How To Build A Sales Funnel Which Adds Value To Your Business!Part Two
After reading part one of this ongoing series, are you still -at all- confused, about how to build a sales funnel, which adds value to your business and or service?
Hopefully not. However, it’s perfectly understandable, if you’re still just a little bit confused, as to how, you can do so, even though a certain percentage of your prospects, only seem to respond to bargain sale price, ‘everything must go,’ sales types of events.
Because as previously mentioned in part one, (believe it or not), these potential prospects/customers, can still turn out to be, extremely valuable, to the long term profitability of your business.Say what?
Turn the page, and let’s have a much closer look.
How To Build A Sales Funnel Which Really Adds Value To Your Business!
Case in point, for this very first example, let’s say you currently run, an incredibly popular, Mom & Pop style, of local family restaurant.
And you have also recently started targeting newly weds with growing families. And by extension, you also want to entice more of the local parents, preferably Moms & grand mothers, with kids in the 8- 12 years old age range.
Because those kids absolutely love pizza, ice cream, and or chicken winged filled birthday parties, where they can invite 10-15 of closest friends,neighbors, classmates and or relatives etc.
And since kids that age, can’t normally enter a restaurant alone, this means, you’ll naturally get more and more exposure, to at least one of, (if not) both of their legal guardians, correct? 😎 Absolutely.
So here’s three rather brain dead simple, potential lead generating marketing strategies, you should at least inexpensively test and tweak, before you abandon them altogether.
1.) Potential marketing strategy # one: Create a kids, ages blank to blank birthday club! Where once a month, the extremely lucky 1st grand prize winner, gets to invite, no more than 15 kids, ages blank to blank, to your restaurants ‘birthday room.” 😎
And they must be accompanied by at least two adults, 18 and over.
You’ll serve cheese pizza slices, wings, ice cream, plus, the lucky kid, wins one of your T shirts which reads, “I ‘m special just ask blanks restaurant,” with -either- your local phone number, and or your market tested squeeze page web address on it!
So another parent/guardian, can enter their kid for the next monthly drawing.Plus, you’ll hire a local -up and coming magician, to entertain the kids.
How To Build A Sales Funnel Which Doesn’t Just Rely On Your Own Marketing And Promotional Efforts!
2.) Potential marketing strategy # two: The joint venture and or cross promotional marketing strategy, you form with a few local, up and coming magicians, is as follows.
You will inexpensively expose them to tons of local parents, grandparents and or legal guardians etc, in exchange, they, (meaning the magician) will gladly offer their services at a discount, (to both you and your extremely loyal customer base), provided you guarantee them X amount of performances, either per month or year.
(And a life time discount on food and drinks, for as long as you two have your arrangement. 😎 )
And the magician readily accepts, they will make the vast majority of their long term money, on the back end of their sales funnel, because they’ll generate some first time, repeat customers, by booking repeat engagements, to perform for these parents other kids, grand kids and or nephews and nieces etc.
And the other parents and or legal guardians who also attend the initial birthday party at your restaurant, will want to know how they can book the magician,(at some sort of first time customer discount), for future private showings for their kids and or grand kids etc. 😎
There Are Always Proven Alternative Ways To Promote Your Business! (Is It Not?)
Plus, whenever the magician books their own performances, they will gladly provide the parents and or legal guardians, with some extremely time sensitive discount coupons, where the parents and or legal guardians, can bring their kids (and or another adult, whose at least 18), to your restaurant, on one of your week’s, traditionally slowest days, and save X% each time.
With an annually renewable, two sided, laminated discount card of some kind.Plus, if the magician happens to be a local member of any organizations, they will agree to gladly, periodically pass out your extremely time sensitive discount certificates and or coupons, to the administrators of these organizations.
3.) Potential marketing strategy # three: Create both a Mothers & Valentines Day club asap. And on those particular days, alert you opt in email subscribers each year, who this years lucky winners are.
Only those ladies on your opt in email/mobile marketing list are eligible to participate in this particular promotion. 😎
Plus, every Mothers Day winner who brings another mother with them to your restaurant, those Mothers will automatically save X% off their entire, plus be entitled to one type of desert, for just $2 dollars or X.
Hopefully you’re starting to appreciate, how to build a sales funnel, which adds value to your business.Any questions?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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