(Because There Literally Are All Over The Place!)
Now that you read part one of this ongoing series. Hopefully you should now better appreciate how you and or your major competitors. Can and definitely should start monetizing your various marketing opportunities.
Some previously untapped marketing opportunities will be created by your creative marketing awareness. Others will come about because you’ve taken your creative marketing blinders.
Either way. There are untapped marketing possibilities are waiting to be systematically tapped into. Are you ready to take things to the very next level or two?
Are You Ready To Start Scaling Your Business And Or Service?
Now suppose your premium beer distribution center. You could Joint Venture/JV revenue with some local, non directly competing vendors.
Such as a local, mom & pop pizzerias. The pizzeria owner(s) could initially ethically reward their customers who spend over X.
And they could also offer the premium beer distributors extremely time sensitive discount certificates. To their top commercial customers.
Around the major holidays. The pizzeria owner(s) could give their top commercial customers and their employees.
They all get extremely time sensitive discount coupons. The employees come alone to redeem their discount coupons. They save 10 or X% off any beer product they choose.
Be it either a single bottle and or a case. However, simply for dragging a friend with them to redeem their coupon. Provided they’re at least the legal drinking age of their and or your particular area and or country.
The customer gets to buy any premium beer product of their choice. At the distributors actual hard cost.
But they also need to join the distributors opt in email list too.
Are You Accurately Figuring Your Current Customer Acquisition Costs!
For just a moment think about your typical 1st time customer acquisition cost. Oddly enough. Far too many retailers and or service providers.
Go the outrageously expensive, hit & miss traditional advertising route.
You’ve already heard this gazillion and one times at least. On average whenever you and I run traditional ad campaigns. It usually takes on average 7-21 touches.
These examples are strictly hypothetical. And are being used strictly for marketing illustration purposes only. The typical retailer will average anywhere from $500 – $800 dollars per lead! (Not paying customers mind you!)
When you and or your major competitors ethically reward your customers. Who drag a friend or bestie with them etc. Maybe the actual cost works out to be just two touches.
And if the 1st time customer acquisition cost averages 17 or X number of touches. Now they only pay two touches and save those 15 or X number of additional ad cost.
And they (or you!) pocket those savings! And you can reinvest your savings back into your business and or service. Those potential savings can really add up.
Those outrageous costs is what usually causes far too many businesses or service owners to constantly struggle. Or ultimately go out of business altogether.
Going forward. Try and keep an open mind. To the different ways you can potentially monetize your previously untapped marketing possibilities. Are you with me on this?
Go Ahead And Get Creative! (And Watch Your Long Term Gross Profits Go North!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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