(And Settling For A One To One Return On Your Investment At Best!)
So when’s the last time you took a real hard look at your outrageously expensive, traditional advertising costs? Are the results consistently hit & miss enough.
To where you’re finally at the point. Of seriously looking around for some potentially viable marketing/promotional alternatives. The current or even future dollars you have both direct and indirect access to.
Can and definitely should be strategically A/B split tested. And let your ideal prospect/customers and long term repeat clients.
Guide both your current and future advertising/marketing decisions. Don’t you agree?
Let’s Talk About Strategically Building Brand Visibility!
Entrepreneur for just a moment. Imagine what the potential long term effects would probably be. If an extremely marketing savvy, non franchised retail jeweler or appliance center owner.
Who has no problem not only being non traditional. But also being as creative and as resourceful as possible. Were to initially ethically bribe at least 5-7 local. Extremely influential women in their immediate area.
Whose jobs, careers or livelihood is also greatly influenced by their ongoing and constantly increasing visibility. You or your major competitors combine your own outreach efforts. Which definitely include being extremely proactive on social media.
You or they at least inexpensively tested the following extremely lowly hanging fruit marketing strategies and tactics.
The Advertising Costs For A Small Business Or Service Has To Be Maximized!
Entrepreneur (please try!) Or at least inexpensively test this or a similar extremely low cost, potentially high impact marketing strategy. For creating some instant, positive word of mouth or mouse buzz.
So instead of your non franchised, retail jewelry store and or non franchised retail appliance store. Constantly throwing, (more like wasting! 😎 A ton of your extremely hard earned money.
On some outrageously expensive. Dismally performing, traditional ad campaigns. What if you at least inexpensively tested the following marketing strategies and tactics.
Now You Or Your Major Competitors Are Systematically Positioned To Take Things To The Very Next Level Or Two!
Allow your top five or top X number of local female employees. To choose any hair or nail salon in town. And they get a $150 or X dollar credit to that particular establishment.
And they’re free to choose to spend all of it. Any way they wish to. But they must, (get this fellow profit seeking entrepreneur!) Drag a local friend with them. (Say what? ) Whose at least 18.
(And you and or your major competitors give the friend a $50 or X dollar credit too.) But each of them must spend their entire credit during their one visit. Here’s the secret sauce behind your particular marketing madness.
First, you or major competitors want to “discover” which. If any of the local, non franchised hair or nail salon(s.) Currently and consistently rank the highest among these local ladies.
Once you or your major competitors discover this critically important information. Now you set out to immediately form some type of mutually beneficial Joint Venture (JV) partnership with these local, profit seeking vendors.
Which without a doubt. Will definitely involve building your own opt in email subscriber base. 😀 Now that the initial marketing/promotional foundation has been set.
Coming up very shortly in parts two and beyond. You and or your major competitors are about to discover how to systematically use these relatively low cost, mega proven marketing strategies and tactics.
So you can if not greatly reduce your outrageously expensive, traditional advertising costs. Reduce them enough to keep a smile on your face. Sound good?
A Lot Of Your Major Competitors Are Only Too Happy To Continue To Waste A Fortune On Outrageously Expensive Ad Campaigns!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
