A Really Profitable Way Savvy Small Business Owners Get Massive Exposure!Part Two
So hopefully after reading part one of this ongoing series, you now realize and better appreciate, all the before, during and after, resources, money and or effort, which constantly goes into, developing and nurturing, any type of paid advertising and or promotional campaigns, correct?
Great. Because without a doubt (ladies & gentlemen), your resourced challenged small business and or service, simply can’t afford to go the outrageously expensive, trial and error route to traditional paid advertising success. Don’t you agree? 😀
Irregardless of the fact, your current Facebook PPC (Pay Per Click), and or Bing PPC ad campaigns, can be run for as low as $3- $5 dollars per day.But rest assured, in Facebook-s case, those long term prices, are only headed up.
And if you simply have no reasonable clue, as to ‘how to’ run, test and nurture, a successful PPC ad campaign, the long term marketing and or promotional opportunities constantly being lost, as you continuously try to figure things out on your own!
Is potentially costing you a whole lot more in lost, front and back end revenue!
So Why In The world Shouldn’t Your Semi Cash Strapped Small Business And Or Service Continuously Develop Some Extremely Profitable Ways To Generate Massive Targeted Exposure For Literally Pennies On The Dollar!
Case in point; as you recall in part one. A locally owned Mom & pop style florist small business owner, decided rather than keep allocating all of their available advertising/promotional budget, on outrageously expensive traditional advertising campaigns.
Instead, they would turn their attention and part of their financial resources, to some low hanging fruit, non traditional marketing strategies and or tactics.
So in order to (hopefully), consistently generate some massive targeted exposure, to literally tons of local, potential first time and long term repeat customers, for literally pennies on the dollar.
Here’s just a few rather inexpensive, (awareness) marketing strategies and or tactics, they initially inexpensively tested.
Just Because Your Small Business And Or Service Is Resourced Challenged Doesn’t Mean You Can’t Have Or Make Immediate Impact!
First and foremost, since (both) the local nail and or hair salon owners, have pretty much the exact same female clientele as your floral shop.Agreed?
And since your both non directly competing with each other. And also critically important to your decision to enter into some type of mutually beneficial joint venture (JV) arrangement, with either or both of these particular local vendors.
You’ve run your total lifetime customer value metric numbers, and it definitely makes sense, to at least inexpensively test leveraging both the nail and hair salon owners steadily growing female clientele.
Because these local ladies, (from various diverse backgrounds), definitely represent the professional and personal inner circles, you’re systematically attempting to get introduced to, through your various advertising, marketing and or promotional strategies and or campaigns etc.
Your Small Business And Or Service Should Definitely Be Partnering With Other Non Directly Competing Vendors!
Stop and consider the potential long term advantages. First of all, you supply a local hair or nail salon owner, with some of your very best looking and smelling floral arrangements, (initially) at your actual hard cost and or ultimately free.
Providing of course, the long term exposure, results in a reasonable percentage of their steadily growing female clientele, becoming first time and ultimately long term repeat customers. 😀
So think about, (both) the short and overall, long term reaction, of these vendors local female clientele.
First of all, they can clearly see, this beautiful vase of flowers correct? And they can also smell them.
At some point, surely either they themselves and or someone they know and love, will definitely be in line to receive some flowers, right? 😀
A Major Marketing Mistake Is To Overlook And Or Not Fully Comprehend Long Term Potential Marketing Leverage Opportunities And Or Possibilities!
The other part of your JV arrangement with local vendors is, as long as you get to set up some type of lead generating display in their shops, and offer your monthly and or quarterly free drawing.
You agree to supply these vendors with fresh flowers, (either) once a week and or once every other week for free, once their location and ongoing exposure proves profitable.
Plus, any time the hair or nail salon owners, wish to send someone flowers, you’ll gladly let them do so at your actual cost.
Plus, you will also enthusiastically allow, all the hair or nail salon stylist, (both current and future ones)to purchase their flowers, at just 10 (or X %) above your actual hard cost.
Really Successful Entrepreneurs Can Consistently Build Massively Successful Marketing And Or Promotional Campaigns Literally Starting From Scratch!
In this particular (hypothetical) marketing example. Your floral shop, is basically leveraging the long term marketing potential, of allowing both the hair and nail salon owners and their stylists, to consistently generate, some long term positive word of mouth and mouse buzz about your business or service.
Because the local people they consistently send flowers to, will be exposed to you (and or) your major competitors businesses, for literally pennies on the dollar.Right?
And this consistent inexpensive marketing exposure, will definitely lead other potential first time and or repeat customers into giving your business that-all important- first initial shot.
Case in point. Ladies & gentlemen, take a look at the two screen shot images below.They are for my latest RSS (Really Simple Syndication) feed subscriber stats. Since I’ve been actively monitoring them, in early November 2017 to the present.
Now Take A Look At One Of The Most Recent RSS Feed Updates.
So How Much More Profitable Would Your Semi Cash Starved Small Business And Or Service Be With Some Relatively Inexpensive Targeted Exposure!
Ladies & gentlemen, look at the positive word of mouse buzz. In just six months an additional 320 RSS subscribers. 😀
So just like you (and or) your major competitors floral shop, will most definitely benefit, from some constant, positive word of mouth and mouse buzz.
Provided you start to pro-actively market your business, products and or services, using proven methods.
Hopefully, as you can clearly see, my RSS feed subscriber base, is currently experiencing, some of the exact same marketing leverage, correct? 😀 Absolutely.
Going forward (entrepreneur), it should be far more obvious how, some extremely savvy small business owners and or service providers, consistently generate some massive targeted exposure.For literally pennies on the dollar.And ‘how’ you definitely can too. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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