Improve your bounce rates in three easy steps! (And Make Your Site More Sticky Too!)
Do you currently have any idea what your website and or blogs current bounce rates are?
If not, don’t panic, but if you don’t the chances are extremely good that neither does (or at least) very few of your major competitors have a clue either.
(FYI: Just so you know, the term “Bounce Rate” simply refers to the percentage of first time visitors that land on a page at your site, (including) your homepage.
And they leave without visiting any other pages.
And basically as a general rule, any “bounce rate” over 60% probably means you need to do a little tweaking, (aka) testing and tracking.
First off, it’s important to keep in mind that you may only want a certain smaller percentage of the total of daily visitors to your site to actually go past the first page they initially land on, because of the specific nature of your product or service.
Closely Monitoring Your Sites Bounce Rates Will Definitely Pay Poitive Dividends Down The Line!
That being the case, if your current bounce rate is 50% or below, that’s certainly an acceptable rate to begin your testing and tracking a baseline from.
And if your current ‘bounce rate’ is currently 40% and below then you’re certainly doing an excellent job of targeting the right audience.
Which means your current keyword research tactics are right on the money. On that note, let’s now quickly discuss.
Three Simple Ways To Lower Your Websites Bounce Rates And Make Your Site More Client Sticky!
Obviously it stands to reason the more you can target your audience and base the overall theme of your website/blog on the specific needs,wants and desires of your target audience, the more sticky your site will become.
Which means your overall ‘bounce rates‘ will be lower, because the more specific cutting edge, problem solving solutions you can provide to your targeted audience, the more willing they are to stick around and your potential for more sales activity dramatically increases as well.
1.) Strategy # one: Although (at first) glance, it may not seem like this first suggestion is totally relevant, but without a doubt, it cuts to the heart of the matter.
Understanding And Catering To Your Target Audiences Wants And Needs Definitely Goes A Long Way In Building Your Brand!
That being , your main power headline (on or) offline, has about five seconds or less to grab your target audience by the eyeballs and instantly convey ‘how’ your product or service benefits them now!
Because if it doesn’t, the overwhelming statistics indicate that a staggering 98% of them (or more) are leaving your site (without) leaving skid marks and they’re not coming back!
Remember (at least) 80% of the ultimate success or failure of your web page/blog and or offline sales letter,postcard and or display or classified ads, will be determined by your all important main power headlines and or sub and pre headlines etc.
That’s why the ultimate insiders (which means) you have to constantly test (pit) your main power headline against the other and let your target audience tell you which (if either) client centered headline they prefer.
Your Marketing Funnel Just Naturally Works Better When You build It To Serve Your Target Audience!
And once you discover which main power headline works best, you’re then free (and) highly encouraged to strategically roll it out.
Meaning- now you know the exact type of proven magnetic copy to include on your business and postcards, as well as your stationary and or display and classified ads etc.
As you discovered previously, one market tested headline can out pull another by as much as 2,100%! Granted that’s after tons of tracking and testing, but what if your testing only produces a 273% increase in response rates! 😀
This Is Why You Definitely Want To Have A Pro-active Direct Marketing Strategy!
Now you can spend the same (or possibly) even less money, but still gross more profit, because of the dramatic increase in (both) your readership and ultimate sales conversion rates!
And of course this headline testing concept applies to the subject lines of your emails as well. Because your emails subject line basically serves the same purpose as your main power headline(s) online.
(Below you’ll find two screen shots taken from www.alexa.com, it’s for the blog your currently reading and it shows as of this writing two extremely important figures. Screen shot A shows.
You can improve your sites bounce rates in three easy steps.
A.) Screen shot A: Shows the current world wide ranking and the current ranking within the United States. Plus, the current number of backlinks pointing back to my site.
B.) Screen shot B: Shows the current ‘bounce rate for this site.
Your just three simple steps away from improved bounce rates!
Don’t Be Overly Concerned With Your Blog Ideas! (Instead Focus On Serving Your Target Audiences Needs!)
B.) Strategy # two: This next one really is no major surprise. In order to really engage your online visitors (especially) your first time visitors, you need something that enlists as many of their senses as possible.
And currently nothing accomplishes this better than video! In fact, some of the webs top and most respected online marketing experts (agree) that typically, a well produced video, can increase your pages readership by as much as 600%!
Your Sales Funnel Should Focus On Moving Your Audience Toward A Solution!
That’s why the homepage of this blog has video on it! And from time to time, that video will be changed in order to gage (test) it’s overall effectiveness.
This is how you systematically increase your online profits. And why you definitely want to closely monitor the ‘bounce rates’ of the various pages on your site.
(Not to worry, you don’t have to be in front of the camera unless you want to be!)
3.) Strategy # three: This last one may seem rather trivial, but you’d be more than surprised by the results of testing this one small process.
In Lots Of Ways Your Digital Marketing Strategies And Or Tactics Mirror The Offline World!
Case in point: How many times have you gone to your favorite Super market’s deli section, the day after they advertised some incredible roll back in prices on one of your favorite meats?
And how many times have you took one look at that long line, (and) lack of adequate employee power to properly service the (ever) growing crowd and simply decided to keep it moving!
Likewise; online, if your site loads rather slow, for whatever reasons, you’ll continually lose potential visitors (that) won’t stick around.
Applying Basic Fundamental Online Marketing Strategies Is Definitely The Way To Go!
They don’t stick around, you don’t build your list and you don’t make any sells, nor ever get access to their referrals! As you can see, you simply can’t afford not to (first) address and fix this potential problem!
There you have it, three incredibly simple, battle field tested ways, to reduce your websites bounce rates.
And of course these proven strategies will work no matter what your specific niche is.
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
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