How To Advertise Your Business Effectively!
(So You Don’t Go Broke While You’re Desperately Trying To Get Rich!)
So “how” many total subscribers do you currently have on all of your opt in lists? Ever stop to wonder “what” if any correlation, that has to do with how to advertise your business effectively?
Because whether you currently see the direct correlation or not; it most certainly does exist! Case in point, far too many beginning and unfortunately struggling (on or offline) entrepreneurs, confuse the overall size of any given list, with the overall potential responsiveness of it! And that’s not necessarily the way to go about trying to measure things correctly.
How To Advertise Your Business Effectively!
(So You Don’t Consistently Attract Or Encourage The Wrong Type Of Potential Customers Or Clients!)
So you’ve already heard (and or) you’ve already figured out, that typically about 20% of your current valued customer/client base will produce 60-80% of your long term revenue, correct? That said; entrepreneur, it’s really critical “how” you go about advertising/marketing and or branding your business, product or service(s)!
Case in point; ever notice “how” certain online marketers, that specialize (primarily) in the “how to make money online” niche, seem to practically always rely on the borderline overly hypie sort of marketing/advertising approach!
You know, they advertising and or marketing approach that always seems to include market tested “opportunity seeker” buzz words (and or) proven buzz word favorites like, ‘instant this!” or “push button” that etc!
And sadly the net result is, even though (some) certainly not all of them have joint venture partners with rather (big) and responsive lists, even though their always in launch mode!
And they do generate a ton of initial front end sales, the real truth (and rarely) disclosed devastating facts are, they often gets tons of refund requests as well!
Avoid Attracting Or Encouraging The Wrong Types Of Potential Customers Or Clients To Begin With!
Entrepreneur, part of the overall problem here, lies in the fact, that you simply shouldn’t advertise or promote the wrong type of message, to you potential customers/clients!
Don’t encourage the type of people that often demand refund after after refund! Hey everybody gets the occasional refund request! That’s just a normal part of being in business! And that’s normal and to be expected! Nobodies right for everybody!
But if you purposely go out of your way to promise the moon and the stars! Guess what? You’ll also attract the “freebie seekers” like bees to honey! Every successful marketer (on or offline) has a certain percentage of them on their list, that will primarily only read their emails (occasionally!) and attend a few free webinars and or tele- seminars etc.
And maybe occasionally buy an extremely low front end product! But their not committed enough to purchase any short or ongoing more advanced coaching/consulting services etc!
And that’s okay, because their presence on your list is not really costing you a ton of money yet! However, it’s those tire kicking constantly “wanting something for nothing” time wasters that you need to recognize and kick to the curve asap! Before they cost you not only your business, but your piece of mind to!
So entrepreneur that’s “why” it’s extremely critical for you to quickly figure out “how to advertise your business effectively! Don’t you agree?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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