How To Build A Sales Funnel Starting From Scratch!
So the real problem (and or) challenge,is not actually, how to build a sales funnel, right?
The real challenge, is more along the lines of, how do you build a sales funnel, which consistently makes you money, right?
After all, you can design a customized marketing plan, which includes some form of on or offline, lead generation strategies.
And ethically bribe and or compel, a percentage of your ideal prospects, to join one of your opt in email/
mobile marketing list, right?
And start systematically emailing (and or text messaging) them, a combination of, pre written and or, unscheduled, extremely time sensitive ‘broadcast’ alert messages as well, correct?
But doing so, doesn’t necessarily mean, you’ll make any money, right? 😎 Clearly it’s a great start but, there’s a little more to this successful online marketing thing, then just consistently doing adhering to above mentioned strategies, correct?
Who Else Wants To Know How To Build A Sales Funnel Starting From Scratch? (Just Like The Ultimate Insiders Do!)
In another similar blog post, about how to build a sales funnel, an extremely savvy jeweler, built an extremely profitable sales funnel, without having to go, the outrageously expensive, traditional route.
So let’s piggyback off their proven success blueprint, and (again) design a long term sales funnel, for literally pennies on the dollar, starting from scratch.
As you recall from the previous blog post. This extremely marketing savvy-local- jeweler, decided to buy three or four half a page ads, in two or three of the most popular, local throwaway guides.
And they sponsored a free drawing, where each month, one grand prize winner, wins a giant seven foot teddy bear, and delicious box of gourmet chocolates.
Successfully Marketing Your Small Business Is A Whole Easier When You Power Network!
And of course, (each month), the other 99% of the runner ups, will receive an extremely time sensitive, brand new, first time customer only, discount coupon, where they automatically save 30 (or X% off) their very first purchase.
However, just for bringing a friend with them, to your store, whose at least 18 years old,they can save an additional 10%! So a grand total of 40% off their very first purchase!
And just for bringing two potential first time customers with them, who are at least 18 years old, they automatically receive, a laminated two sided index card, which allows them to save 40% off any purchases for the next year!
(And 50 -or X% off- any purchases over $1,200 dollars.You think a compelling incentive like this, won’t cause them to be all over social media, sharing their good fortune, with any and everybody? 😎 )
And they can automatically renew it annually, for just $5 dollars. Provided they’re still on the jewelers opt in email/mobile marketing list. Otherwise, it cost $35 dollars a year to renew. 😎
This titillating, (and totally) unexpected incentive should make remaining an active VIP subscriber a no brainer, correct? 😎
Your Market Tested Lead Generation Strategies Don’t Have To Be Over The Top! (Just Effective!)
Please pay close attention to the math. Let’s say each month, at least 800 local women enter the jewelers free drawing.And after three months, there have been three grand prize winners, correct?
Which also means, there are 2,397 runner ups, right? And let’s say, (for whatever reasons), 25% of the ladies, (subscribers), decide to unsubscribe.
Which means, 1,797 women are still on the jewelers list, because 599 left. (2,397 x .75% = 1,797 active subscribers. Numbers rounded off for ease of calculation. 😎 )
Anyway, the jeweler sends an unscheduled, extremely time sensitive ‘broadcast’ email/mobile text alert message.
To alert the/your subscribers, about an upcoming, “Everything Must Go” clearance blowout sale! And let’s say 40% of the list (at least) opens the email. (718 subscribers open the email.)
And of those, 30% click on the link, to (either) read or skim the sales letter and or to watch the 2-3 minute sales video.(718 x.30% = 215.)
So 215 VIP subscribers click the sales link. (30% of the 718 who originally opened the broadcast email.)
You’re Not Still Confused About How To Build A Sales Funnel Which Actually Makes You Money Are You?
Follow this now. This is critically important, because this is where and how, far too many aspiring entrepreneurs totally miss the boat! And it’s why they continually struggle.
Of the 215 women who clicked the link, let’s say 40% of them, (or 86 local women), decide to drag a girlfriend and or their daughter with them, to your store, provided this person is at least 18 years of age.
And just for doing so, they automatically save 40% off their very first or next purchase. Pretty cool incentive, right?
Bare in mine, those additional 86 individuals, if the jeweler had to advertise in their cold market to find them, would normally cost an additional $400 dollars, if they used local radio, TV and or local newspapers etc.
Hopefully These Watered Down Examples Are Helping Stimulate Even More Proven Ways For Successfully Marketing Your Small Business!
So this one simple, bank account filling marketing strategy, coupled with low cost, high powered email marketing strategies, using a paid email service provider, just saved them an additional $34,400 dollars!(86 prospects x $400 dollars per lead = $34,400 dollars saved.)
Minus the monthly and or annual cost, of their paid email service provider! 😎
And if even more women drag a friend with them, the jeweler (and or you!) potentially save even more!Right?
Now just in case, it’s still not crystal clear, where the initial seed money is coming from in order to get the ball rolling.
Bare in mind, the jewelers ideal female customer, currently has, a total lifetime customer value metric, of at least $8,500 -$13,000 dollars, over the next five to seven years.(Give or take.)
There’s Always Room For Your Creative Entrepreneurial Ideas? (Don’t You Agree?)
And you already know, high end designer jeweler, has incredible markups on it, right? So believe it, there’s plenty of gross profit margin spread in each piece they sell.
Either for cash, and or with extremely flexible financing terms. 😎 This being the case, this is why, (unbeknownst) to the three grand prize winners.
Not only will they be getting, positive word of mouth and mouse generating the seven foot teddy bear, and a delicious tasting, gourmet box of chocolates delivered to -either- their job and or place of business.
To eagerly showoff to their fellow co-workers and or employees etc.
But the extremely marketing savvy jeweler will also, form a mutually beneficial strategic alliance, with a local florist, so those three winners, will also receive a beautiful dozen roses, sent to their job and or place of business, on their birthday, Valentines day, (and or) Mothers Day and their wedding anniversary.
If they apply. Courtesy of the jeweler, along with twenty, extremely time sensitive, two side index cards, discount coupons to pass out to whomever they wish!
Are you starting to see how to build a sales funnel from scratch, is not some over the top pipe dream? Great. See you in just a little bit in part two, okay. Until then.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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