Your sales letter copy writing skills makes all the difference!
Never Ever Forget That Your Ideal Prospect On Or Offline Is Desperately Looking For The Answer To One Simple Question!
Have you ever stopped to consider, how your sales letter copy writing skills can drastically lower your overall cost of sale?
Just because your sales material answers one burning question.
Yes my friend; you correctly answer your ideal prospects # one burning question, and you will forever (or at least until) one of your major competitors does it better.Hold the key to their attention vault!
So (here’s the key for you) from now on. Whenever you and your team set out to create any type of marketing material that’s intended to attract your ideal prospect/lead.
Ask yourselves this one simple question. “Does this marketing piece answer my ideal prospects # one burning question?”
If it doesn’t, throw it out and start over until it does! Seriously!
Laser Focus On Solving Your Ideal Prospect Or Customers Most pressing Wants! (And You’ll Definitely Command their Full Attention!)
And again, it does not matter if you’re creating a ‘how to’ article, designing (or having a ) website, and or state of the art WordPress blog designed etc.(And no matter what your particular niche is.)
Be it a post card, index card, yellow page ,TV or radio ad etc. Be it your sales letter, business card and or flyer/brochure etc.
The only question that your marketing piece it had better answer for your ideal prospect is. “What’s in it for me?”
Otherwise you are literally throwing your hard earned money away, not to mention you’re (repelling your ideal prospects) and on top of that you’re wasting your intended prospects precious time!
How To Overcome Your Two Biggest Obstacles…
You have two major obstacles that you desperately have to overcome. In order to get and hold your prospects rather limited total attention span.
1.) You( like most of us) have extremely limited cash resources.Right? Which means you simply can’t afford to waste precious time and money on outrageously expensive hit & miss guess what works type of marketing ploys and or tactics!
2.) Your intended prospect has “limited attention span disorder!”
So they only have enough time and energy to pay real attention to marketing pieces that effectively address their main needs, wants and desires! And of course answers their # one burning question! End of story!
These Proven Direct Sales Tips Will Most Definitely Give You And O Your Major Competitors A Decided Edge!
Since you can’t afford to pound your brand into their heads by repeatedly, by spending tons of money on outrageously expensive, traditional (non accountable) do nothing image advertising!
And the corporate big wigs types can because they have a ton of money.
The only viable alternative is; you simply have to be a smart, (informed) marketer and use mega proven “Direct Response Marketing” techniques in order to draw your best prospects to you like a magnet!
You Have On Average About Three To Five Seconds To Grab And Keep Your Best Prospects Attention…So Don’t Blow It!
And unless your marketing message is conveying precisely ‘how’ they will benefit as a direct result of them getting involved with your business, products or services. They’re not going to pay attention to it!
Five Extremely Profitable Sales Letter Copy Writing Tips That Will Make You Money Right Now!
So in conclusion: Keep these five rather simple, (yet oh so powerful), low cost (and extremely do able) suggestions in mine, when it comes to creating any type of marketing materials. And you’ll be light years ahead of your major competition.
1.) On average at least a staggering 90% of your would be competitors, (on or offline) do not properly use, nor have they bothered to learn ‘how to’ properly create powerful benefit laden, main power headlines in order to zero in on their best prospects.
Sadly, most are still not even aware they need a well crafted, benefit laden main power headline at all!
Your Ideal Client Attracting Copy Should Involve Some Proven Direct Marketing Strategies And Or Tactics!
2.) Also be sure the bulk of your body copy is (always) loaded up with absolutely fabulous benefits, that favor your end user and not just ho hum features which merely describe your business, products or services.
For ex: If your copy says that Air bags are now standard with your purchase.
Be sure that you translate that (excellent) feature into a powerful, (money making) benefit by stating that when you drive, your entire family (but especially your kids) will be safe in the event of an accident.
Because of the automatic impact feature of your state of the art air bags.
Effective Copy Writing Has To Become A Part Of Your Long Term Small Business Marketing Plans!
3.) And another thing. Always make sure that you end your sales copy, (no matter) if its on your post card, website, offline sales letter or index card, and or a VIP opt in email/ mobile text message etc. With at least one powerful benefit laden P.S.
Because a majority of your prospects, (98%) will only focus on your main power headline, (and if you’re lucky) they’ll quickly skim (your other sub headlines), and then your body copy.
And your benefit laden bullet points.
Desperately looking for further proof that you definitely understand, that its totally about them and not you!
And finally their eyes will descend unto your all important P.S.
These Proven Marketing Ideas For Small Business Owners And Or Service Providers Will Definitely Serve You Well Long Term!
So be sure that you always use at least one main P.S, and mention (or re-instate) one of your most powerful benefits to your prospects there!
(And maybe re- instate your all important and extremely time sensitive “Call To Action!”) (“CTA”.)
The Overall Results Of Your Marketing Funnel Will Greatly Improve When You Improve Your Sales Letter Copy Writing Skills!
For ex: You might re-enforce your powerful Iron clad, 100% “No Questions Asked” Money back guarantee!Or the fact that this is an extremely limited, time sensitive offer!
4.) Never ever try to be all things to all prospects. Because you will only end being nothing to anyone.
Instead focus on your specific niche. (In other words specialize) and concentrate on delivering (via) your powerful benefit oriented main power headline.
And your knockout punch full of benefits that will ultimately cause your target audience to take notice now!
The Less Effective Your Copy Writing Skills Are The More You Have To Rely On Your Creative Entrepreneurial Ideas!
5.) Make sure the real focus of all your marketing material, (especially) your well written copy, is totally committed to being problem solving as opposed to trying to be entertaining!Or just plain ole sales- y.
Bonus Tip: ( Hey you are totally worth it!Right?)
6.) Remember, your target market is only interested in how whatever you have benefits them! They could care less about how interesting you seem to think your business, products or services are!
Hint: Your marketing materials must focus on the mind blowing benefits that you provide to your end user, that’s how you initially attract them to you like a magnet!
Entrepreneur Constantly Load Your Marketing Funnel With Laser Targeted Problem Solving Benefits!
If you attempt to bore them with all of the dribble about you, your business or how long you’ve been in business, and your various credentials etc.You’ll lose them.(Practically every time.)
And all you will ultimately succeed at doing is repelling them! Focus (instead) on effectively addressing their wants, needs and desires and you win big time!
Make your sales letter copy writing targeted and relevant to your end users wants and or needs.
Focus only on your needs and you lose! Which outcome do you prefer? Nuff said! Get to it!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target, small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks
And be sure you grab your explosive free 22 step small business marketing secrets idea kit series. Because it will help you master your effective communication in marketing skills.
It’s a $97 dollar value and it’s free!
