(And Create Bankable Results!)
Has this ever happened to you or anybody you know.
You meet this really special person, (say while) you’re shopping in a mall during the extremely hectic holiday season.
And within the 30 short minutes, (give or take.)
You decide to propose marriage! Pretty awesome, right? Say what? Exactly!
And right about now, you’re probably wondering what the heck, (if anything) that totally preposterous situation has to do with creating highly effective squeeze page templates, correct?
By the end of this post (my friend) you will definitely have your answer(s.) On that note, here are:
Five Basic Must Have Elements To Consistently Creating Highly Effective Squeeze Page Templates.(Meaning The Ones That Really Make You Money!)
The logic behind that last paragraph is simply this. When someone searches something (online), for the very first time and they click on your link, and land on your sales page for the very first time.
That’s very similar to a blind first date. Meaning- you two-literally- know little to nothing about one another. Right? 😀
So it makes absolutely no sense to ask a complete stranger to marry you after the very first date, agreed?
In Many Instances Successful Online Marketing Mirrors The Offline World!
Likewise (my friend) when your first visitor lands on your page for the very first time. They are very much like that initial first date.Agreed?
They (initially) just want to check you out first. Not necessarily buy anything right off the bat.
Which means (just like) you two probably need a little time to get to really know each other better first, (before) you decide if this relationship is worth continuing.
So to does your first time online visitors.
Just Like It’s Probably Best To Do A Little Dating First Before You Decide To Go Any Further… ( The Exact Same Online Relationship Building Process Needs To Take Place!)
And that my friend is the one (and only) purpose of your squeeze page, (aka) lead capture page.It’s totally designed to help you start the ongoing follow up, (online dating) process with your lead/prospect.
And you do this by offering your lead(s), some highly targeted ‘problem solving,’ free ‘how to’ information, (via) a special free report and or free 30-90 minute audio interview product etc.
In exchange for your lead/prospects opt in email/mobile marketing contact information. That namely being their first name & primary email address.
So that you can systematically follow up with them over time.
Your Problem Solving Lead Magnets Play A Key Role In Helping You Establish Trust With Your Targeted Audience!
This way you can begin to establish their trust and eventually convert them, from a friend into a (hopefully), long term customer/client, who routinely purchases from you multiple times for many years to come!
And your effective squeeze page templates are designed to do just that and nothing more! It’s main purpose is to sell your prospect on joining, (opting into) your email list.
And if they don’t what to join your list (at that time), then their only other option is to leave your squeeze page!
So lets take a look at:
Five Crucial Elements That Make An Effective Squeeze Page Possible…
Crucial element # one: An effective lead capture page needs an attention grabbing main power headline, (surrounded by quotation marks), that grabs your prospects by the eyeballs and says your free lead generating information has the answer to their biggest problem and or main concern!
A.) Optional: You may want to lead with some type of pre headline; that helps establish an emotional connection with your targeted audience as well.
A proven pre headline lead in approach is: The problem solving curiosity driven question asking approach. For ex:
Your Very Best Landing Pages Tell Your Ideal Prospects How Your Products And Or Services Solves Their Most Pressing Problems!
A.) “Are you looking for proven answers to __________?” Stop Identity thieves dead in their tracks and protect your valuable assets!” Or:
B.) “Are you sick and tired of _____?” Fighting with your Insurance company every time you file a legitimate claim!”
Because remember (on or offline) you’ve got about five short seconds or less to grab your prospects attention, with your pre-main and sub power headlines, (and if you) fail to do so.
They’re not only gone (but) unless you capture their contact information, a staggering 98% of them are never coming back!
Crucial element # two: An effective lead capture page needs a proven ‘attention getting sub headline (located) just underneath your main market tested power headline.
And it’s main purpose is to lead your readers into either watching your video or quickly scanning your best benefit laden bullet points.
Load Your Marketing Funnel Up With Solutions and You’re Definitely On Your Way!
Crucial element # three: An effective lead capture page needs to convince, (and quickly) depending on the overall length of your lead capture page.
It needs to have tons of benefits in the main body copy of either your sales letter and or video.
Crucial element # four: An effective lead capture page (and or) effective sales letter in general, must have a compelling and crystal clear (CTA) ‘call to action.’ No mater what your particular niche is.
Meaning- when all is said and done, your readers need to know ‘what specific’ action(s) you want them to take.
For ex: “To see an example of an extremely effective (single purpose) lead capture page that offers small business marketing ideas by the dozen!
Go grab a peek now!
The Mere Fact You Offer Some Type Of Problem Solving Lead Magnets Puts You Ahead Of The Vast Majority Of Your Major Competitors!
Crucial element # five: An effective lead capture page(and or) sales video (simply put) has got to ‘close’ a certain percentage of the prospects that get exposed to it or else everything that comes behind that process fails as well!
And you do that by strategically reminding your readers of ‘how’ your products or services solves and addresses their most important concerns and or issues.
For ex: It’s critically important you discover 22 little known ways to inexpensively grow your business and out promote your major competitors for pennies on the dollar!
Grab your explosive free 22 step small business marketing idea kit series!
It’s a $97 dollar value and it’s free!
As always, if you got any value out of this post. Please Google Plus or tweet this. Thanks!