Asset Management:How Savvy Entrepreneurs Cash In On Overlooked Opportunities!Part Two
As you previously discovered in part one of this ongoing series, there are literally lots of extremely profitable ways, extremely savvy entrepreneurs make their asset management strategies and or tactics turn into money, correct?
Case in point, one extremely savvy (local) upscale (husband and wife) car dealership,that also co-owns a rapidly growing real estate brokerage as well.
They have been effectively leveraging the fact that during any type of prolonged economic down turn in (both) the national and local economies.
They know and recognize that a certain percentage of their upper six and seven figure a year income earners, for a whole host of reasons, might need to quickly liquidate various assets.
And among them might be (either) their second vacation home and or property, or that luxury townhouse and or condo or second or third automobile or even their and or a relatives business etc.
And just think, in the this age of hyper active social media presence, “what” do you think this type of pro- active marketing approach will do for the car dealership that helps their customer sell their homes and or businesses etc, for full and or near full appraised value, within six months or less, when the distraught property owner had tried in vain, to sell over two years ago and their listing merely expired with the previous local broker(s).
Plus, they helped them to sell, by taking advantage of their exclusive offer of a 3% flat fee.Think those terms won’t get the faithful talking loud and often!Both on and offline!Part two will explore at least two more little known and rarely used ways the extremely savvy car dealership can profit from strategic long term cross promotional strategies.
How Extremely Savvy Entrepreneurs View And Profit From The Different Aspects Of Asset Management!
(“How” You Can Too!)
For ex: as you previously discovered in part one, the upscale Beamer car dealership, which at any given time, typically has 300 new and used automobiles on their lot, that either get sold or leased.
So they start placing a two sided 8.5 x 11 inch flyer on the drivers seat of every car on their lot.
And side (A.) advertises for the brokerage firm looking for commercial and or residential property listings, with a minimum value of $500,000 dollars or more.
And their main power headline (in big bold red text) simply reads:“Do You Need Help Selling Your Luxury Home, Condo, Townhouse And Or Commercial Property?” (Without Paying Standard Brokerage Commissions!)
Now as was also previously mentioned in part one, the 8.5 x 11 sheet will be two sided.Because side (B.) will most definitely be used for something else!)
And it will list ads from three to four different ,(non compete) local service providers. Such as one of the top local law firms, that specializes in residential and or commercial real estate closings.
A local title Insurance company.It will also include an ad from one of the most influential CPA Specialist firms. And a potential fourth ad will come from a well respected, local up and coming licensed mortgage broker.
And here’s “how” their potential cross promotion strategy will work.
As long as the companies riding on side B of the sheet, has a paid email service provider, and are actively building their very own opt in email list of some kind.
And they agree to periodically run promotional emails (and or text messages) of both the car dealership and the real estate brokerage,(that they will get from the car dealership/brokers office), they can automatically piggyback on side B of the sheet for free!
Otherwise, they pay X, for the privilege!And what the car dealership does with part of those “piggyback” promotional fees, is to give some of their potential customers that come in for a test drive, a $25 dollar gas card!
And prospects that actually lease and or renew a lease, they get a $50 dollar gas card!And of course, actual car buyers of either a new or used car, they automatically get a $100 gas card etc!
Effectively Offering Quality Asset Management Services Can Be Extremely Profitable!
(Don’t You Agree?)
That way, no matter “what” their potential prospects and or customers do, they’ve basically got all of their bases covered! And of course, they’ll automatically give every person that refers business to them, a $50 dollar gas card!
And send them a really nice card and a gourmet box of chocolates for both Xmas and new years! And include a sheet asking if they “know” anyone else that needs to sell their home and investment property asap!
Now in part three, we’ll add the icing on the cake! Until then, are you starting to see “how” effective asset management strategies, help pay the rent?Say yes!
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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