(Once You Actually Put A Pencil To It!)
So what would you say, is your businesses, very best lead magnets, as of right now?
And are they physical and or digital types of products, and or services.Or both?
Actually, it really doesn’t matter per se.
But as long as you put a pencil to it, and your total customers lifetime value figures, dramatically exceeds your cost, for you to originally acquire, your first time customer/client, and or patient etc.
Then you’re probably on the right track.
On the other hand, if you -currently- have no realistic idea, what your ideal customer/clients, total lifetime customer value numbers truly are.
You really need to be extremely cautious,(ladies & gentlemen), about how much you’re currently willing to invest on the front end of your sales funnel, in order to acquire and or generate your all important, first time customer/client and or patient etc.
Take a look at a graphic example or two, of how knowing these total lifetime customer value figures, can and definitely will work in (your) and or your major competitors favor.
So How Can Understanding The True Cost Of Some Of Your Very Best Leads Magnets Actually Be Beneficial To You!
First of all, just depending on whether or not, your particular lead magnets, are physical and or digital. In the overall scheme of things, they may dramatically lower your overall cost to:
A.) Acquire your all important first time customer/client and or patient etc. Because, if some of your very best lead magnets are digital, they typically only cost you the original time and or money to have them created once.Correct?
Yet you can literally use them (over and over) for years and years to come, to continually build your (all important VIP opt in email/mobile marketing list(s.) Right?
B.) Or you can strategically use all and or some part of them as free “fast action” inducement bonuses, to get some of your ideal prospects and or current customer/clients, to either upgrade and purchase more expensive products and or services.
Or you can strategically use them to induce your ideal prospects/customers, to renew and or extend a current offline subscription and or a paid online membership site extension etc.
Some Of Your Very Best Lead Magnets Help You Build And Or Create Multiple Streams Of Income!
Because remember (entrepreneur), on average, it’s typically 500% more expensive, to create the all important first time customer and or client, than it is, to sell to (either) yours, and or another non competing vendors current customers/clients and or patients etc!
C.) You can also use some of your very best lead magnets, as incredibly powerful “risk reversal”, free bonuses!
Meaning, even if (for whatever) reasons, your customer decides to (either) cancel their paid monthly/quarterly and or annual membership, or subscription of some kind.
This Is How and Where Your Sales Funnel Process Becomes So Potentially Profitable!
Or if they purchase one of your products, (and or an affiliate offer you may be currently promoting),and they decide to ask for a refund.
Not only do they get their money promptly returned, but they also get to keep your fast action bonus free inducements as your free gift, which as valued at X!
Just for giving your product and or services, a try!Make sense? Absolutely! So hopefully, you are definitely starting to fully appreciate, why and how, some of your very best lead magnets, once you actually put a pencil to it.
Really aren’t that darn expensive! Don’t you agree? Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Hi Mark, I love what you’re sharing, but a web design is important part, what If I could help with?
LH Louis recently posted…Top 3 Marketing Tactics to Increase Website Traffic
Thanks LH!
And you are so right about web design being an extremely
important part of online marketing?
I’m not sure exactly what you mean, when you ask the question
“what if I could help?” If you could elaborate further, that would be
extremely helpful.
Thanks for stopping by and sharing your thoughts!I totally appreciate it!
Mark Newsome recently posted…Best Lead Magnets: Three Incredibly Simple Reasons Why They’re Really Not That Expensive!