How Some Of Your Best Marketing Strategies Initially Start Out As Inexpensive Test!
(Yet Often Grow Into So Much More!)
So have you been in business very long? Whether you have, or have not.One thing is crystal clear.
Over time, you will (undoubtedly) discover, some of your very best marketing strategies, and or tactics, will initially start out, as nothing more, than inexpensive test.
Which is all the more reason(s) why,you have to consistently, and inexpensively test your marketing hunches.Because inevitably, (you will also discover), some of your most enlightening marketing insights.
Will ultimately fail, and fail miserably! You just have to trust me on that one!
Still other times, a strategy, and or tactic, you were dead dog sure, would most certainly fail, (will of course), turn out to be, one of your most successful, and enduring, (on or) offline successes. Funny how it just seems to work like that.
In any event, let’s turn the page, so you can discover, how to systematically get the most, from your current marketing and or promotional efforts.Sound like a plan?
Ever Wonder How Some Of Your Very Best Marketing Strategies Initially Start Out As Inexpensive Test? (And Ultimately Develop Into So Much More!)
First of all, (by now), if it isn’t crystal clear, you really have to be extremely diligent, about inexpensively testing your various marketing, promotions and or advertising methods etc.
Because simply by doing so, you’re able to (not only) manage, but minimize your ongoing risk factor. Sometimes, the amounts will be insignificant. While other times, your inexpensive, initial test, will have helped you, and or one of your main, joint venture (JV), and or cross promotional partners, or social media content affiliates, avoid certain disaster.
All because, you decided to initially, only go part way out on the limb, before diving head long into a pool, which in reality, wasn’t deep enough to cover your ankles.Let alone, anything else.
It happens far more than you might be led to believe.Yet not nearly enough times, as it should.Strategic and ongoing testing, of all sorts, is a must, whether you primarily market on or offline.
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Case in point. In a previous blog post, you discovered, an incredibly and potentially profitable method of -power- marketing, which often involves, at least three reputable, non directly competing entrepreneurs.
And they not only, (collectively) resource share, but -joint-revenue share, both the initial front and back end generated income, from their mutually beneficial, ‘triangulation’ type of co- joint venture arrangements.
For ex; as you recall from a previous post, a local-upscale jeweler, retail appliance center, and a local, upscale women-s boutique shop, form a strategic, three way triangulation, marketing arrangement.
Primarily because, all three aggressively target, local, high five and six figure a year earning females.With more than their fair share of influence within the local community, and their professional and inner circles as well.
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And since all three profit seeking vendors, ideal female customer, currently has a total lifetime customer value metric, of at least $8,000 – $12,000 dollars, (give or take), over the next five to seven years.
All three, can systematically, and strategically, leverage, both the front and back ends, of each others businesses and or services.
They can routinely send unscheduled, ‘broadcast’, email/mobile text messages, to their VIP opt in email/mobile subscribers.
Or they can add some of their very best, market tested, brand new, first time customer only, extremely time sensitive, discount coupons offers, to each others, outgoing snail mail, to each others customer base.Or they can, routinely mention each other, in their social media marketing content etc.
Your Small Business Can Be The Marketing Leverage For Another Profit Seeking Entrepreneur! (And Vice Versa!)
Are you finally starting to really appreciate, how some of your very best marketing strategies, initially started out, as nothing more, than an inexpensive test? I sincerely hope so.
Case in point; remember in the previous post, the extremely marketing savvy women-s boutique store owner(s), rented, a state of the art booth, at a local, annual, women-s three day bridal event.
But they triangulated, with both, the marketing savvy, local jeweler and retail appliance center owners. And both of those two, -non- directly competing vendors, decided it definitely made sense, for them to invest, $5,000 dollars apiece, (or X.)
In order to share joint custody ownership, of the all the semi hot, opt in email/mobile marketing leads, the boutique shop owners would -surely- generate, by sponsoring their incredibly popular, free drawing, where the 1st grand prize winner, gets awarded $4,000 dollars worth of free, extremely eye catching goodies!
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Granted, the previous (hypothetical) marketing example, might not currently fall within your comfort zone of real possibilities.
So let’s go micro first, and strategically, and systematically, build from there.Fair enough? Let’s suppose, before the extremely marketing savvy women-s boutique store owner(s), ever approached, the far more marketing sophisticated, local jeweler and retail appliance dealer.
They instead, (in order) to initially get their feet wet, and inexpensively test out, some of their marketing theories, strategies and or tactics etc.
They initially approached, a local hair or nail salon owner.Then eventually both. But here’s the initial partnership arrangement they proposed, first directly to the owner(s), then later, to select, high performing, individual hair/nail stylist.
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Let’s say, it basically cost the hair or nail salon stylist, anywhere from a$125 – $150 dollars per week in various cost, before they start earning their gross profit for the week. Not anymore! Huh?
Because you (and or) your major competitor, wants direct access, to their female customer, and her, (ever growing), professional and inner circle etc.
So you’ll enthusiastically pay the hair/nail stylist fee, to cover their weekly booth rental, in exchange, for them providing each customer they personally service, with an extremely time sensitive, hand date stamped, two sided, index and or business card of yours.
Side (A.), invites them to join your opt in email/mobile marketing list, so they can enter your monthly free drawing, for their chance, to win a beautiful, $2,500 dollar diamond studded necklace.(Can you say social media chatter frenzy!)
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And side (B.), invites them to come to your (and or) your major competitors store, before the written expiration date, and simply for bringing a potential first time customer guest with them, they’ll automatically win, a free 16 oz. bottle, of one of your most popular, and best selling fragrances.(Or whichever fragrance is still in stock!)
And on top of all that, each month, as your brand new fragrances come in, you’ll gladly let the hair or nail salon owner, choose any 16 oz. bottle they wish, and you’ll give it to them free!
Now, you’re systematically building, a long term, sustainable, sales funnel, don’t you agree?
My friend, is it finally starting to become crystal clear, how some of your very best marketing strategies, initially start out, as nothing more than inexpensive tests. And rapidly grew from there!I Sincerely hop so.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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