Advertising Costs: The Real Reason Your Traditional Ad Campaigns Totally Suck!
(And What You Can And Must Do Right Now In Order To Stop Your Losses!)
Entrepreneur surely by now, even you or your team has noticed the primary direction online or offline, traditional advertising costs have been steadily going, correct? And like it or not. You or your major competitors constantly run the risk of your account(s) being temporarily or permanently shutdown, right?
Pick your online social media advertising platform of choice. And what price increase similarities do you constantly see?
And even if your accounts aren’t constantly on the verge of being shutdown. The undeniable fact of using online (PPC) Pay Per Click advertising is this. The less clicks your ads generate. The higher your future clicks cost. Have you noticed this industry standard reality too? 😀
So let’s be brutally honest as to “why” this is. And “why” it will definitely continue. Unless or until you or your major competitors make a seismic shift in your current or future thinking about traditional advertising and or promoting. (And “what” you’re currently referring to as marketing. 😎
Ladies And Gentlemen Is It Easier And Far More Profitable To Sell To An Acquaintance Or A Complete Stranger?
Imagine you’re walking into a mall. When out of the blue. A complete stranger approaches you (rather aggressively!) I might add. Attempting to hard sell you something.
Chances are their approach will not be too successful. right? Now ask yourself why? It’s because they’re a complete stranger. Now imagine you’re sitting at home bingeing on Netflix or Hulu.
And an extremely close friend, a sibling, extremely respected colleague, co- worker, bestie, neighbor or in- law etc. Either calls or texts you all excited.
Almost demanding you come with them to some local store or showroom or free workshop etc. So you both get this extremely valuable, time sensitive thingy. Which you may or may not really need.
But for whatever reasons you and I definitely want it. 😎
Certainly not in every case. But think about “how” much greater the odds are of you or somebody being dragged along. Hopefully you can see and appreciate the differences in both approaches, correct?
Stop trying to instantly heat up an ice cold audience! (It’s too darn expensive & time consuming and potentially frustrating!)
Entrepreneur Make Or Demand Your Advertising Or Promotional Dollars Work At Least Twice As Hard For You! (As You Did To Earn Them!)
From a business math perspective. Any time you or your major competitors can ethically bribe one of your ideal prospects, customers or clients etc.
To drag at least one semi qualified new potential customer with them. Who you don’t pay a dime for until they become a paying customer of some kind. 😎
Those ad/promotional/marketing dollars don’t immediately come out of your pocket. And if you’re marketing savvy enough to compel them to stick around and become an extremely valued, long term repeat customer.
You or your major competitors are definitely on the road to systematically experiencing some potentially bank account filling exponential growth. For literally pennies on the dollar.
(Must do homework assignment: If you’re serious about scaling your business or service asap. For literally pennies on the dollar.
Watch, (make that study!) My guest podcast appearance on the dynamic Mac Attrams “Business And Wealth” show podcast. It’s titled: “Unlock The Hidden Cash Sitting In Your Business!”
Watch it the 1st time with as little distractions as possible. Wait a day or two and watch it again! After doing so. Two things will immediately become crystal clear. (Or at least they definitely should!)
1.) First: You should quickly “discover” at least three or more. Extremely low hanging fruit, non traditional marketing strategies or tactics.
You can start at least inexpensively testing. (If not shame on you entrepreneur!)
2.) Second: If you can’t seem to get past your obvious creative marketing blindless! Then it’s beyond obvious Mr. Marketing’s proven, bank account filling non traditional marketing and promotional strategies & tactics simply aren’t for you! (Absolutely no hard feelings!)
For the rest of you. Hopefully you can better appreciate why your traditional advertising costs are an outrageous expense! And not an income producing asset. Any questions?
Since Both Your Money And Time Will Constantly Be Invested! (Why Not Make Them Systematically Work Overtime For You?)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
