How much does television advertising really cost your business?
What Your Major Competitors Don’t Know About Display Advertising Is Costing Them A Fortune…
This concept covers an all too real and (oh so ) deadly form of beginning entrepreneurial tunnel vision.
And in order to display just how potentially costly this type of marketing mistake can be.
You are about to see it demonstrated by a true to life incredibly graphic example.
Which will hopefully adequately demonstrate,
Have you noticed a new trend that (unfortunately) far too many of the big time Hotel & Casino chains are currently using in order to get mass advertising exposure?
The next time you watch a major prime time sporting event, such as championship boxing on one of the paid premium channels such as HBO or Showtime.
You will get a ring side seat at a six figure ad campaign waste jamboree. Someone in the waste department, (oops) that is to say the advertising/marketing department (who is also) probably soon to be out of a job.
Convinced someone (or they themselves) have been convinced by someone that paying a boxer (an incredible) $250,000.00 dollars to stencil one of the major casinos name on their back is somehow a good investment!Say what?
Un-B-leeve-able! Anyway, their obvious rational here is that their name/logo will only be seen by a mere 3-20 million pay per view customers.
Mass Marketing In General Is Far Too Untargeted And Way Too Expensive In Order To Be An Effective Long Term Marketing Strategy…(Especially For Cash Starved Small Business Owners And Or Service Providers!)
On the surface this would appear to make great marketing sense and be extremely cheap compared to paying the going prime time TV ad rates in order to get the same reach.Right?
But (sadly) the all too costly reality of the situation is that this is pure marketing suicide!
First off, suppose (for whatever reasons) you can’t tune into the fight until it’s going into the fifth round or later. Or because the fight lacks any significant action early on, you keeping flipping back and forth until the later rounds.
If the announcer doesn’t mention the logo (that’s starting to disappear) on their back, you simply would have no way of knowing (after they have begun) sweating for the past five rounds, exactly what that dark smear is running down their back.
Some return on your (so called) state of the art $250,00.00 dollar investment! ( Hold on, because you’re not to the bad part yet.)
And yet the all too deep pockets major Casinos & Hotel chains (for whatever ) reasons really seem to go for this type of cash eating alligator.
(This type of money loser is named an Alligator because, Alligators are said to be green because they eat money.
So any business or ad or marketing campaign that constantly loses money is said to be an Alligator.) And lots of it.
What If Instead Of Trying The Same Old Stale Corporate Advertising Approach Instead You Switched Over To The Proactive Big Bang Word Of Mouth Hit It Out Of The Park Proactive Marketing Approach….
As always the following (incredibly) graphic examples are for illustration purposes only.
This time your consulting firm lets the corporate big wigs know that your battlefield tested approach, (because) you’ll inexpensively test it upfront, will only cost them initially $100,000 dollars.
So this time around if nothing else they will save a whopping $150,000.00 dollars or invest 60% less guaranteed.($100,000/$250,000 =.40%)
Here’s basically how your “Big Bang” word of mouth promotional marketing campaign will work.
You’ll start out with $10,000.00 dollars and at every slot machine where the people are spending at least a $25.00 dollar minimum.
Every hour on the hour ( for the next 48 hours) you will promote (by passing out big cash), and double your winnings up to $ 5,000.00 dollars jack pot.
( Meaning – if someone within the next 48 hour period wins $2,500.00 dollars, they’ll automatically have their cash prize doubled to $5,000.00!Say what?
Next, take another $10,000.00 dollars and again for the next 48 hours, give every person that enters the casino a card with a number on it.
And every hour at say exactly seven minutes into the hour have a PA announcement where it’s announced that every person that buys a drink will get a chance to enter your “Instant Winners” grab bag offer.
First off, this ought to help stimulate sales of the bubbly don’t you agree?
There Are Plenty Of Proven Ways To Target New Customers!
But the real point is, that just by purchasing any type of beverage, they automatically get a chance to reach into a grab bag and get a chance at instantly winning all types of incredible prizes.
( How soon can your offline business use a grab bag with any minimum purchase worth X to start creating serious word of mouth?) Both on and off of social media.
Here is just a small sample of ten of the many powerful word of mouth promotional prizes and goodies they can win instantly.
1.) Upgrades to a more expensive VIP suite for two full days and nights valued at $1,000.00 (or X ) dollars per night, with at least two guaranteed winners.
2.) First class round trip air fare for two (or) the winner gets the option of converting their tickets to cash! Again at least two guaranteed winners.
3.) A romantic Candle light dinner for two at a four star hotel plus a private limo ride for two. They’ll pick you up and return you to your hotel. Three guaranteed winners.
( And of course the ladies will receive a complimentary box of gourmet chocolates and a dozen roses to boot!)
Go All Out With Your Sales Expansion Strategy!
4.) All types of state of the art electronic goodies with a minimum value of $100.00. Ten guaranteed winners.
