Building Your Business Means You Gotta See Way Past The Obvious!
So do you finally have your advertising/promotional budget ready for this particular week or month? And if so, are you still totally committed, to wasting another small fortune, on those outrageously expensive, dismally performing, traditional advertising/promotional campaigns?
You know the ones being referred to here, correct? Yea, those prime time, local radio, TV or full or half page, local Sunday newspaper ads.Which lets be completely honest here. At best, initially on the front end of your sales funnel.(But you said you’re serious about building your business, right?)
You’re barely breaking even, right? And once you dare put a pencil to your online advertising/promotional costs. Your fancy PPC (Pay Per Click) ad campaigns, haven’t fared much better have they?
Sure, you can continue to run your solo ads or buy dirt cheap banner ads, which aren’t consistently producing, any bankable results either. And just keep flushing your money down the proverbial toilet. Or you can discover, exactly what you or your major competitors need to do on a daily basis, in order to, (not only) move off center.
In a major way mind you. But also position your business or service, in a positive way, which continually attracts, your ideal prospects and customers to you like a magnet. Are you ready to move ahead or what?
You Definitely Don’t Have To Continually Waste A Fortune In Order To Steadily Grow Your Business Or Service!
Case in point. In order to effectively demonstrate, why you definitely don’t have to continually waste a fortune, in order to systematically grow your business or service. Let’s take two rather simplistic, hypothetical marketing examples.
And watch how they can easily be leveraged, several different ways, to generate a ton, of front and long term back end profit producing income. For either you and or your major competitors. Fair enough?
Let’s suppose your beverage distributorship, which specializes in selling, some extremely great tasting. Exotic gourmet coffees, cocoas, (during the bitter cold winter months,) and ice cold ice teas, and extremely tasty lemonades, (during the brutally hot summer months.)
And lower to extremely high end dinner wines and some extremely great tasting higher end champagnes, in order to celebrate various special occasions. And since your ideal customer, currently has a total lifetime customer value metric, of somewhere between $1,100 – $8,000 dollars, give or take over the next five to seven year period.
And an initial net gross front end profit margin of at least 73%. You definitely have a high enough gross profit margin spread, especially on your higher end customers, to afford some creative marketing flexibility.Don’t you agree? Absolutely.
Your Ideal Customers Are Only Too Happy To Help Spread The Word On And Offline About The Many Positive Benefits Of Your Products And Services! (Provided You Give Them Valid Reasons Too!)
For just a moment. Think about ‘how’ many financially well off married couples, within your local community, celebrate something every month.Huh? Maybe it’s their wedding anniversary.
Or maybe it’ their fifth, tenth, fifteen or twentieth wedding anniversary etc. Or maybe these happy couples are celebrating the birth of their first, second or third child. Or maybe they’re celebrating the anniversary of their business/service being open.
Or they’re celebrating the opening of their second location. Or popping the bottle of champagne because they just purchased their first or second home. Who knows.
Here’s the overall point. Because they’re well off financially. They’ve got plenty of valid reasons to celebrate. Correct? Absolutely. And guess what? You or your major competitors, should enthusiastically help them do so. Say what? Absolutely.
Here’s a couple of inexpensive ways, you can help them, and their personal and professional inner circle do so.
By Being And Remaining Pro-actively Involved In Your Ideal Prospects And Customers Personal And Professional Lives! (You Open The Untapped Marketing Possibility Door Extremely Wide!)
To begin with. You approach the owner(s), of at least three incredibly popular, local mom & pop, upscale family orientated restaurant owner(s.) And here’s what you initially propose.
Especially if the restaurant has valet parking. You will have the valets, place a can’t miss, sealed envelop, on the drivers seat of each relatively new, or outright expensive car, SUV or truck they park.
And on the outside of these special made envelopes,(which your beverage distributorship company will gladly pay the front end expense to have made), in big red letters, will be printed “Thank You!” So you know these envelopes will instantly get ripped opened, correct? No doubt.
And as soon as they do, here’s three, extremely time sensitive discount coupons, they will discover. Just think of the positive, viral word of mouth and mouse affect, this totally unexpected marketing strategy will have.Both now and going forward.
1.) First: The restaurant, (after a little), strategic A/B split testing. The restaurant owner(s) will know which of their extremely time sensitive “bounce back” offers. Consistently produces the most bang for their buck.
As Soon As Word Starts To Spread You Definitely Don’t Need To Keep Wasting A Fortune Using Outrageously Expensive Advertising Or Promotional Methods! (Like Your Major Competitors Do!)
2.) Second: Your beverage distributorship, (or retail product or service), will also be included. Via one of your best, market tested, extremely time sensitive, first time customer gift certificates.
Where a potential first time customer.Provided they come to your store, and drag a friend with them, whose at least 18, before the expiration date on the gift certificate expires.
They get to purchase, either one of your best tasting, mid level champagnes.Which normally retails for at least $650- $750 dollars per bottle. They drag a friend, and they get their very first bottle, at your actual cost or just ten or X% above your actual cost.
Or if they prefer. They can decide to purchase a twenty pound bag of one of your very best tasting, gourmet coffees or cocoas.However, if for whatever reasons, they decide to come alone.
And they still wish to purchase anything. They only save 10% off their very first purchase. Or if they decide to come alone. And they do X, before they leave your store, they automatically save 25 or X% off their very first purchase.
3.) Third: And remember, since you’re only testing this sealed envelop marketing strategy with well to do local couples. Or women who came to the restaurant alone, but drove up in a nice looking vehicle. Or spent over X amount of dollars.
Here’s the other surprise, your extremely marketing savvy, beverage distributorship, will arrange, in order to knock the ladies socks off.
When And As Often As You Can Make Impressing Your Ideal Prospects And Customers A Part Of Your Long Term Marketing Plans!
Unbeknownst to these local ladies of both affluence and influence. Inside these envelopes, will be an extremely time sensitive discount coupon/gift certificate. For them to either:
A.) Save 10% off one women-s deluxe facial package, which is a $49 or X dollar value.B.) Or they can do the smart thing and drag a friend with them, whose at least 18, before the 10-14 day expiration date expires.
And both ladies get their deluxe facials free. Say what? That’s correct. Bring a semi qualified friend, and help grow a local entrepreneurs business. And they pay nothing up front. Come alone and only save 10 or X%. Make sense? Great.
Coming up shortly in part two. You’ll discover, how to systematically, take this potentially bank account filling marketing strategy.To the very next level or two. Until then, are you starting to better appreciate, how strategically building your business or service, definitely means you gotta see way past the obvious? Don’t you agree?
So What’s Currently Holding You Back From Strategically Building Your Business Or Service!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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