Aren’t You The Least Bit Curious Why They Call It Smart Marketing? Part Two
Hopefully after initially reading and re-reading part one of this ongoing series. You can definitely now better appreciate why they refer to it as smart marketing.
You don’t or shouldn’t rely solely on the outrageously expensive strategy. Of trying to persuade complete strangers to do business with you. When you can and definitely should be strategically leveraging your current and future customer/client base.
Because consistently doing so dramatically lowers your front end lead generation costs. Which in turn simultaneously boosts your initial front end gross profits. Does it not?
This Is How Some Indirect Marketing Strategies! (Ultimately Lead To Some Potentially Profitable Direct Marketing Campaigns!)
Entrepreneur please take a look at the following hard facts of running a business or service facts. Because combined they comprise a staggering 91% of why you and I and or your major competitors systematically lose your/our customer client base.
1.) Typically in America anyway. Nine % of them initially stop doing business with us. Because they find a comparable business or service at more competitive/affordable prices. 2.) Usually 14% of them end of going elsewhere because they’re basically not pleased with your/our products or services.
3.) But typically a staggering 68% ultimately end up leaving because somewhere along the line. Either the owner(s) and or employees made them feel totally unappreciated and or disrespected in some way.
Entrepreneur all three of these all too common marketing mistakes. Equals 91% of the reasons why you/we systematically lose business.
It’s Definitely Time For You To Embrace Some Basic Smart Marketing Concepts And Tactics!
If your money, time and resources are semi limited. They proactively embrace reducing the one major marketing mistake. Which typically amounts to 68% of the reasons “why” you and I may lose our customer/client base.
Systematically lower that one figure alone. And watch the long term health of your business or service increase. Entrepreneur start systematically testing offering 1st time callers.
The chance to not only come to your store within X amount of days of initially calling. But ethically bribe them to drag a friend with them whose at least 18.
just like a certain multi billion dollar a year grossing mega fast food giant. Whose makes a daily fortune. Simply for asking their daily customers, ‘if they’d like fries or X with that?”
Rest assured. A certain percentage of your 1st time callers will leap at the chance. To not only take advantage of an extremely time sensitive savings opportunity.
But when you or your major competitors ethically bribe them. By sweetening the pot. By ethically bribing them for dragging a friend. You’ll strategically build your opt in email list faster.
For less money. And you’ll perpetually generate more positive word of mouth and mouse buzz too. Don’t you agree? My friend this is just an extremely small sample of “why” they often refer to it as strategic smart marketing. Any questions?
Don’t Let Your Business Or Service Become A Perpetual Victim Of A Lack Of Creative New Ideas And Tactics!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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