Your business email format can and will produce results fast! When you apply these five secrets!
(Or You’re Leaving A Ton Of Money On The Table!)
Have you ever heard the saying, “Any fool can make soap,it takes a clever man to sell it.”
That simple statement really applies to your business email format as well.
Meaning, “Any fool can write and send an email, it takes real copy writing skills to make it work.”
In other words, consistently produce some bankable results.
So that’s why this post is dedicated to imparting five basic (must have) elements, all of your on & offline sales copy definitely should have.
The more often you apply these five proven elements, the more often you’ll have a winner.
80% Of Your Success Or Failure Of Your Marketing Piece Will Ultimately Be Determined By How Well Your Main Power Headline(s) Convey The Benefits Of Your Products Or Services!
The late great legendary football coach of Greenbay Packers fame, Vince Lombardi, was fond of starting each training camp, even after the Packers started routinely winning Super Bowls!
Old Vince would start each training camp by holding up a football and saying “Gentlemen, this is a football!”
Meaning- let’s get back to basics, and so it goes with your copy writing (on or) offline. It starts with the basics, and as you’ve previously discovered.
Your main power headline (provided) your smart enough test one against the other, will account for (at least) 80% of the ultimate success or failure of the entire marketing piece. So let]’s focus on five must have basic elements, whenever you create any type marketing piece.
Five Must Have Basic Elements Every Written Marketing You Create Should Have..
Alright, after your main power headline(s) grabs their attention, now it’s crucial that your opening sentence and or opening paragraph (practically) compels them to read on to discover the main benefits of your product or service.
So the question begs asking, how do you (best) which means, how do the super successful (annual) 6-8 figure earners consistently get the rest of us to read their material.
If you consistently read the posts on copyblogger.com (and) if you’re not reading it, you should be! They highly recommend at least three proven ways to do so.
1.) Have your opening sentence and or the opening paragraph, ask a powerfully probing and or a provocative question. Something that has your ideal prospect scratching their head and wanting to know more.
Just Make Darn Sure Your Sales Tips Are Practical And Non Techie And You’ve Probably Got a Winner!
A.) Anytime you can (site) a shocking stat that directly (or at) least, indirectly affects your target audience. Face it, everybody (including) your target audience loves to be informed! And sharing powerful little known insider stats, is a great way for you to do it.
B.) Another proven way to open your marketing pieces (including) your WordPress blog posts, is by painting a picture in prospect/reader/subscribers mind.
c.) Using graphic metaphors that help them feel theirs or your pain or disgust. This goes a long way towards gluing their eyeballs and their focus on your marketing piece.
Moving on from their… Your second must have element is.
Don’t Purposefully Handcuff Your Sales Funnel!
2.) Your body copy needs to be heavily loaded up with benefits,benefits,benefits. And this is where using short concise bullets to convey the specific ways (benefits) that your products or services provide these to your prospects. Three to five of your best market tested bullet (benefit) points.
3.) Whenever you can, offer your prospects some type of social proof (aka) power testimonials from your best customers and clients.
In short, get your best customers to give you permission to use their written, and or video or audio testimonials on (either) your offline sales letters and or you’re online websites and or blogs etc.
Your Business Email Format Should Definitely Follow A Proven Process!
(FYI: If you need to get more bank account filling testimonials, you can offer your customers and clients the free nine page special report that you downloaded free this website!)
4.) Sooner or later (preferably) sooner, your on or offline marketing piece, needs to have some type of clear cut “Call to action!”
In other words, what action(s) do you want your readers to take after reading your marketing material. Then make sure you tell them specifically what you want them to do! And don’t get weak kneed here!
Build Your Marketing Funnel So It Constantly Works For You 24/7!
For ex; do you want them to; “Pick up the phone now! And call your toll free number to receive your free 27:31 second DVD on subject x!
Or, do you want them to grab your explosive free 22 step small business marketing idea kit series! It’s a $97 dollar value and it’s free!
5.) Do you know after your ideal prospect skims your main power headline(s) and glance at your bullet points, they head directly to your P.S!
And this is basically your last chance before they move on, to convey your product or services main benefits to them!
You Can Definitely Make Your Direct Marketing Strategies Worth Your Time!
So make sure all of your (on or) offline marketing pieces has a powerful benefit laden P.S. And be sure that it’s focused on conveying your product or services main power benefits to your target audience.
Follow these five basic proven copy writing strategies and your online business email format (as well) as offline sales letters results will drastically improve!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will
help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
