As Long As You’re Working Smarter It Definitely Makes Sense To Work Harder!
Of course you’re working harder and harder these says, correct? But entrepreneur can you honestly say you’re definitely working smarter? And if not why not? After all you’ve probably been down the working 12-16 hour per day route. Especially in the beginning of your entrepreneurial journey.
Of if your entrepreneurial journey is currently your part time side hustle.
And you use your days off and weekends off to try and make a go of things. Especially if you’re marketing online. You’ve got a lot of proven tools both free and paid at your disposal. But without some type of proven plan and practical strategies.
You’ll just keep spinning your wheels. Which will ultimately lead to some major frustration and complete burnout. (If it hasn’t already.) So make it easy on yourself already.
Sure work as hard as you possibly can. But do so by strategically working smarter. You’ll definitely grow faster and enjoy doing so while it’s happening.
Entrepreneur The Best Way To Market Your Business Is Through Super Marketing Leverage!
I’m often asked “why” I’m seem to be against newbie entrepreneurs using paid advertising. Especially PPC (Pay Per Click) ad campaigns to get up and going. And the real answer is I’m not. I just try my best to caution them (or you!) about the often unspoken realities of using PPC to generate both initial brand awareness or sales. (Initially from complete strangers.)
If you’ve been utilizing PPC campaigns for any length of time. And none of your accounts have either not been temporarily or permanently shutdown for any number of reasons. First of all major congrats to you and possibly your team as well.
Because newbie PPC users on the major social media platforms almost always seem to somehow violate at least one or more of the platforms rules.
But far more importantly. Have you noticed which direction your ad campaign costs almost always seem to go once your account(s) are re-activated? Ladies & gentlemen this is definitely not a coincidence.
Or have you noticed “what” a small percentage of your followers see your posts in their feeds? Surely you realize by now the platforms are dramatically reducing the visibility of your posts in order to compel you and I to pay for the exact same exposure, correct?
Ladies And Gentlemen Now’s Definitely The Time To Worker Smarter Not Just Harder! (The Long Term Rewards Are Definitely Worth It!)
Case in point. A while back I had the pleasure of appearing as a guest on WIT (Women In Technologies) ground breaking series. And I’m not totally sure “how” long, meaning how many total interviews Beata Young the series host actually did.
But as direct result of all the positive feed back she and her team has received. They decided to turn the series titled “Positivity Hacks Delivered” into an ongoing podcast.
Where they continue to interview both successful men & women and other industry influencer-s from literally all over the world. Checkout the screen shot image of a really cool email message I recently received from Mercy Rae Mendoza Beata’s Executive Assistant.
As Long As You’re Working Smarter It Definitely Makes Sense To Work Harder!
Ultimately You And I Can Only Control What We Not Others Do!
This being the case. even though Beata along with literally hundreds of millions of others are leveraging the enormous reach of youtube, Linkedin, Twitter, Facebook, Instagram and other major social media platforms. Which can shutdown those accounts without warning at anytime for whatever reasons they choose to.
There’s simply no denying the tremendous additional free marketing leverage and long term exposure you and I or your major competitors can and definitely will receive, especially over time. Because once these episodes are archived.
From Beata and other podcaster’s point of view. Now potential sponsors (advertisers) may decide it definitely makes sense to get in front of her steadily growing audience.
And gladly pay to do so. Or they or she may decide it’s better to become JV (Joint Venture) or affiliate partners. And they pay her company either X per lead or X% on each front end sale. (And they or you systematically net anywhere from 80-100% of the long term gross profits on the back end.)
Or some other mutually beneficial arrangement. ad the main long term advantage to the guests such as myself.
We’re free to seek out future mutually beneficial cross promotional arrangements with other guests who’ve appeared.
Maybe we can appear on each other blogs or podcasts. Or strategically cross promote each other. Other than your initial upfront time commitment. Where’s your additional cost or resource drain?
As Long As You’re Working Smarter It Definitely Makes Sense To Work Harder!
Entrepreneur Or Where Are You Currently Generating Additional Free Marketing Exposure?
As you read this particular blog post. Ask yourself the $64,000 dollar burning question. What are you currently doing right now? Or plan on doing in the next 60 -90 days which will at least put you in the future position of systematically generating potentially bankable marketing exposure?
And can you do it once yet continue to leverage your efforts going forward. Or like the vast majority of your major competitors are you stuck on the paid ad treadmill? Always haunted by the possibility of your accounts being either temporarily or permanently being shutdown.
Going forward hopefully you’re past ready to start at least attempting to strategically working smarter, not just harder, correct?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