5.) A private chef will personally prepare a four star meal in a VIP room with minimum value of $2,500.00. Two guaranteed winners.
6.) Two future guest passes for a five day pass that includes a $1,000.00 dollars in cash, plus first class air fare for two, or the winners can just decide to receive $3,000.00 in cash instead. Two guaranteed winners.
(But remember, the only way they get to participate in any of these goodies, they have to buy a premium drink within the last 24 hour period. There will be one grab bag opportunity for guy’s & gals every hour for 24 hours.)
Instead Of Worrying About TV Advertising Rates Instead Focus On How That Potential Investment Could Better Utilized!
By the way- there is an incredibly brain dead simple way that you could easily turbo boost your sales in this simple example, hopefully you can see what it is?)
7.) Just to spice things up you can announce that in this round of drinks some lucky gal will get a chance to win a $3,000.00 dollar ladies Rolex watch! ( But they’ll need to do X?) Two guaranteed winners.
8.) Not to worry guys, you’re going to get the chance at winning a $3,000.00 dollar men’s Rolex watch. Two guaranteed winners.
Whatever The TV Advertising Rates Are It’s Money You Probably Shouldn’t Be Wasting On Such A Dismally Performing Medium!
9.) Guy’s (with just ) a small marketing twist, you’ll get a chance to win two all expense paid round trip tickets for two, plus first class hotel fees for a trip to what else, next years Super Bowl! (That’s a $25,000.00 dollar value!) Yea baby! Two guaranteed winners.
All for buying a lousy drink and blank? Yep! ( Don’t worry, their real total investment is no more than a couple of hundred dollars!)
10.) Ladies, you’ll also get a chance at a 12 month membership in the “Sweet Heart’s VIP Club”. ( This is a $997.00 dollar value!) Two guaranteed winners.
How much does television advertising really cost your business?
You Can Create Some Serious Long Term Powerful Word Of Mouth If You Treat Your Valued Customers Like Gold! Part Two
And all it includes is for the next 12 months, (meaning -once per month) you’ll receive a box of gourmet chocolates and a dozen roses delivered (free of charge) of course to either your home (or better ) yet your job! Wow!
( Needless to say, month after month as your chocolates and roses and teddy bears continue to arrive, who do you think will be the talk of the office?) Yep!
Each month ladies, plus on Valentines day, Mothers Day and your wedding anniversary ( if this applies), you’ll also get a five foot teddy bear, plus an over sized “Thank You” card from the casino!
Wait! You’ll also receive a special VIP table for two for a romantic dinner for two on your birthday and wedding anniversary (if that applies)!
All that just for buying a drink and blank? Yep!
Plus, in order to really explode your word of mouth you will have an absolute ton of smaller instant prizes, that you’ll be giving way ( and they will gladly be provided by the hotels JV ( Joint Venture) partners.
Just to wrap things up, let’s say the final tab for all of this mega ” No holds barred” power word of mouth all out assault, take no prisoners approach marketing strategy is a mere $85,000.00 dollars upfront, give or take.
Leave Trying To Determine TV Advertising Effectiveness To The Really Big Companies!
Probably worth every penny don’t you agree? Of course there are only two guarantees in life. And yes, these powerful marketing techniques will work for your business, product or service, no matter what your particular niche is.
If your curious, the remaining $150,00.00 will go to your consulting firm. Normally you would also negotiate a 25% back end residual for part of the increased profits.
But since your attempting to get a foot into the corporate casino world, you’ll allow them (on this initial project) to pocket 100% of their increased back end profits!
Provided they write you a dynamite testimonial and agree to personally introduce you to at least three other corporate heavyweights in some other the other industries!
Anyway… How Much Does Television Advertising Really Cost Your Business In Potential Lost Opportunities?
Between the two approaches, which of the two, paying an athlete $250,000 big ones to put a stencil on their back(that by the fifth or six round) will all but be gone or passing out huge semi free prizes of all types and stimulating tons of tweets on Twitter and Facebook etc.
And remember, they (meaning the casino) did all of this for $150,000 dollars less! ( $250,000 -100,000)
If your guessing that everyone one of these ecstatic winners will be bragging from here on out! And adding the pictures and videos to their Facebook pages etc. Your probably dead on!
If Only It Really Was About Local TV Advertising Costs!
Add a video of each winner to your website/blog and send each visitor to the casino to your lead capture page and hire a real qualified Internet marketing expert (follow) their proven advice! And get ready to say kaching!
You still think that a little paid power marketing consulting would not help your bottom line? And yes, no matter what your particular niche is, these battlefield tested strategies will work for you.
As always if you’ve gotten any value out of this. Please Google Plus or tweet this. Thanks!
Share any two insights that you apply to your business in the next 30 days or less, that will help you increase your profits now! And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.
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