At Least Test Like This If It’s About Costly Rising Advertising Costs!
It’s no secret ad rates on practically all of the major social media platforms are steadily going up, correct? and the lethal combination of steadily rising PPC (Pay Per Click) ad rates and consistently diminishing overall sales conversion rates.
This combination is causing a staggering amount aspiring entrepreneurs to be caught in the temporary or permanent vice grip of diminishing cash flow.
And “if” you’ve haven’t been there. hold on my profit seeking friend. Because it’ not if you’re gonna experience it. (Possibly more than once as your entrepreneurial journey continues to unfold.) It’s more like when and to “what” degree.
Which is “why” if it’s really about constantly rising advertising cost. (Traditional or otherwise.) My friend you definitely need to take a much closer look at some of these hypothetical marketing alternatives asap.
Now’s The Time For You To get Really Good At Marketing Assets Or Resources You Own Outright! (Or Temporarily Control!)
Have you ever gone to any type of trade show? Or thought about renting a booth at one? Let’s say you’re in the wedding bridal business. But you’re just starting out and an investment in a $10,000- $25,000 dollar state of the art booth.
May currently be just a bit much for your specific budget. There are most definitely creative marketing/promotional alternative for you or your major competitors to seriously consider. (And let’s be crystal clear and brutally honest right out of the gate.)
They are definitely not easy creative marketing alternatives to successful negotiate. But more than worth the time, effort and resources involved. We’ll start with the end in mind.
And strategically work our way to the front. And then methodically double back. So hopefully you can clearly see and appreciate the potential benefits of both non traditional approaches.
First you’ll be the non franchised retail jeweler for the first hypothetical marketing example. Then double back as the extremely marketing savvy wedding bridal retailer.
Whose more than happy to temporarily partner with other local, non directly competing vendors. For the mutual benefit of both of you. (As well as possibly some of you or their current or future JV (Joint Venture) or cross promotional partners. Time will most certainly tell.)
Anyway, you invest in a really nice booth which cost a bare bones minimum of $10,000 dollars or X. And immediately advertise it in the tradeshows directory. As part of your free drawing strategy. Say what?
Now you or your major competitors just created (or are in the process of creating!) a semi hot list of potential, non directly competing vendors.-This is the type of opt in email subscribers which can be the initial gateway to some long term front and back gross profit producing opportunities.
A Laser Focused List Of Opt In Email Subscribers Gives You Or Your Major Competitors A Ton of Control! (And Is the Gateway To Previously Untapped Marketing Possibilities!)
Basically you or your major competitors choose your 1st, 2nd and 3rd grand prize winners, correct? Then you approach each grand prize winner with the following or a hybrid of the following mutually beneficial offer.
The first grand prize winner can rent your most expensive booth for just $5,000 dollars. As long as they agree to pass out your market tested, extremely time sensitive, two sided index card to every prospect the greet during the trade show. And you’ll also JV revenue share a bare bones minimum of 25 or X% with them.
But only on the initial gross front end revenue only. You or your major competitors will keep 100% of any and all back end revenue generated. Or they don’t have to spend a nickel up front. But now they earn the same 25% referral fee compensation. But only after you get whatever you invested to rent the booth first.
They’ll make out either way. And ultimately so will you or your major competitors. It’s just a matter of budget preferences on their. But in essence you or your major competitors basically get the booth at either the actual hard cost. Or in the long run for free, right? Again you start taking a much closer look at your various, non traditional marketing/promotional alternatives.
Any or every time you feel like traditional advertising costs are simply too darn expensive. In comparison to their potential payoff. Any questions?
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