36,000 dollars! Or $9,000 each, because it will include two guaranteed winners! And each winner can bring another person along for just $100 dollars!
And the NFL will donate the the $100 donation to a local charity! But here’s the kicker! Each NFL team, will also choose one guaranteed winner each week , throughout the entire sixteen week regular season, all they’ll win an exclusive “Super Bowl package too!
And here’s what that package consists of; free first class round trip airfare to the Super Bowl game! Plus, five star hotel accommodations during there stay. And a free breakfast, lunch and dinner package of their choice, valued at $250 dollars per day!
Access to a free car rental, plus $2,000 dollars in spending cash! Plus, after the game, these winners get to pose with the winning coach and at least one star player guaranteed!
And of course, they get an exclusive autographed NFL Super BOWL game ball as well! And they get to say hello to friends & family on national TV! Is that enough free goodies (you think) to get the average ticket buyer, to enter their teams weekly free drawing! Only one free entry per paying customer is allowed!
In part two, you’ll discover even more powerful money making marketing strategies! And “how” this type of proven untapped marketing leverage, can and will make you a ton of more money!
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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