Are you maximizing the advantages of using email?
Have you noticed how some extremely savvy small business owners and or service providers, effectively utilize the five big advantages of using email marketing and others don’t?
It really is that simple. Because you’re either strategically lowering your (ever) increasing upfront out of pocket cost to communicate with your prospects and customers or you’re not.Right?
And it’s hard to believe that since the # one use of the Internet by far is still email.
How any so called serious entrepreneurs (which means you), cannot afford to be actively taking advantage of (and ultimately profiting) from this ongoing trend.
With that said, let’s quickly examine how your semi cash strapped small business and or service will prosper by getting with the program already.
Introducing The Five Really Big Advantages Of Using Email!
At the very least, you owe it to your bottom line to explore these five non techie, low cost marketing suggestions.
(And or) turn on your creative marketing juices already, and come up with some of your very own creative spin off twists, and get busy implementing them right now!
Otherwise your best long term customers and clients will end up on someone else’s list and take the money (plus the other) long term benefits that should have been yours with them!(Happens all the time!)
1.) Advantage # one: Your first really big advantage of effectively using inexpensive, single or double (opt in) email is, after your visitor subscribes to your list.
You now have the huge advantage of sending one (or) several highly personalized messages that allow you to really focus (specifically) on your prospects most pressing needs.
Case in point; your subscriber(s) might sign up, (opt in) to receive your five step email (and or video) series on ‘how to’ dramatically lower your cholesterol levels without taking harmful pills and or conventional medications of any kind!
And unless your major competitors join your list, they won’t be able to readily copy your marketing approach, the way they would if they saw your offline display ad and merely copied it!
If You’ve Ever Wondered How To Grow A Company With Semi Limited Resources And Or Assets! (Wonder No More!)
2.) Advantage # two: Unlike periodically sending costly hit & miss offline sales letters and or even relatively inexpensive snail mail postcards of some kind.
You can continuously and inexpensively follow up via your email marketing campaigns for literally pennies on the dollar. For years and years to come and never ever have to worry about traditional rising costs of postage, typesetting and other traditional printing costs etc.Right?
3.) Advantage # three: Even if you’re just starting out and you don’t have a thriving business yet.
You can still afford to use a paid state of the art email service provider like aweber, to keep in touch via your pre written email follow up series.
Which by the way,you can continually add to and every active subscriber on your list will receive, with no additional cost to you, until your list grows to at least 500 subscribers or more.
Your State Of The Art Autoresponder Will Easily Let You Inexpensively A/B Split Test…
4.) Advantage # four: Once you start actively testing your various main power subject line (headline) approaches, the top email service providers like aweber will allow you to inexpensively A/B split test, so you’ll quickly discover which main benefit(s) your lists prefers most.
(Provided you have at least 100 unique subscribers, at the time you implement the test.)
That way you actively go about improving the winners and dropping the losers altogether! Think about how that one fabulous feature alone, (meaning) -the ability to utilize A/B split testing – will save you countless dollars and wasted effort down the road.Don’t you agree?
Unlike your main competitors that are content to simply continue to guess which main power headlines, P.S.’s and or free bonuses work best. Inexpensive email marketing can quickly tell you which subject line gets opened most!
5.) Advantage # five: And the other really big advantage of using email is this. Let’s say (for whatever) reasons -to date- you have yet to create any type of email follow up series yet.
With the right top of the line paid autoresponder service like aweber, you can still send an unscheduled ‘broadcast’ email message to your list, any time you want!
The Real Long Term Advantages Definitely Out Weigh Any And All Disadvantages Of Using Email!
Basically the term “broadcast email” simply refers to any email that your paid email service provider allows you to send to your subscribers, an email message (any time) you want, even if it’s not part of your regular pre written email follow up series.
This type of feature is perfect for retailers, (especially) small cash starved new retailers that are working with an extremely limited budget.
You could send all of your subscribers a special VIP alert, announcing your up and coming weekend VIP members only sale!
If you’re a new start up retailer, you could even joint venture with other local vendors by offering anyone that joins your list $100-$500 dollars in ‘new customer only discounts’ that you’ll broadcast email to them periodically over the course of X amount of days.
Either way you slice it, the advantages of using email can’t be denied.No matter what your particular niche is.Don’t you agree?
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
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