How To Build A Sales Funnel Which Actually Makes You Money!Part Two
After you previously discovered in part one, you can, and definitely should learn how to build a sales funnel, especially, if your cash and other resources are limited.
Because if you attempt to create your very own, traditional type of sales funnel, as you’re busy building -so called- ‘brand awareness’ and your companies overall image etc.
Your major competitors, may potentially leave you in the dust.
Because they may decide, to build a non traditional sales funnel, where they rely heavily on, some positive word of mouth and mouse buzz.
And from there, effectively generate more than their fair share of repeat customers, and some bank account filling referrals. Is there any logical reasons why, you and I can’t do the same?
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Quickly recapping where part one left off. As you recall an extremely marketing savvy, retail jewelry store owner, effectively used a combination, of traditional advertising and some good old fashion, ninja marketing strategies.
In order to quickly generate, some bank account filling, positive word of mouth and mouse buzz.So they ran a series of traditional half page newspaper ads, in at least two of the most popular,local throwaway guides.
And they drove 1,000 laser targeted, primarily-female- visitors, to their state of the art WordPress website,and ethically bribed them, by offering their extremely popular, monthly free drawing opportunity.
Where the 1st grand prize winner, automatically wins a giant seven foot teddy bear, a dozen roses and a great tasting box of gourmet chocolates.
And the second runner up, automatically wins a dozen roses and a box of gourmet chocolates. And the 3rd place runner up, automatically wins a gourmet box of chocolates.
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So once again, you had -at least- 1,000 eager women, enthusiastically joined you (and or) your major competitors opt in email/mobile marketing list.
And after about three weeks, you ultimately chose your three grand prize winners. And about 103 women, (for whatever reasons), decided to unsubscribe.
Which left you with 887 VIP subscribers. And 600 of them, actually opened, your extremely time sensitive, unscheduled, ‘broadcast’ email message.
And another 500 actually clicked your link, and 400 of them, actually took advantage of your extremely time sensitive -discount-offer, by bringing a potential first time customer with them, whose at least 18 years old.
And thereby, took advantage of your ethical bribe,which allowed them, to purchase a beautiful pair, of extremely eye catching, diamond studded earrings, which normally retail for $450 dollars a pair!
How To Build A Sales Funnel Which Continuously Makes You Money!
But since they brought a qualified potential customer with them, they could purchase these same eye catching earrings, for just $125 dollars, plus any and all applicable taxes & fees.
So 400 of your (and or) your major competitors,VIP opt in subscribers, took advantage of your extremely time sensitive offer, by bringing a qualified friend with them to your store, and you ethically bribed them, by allowing them to purchase a beautiful pair of diamond studded earrings, for just $125 dollars. (Or X.)
When they normally retail for $450 dollars!If you stopped right there, you now have 400 extremely enthusiastic local women, some of whom have close girl friends, sisters, Moms, co-workers, daughters,employees, neighbors and brothers with either, spouses and or live in significant others, correct?
So you know they’ll definitely be doing more than their fair share of texting family and friends, tweeting and constantly posting on Facebook and Instagram and other social media platforms 24/7, correct?
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Since these initial 400 ladies (or X) number of them, brought a friend, they’re definitely the most likely, to become some of your very best, long term repeat customers and super advocates, right?
So you’ll initially attempt to upsell them , by allowing them to also purchase, one of your top selling, diamond studded necklaces, which normally retails for $1,200 dollars or X.
You’ll gladly let them purchase it, for just $700 dollars, plus any and applicable taxes & fees! Because remember, your ideal female customer, currently has a total lifetime customer value metric, of at least $8,000 -$13,000 dollars, over the next five to seven years!
So when they start showcasing their brand new eye catching bling, at annual family functions,like Thanksgiving dinner gatherings, neighbors barbecues,social functions, lunch dates with co-workers, or when they co-host their husband and or live in significant others Super Bowl party etc.
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All this massive free, constant exposure, will ultimately result, in tons of additional business for you, (and or) your major competitors,don’t you agree?
And don’t forget, they also brought 400, semi qualified, potential first time customers with them to your store.And you’ll ethically bribe these potential first time customers, with the following irresistible offer.
You’ll gladly allow these potential first time customers, to purchase a pair of your best selling, $275 dollar, diamond studded earrings, for just $150 dollars! Plus, simply by joining one of your opt in email/mobile marketing lists, they can purchase those exact same earrings, for just $95 dollars, plus any and all applicable taxes & fees.
And you”ll immediately attempt to upsell them, by ethically bribing them.You’ll allow them to purchase a beautiful, diamond studded necklace, which normally retails for $500 dollars, (but today only!)
They can purchase it for just $220 dollars more! You know the ones who take advantage, will definitely be enthusiastically showing off their newly acquired bling, plus positively singing your praises high & low, correct?
This is how to build a sales funnel, which actually makes you money.Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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