Brand Management: What A Local Nursing Home Did To Sabotage Theirs!
(And The Three Extremely Powerful Lessons To Be Learned Because Of It!)
Do you have any relatives (especially close ones) that recently, or say within the last five years or so, have needed to be placed into some type of assistant living (aka) nursing home facility?
And if so, you’re probably wondering, how or what that has to do with closely guarding and monitoring your company’s all important brand management, correct?
Well, maybe everything, maybe nothing. You’ll ultimately be the judge. This post will focus on “how” a well established local nursing home, unwittingly sabotaged their brand management efforts, probably without even totally realizing it!And the three extremely important lessons from them in particular and small business owners in general! Can and should learn from it!
What A Well Established Nursing Home Can Teach About Unwittingly Sabotaging Their Brand Management Efforts!
Here’s the short of it. A friend of mine who works as a nurse (RN) in the assistant living industry. Recently shared an experience her facility encountered a while back, with a prospective family, that were actively searching for a facility to place a relative, who could no longer adequately look after themselves.
This family scheduled an appointment to tour the facility that my friend routinely helps out at. It’s one of the older branches of the main chain of local facilities this particular company owns.
All was going well, (according to my friend), until they got to the end of the tour and the family was on one of the floors at the receptionist area. When suddenly, one of the family members (inquired) as to why this well established local assistant living facility, still had rather antiquated box style monitors at the front desk, instead of the more modern flat screen style of monitors!
And further more, with the type of rates they were receiving per month, per patient, clearly they should be able to afford to modernize! Well, needles to say, the family (probably) wisely decided to entrust the care of their loved one with a more (at least) on the surface anyway! Modern appearing facility!
When It Comes To Your All Important Brand Management Don’t Be Penny Wise And Pound Foolish!
(Because You Simply Can’t Afford It!)
So “what’s” the big take way here? And “how” pray tell does it even remotely relate to your all important brand management?
Simply this, that established local chain of nursing facilities, sadly decided to penny pinch when it came to upgrading one of their clearly older facilities.
And as a direct result, their overall brand suffered an easily preventable financial loss! Because a potential long term customers family member reasonably concluded, if they’re that unconcerned with having the most modern tools in their business.
What type of care, can they be expected to provide to their loved ones! Bingo!
And if you don’t think that oversight has and will continue to negatively affect their long term profits! Get a clue! Because good or bad, right or wrong. Ineffective brand management is a long term profit killer! Don’t you agree? In part two, you’ll discover the three more preventable ways, far too many small business owners, unwittingly sabotage their brands! See you in part two!
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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