(And Are You Willing To Strategically Test In Order To Discover What’s Possible?)
So have you ever run any type of Pay per Click (PPC) ad campaigns? I’m not talking about paying either an individual or a service/agency to do them for you. I’m asking if you’ve ever attempted write and 100% finance your own PPC campaigns?
Because if you have. Then you already know and fully appreciate what an incredibly challenging task doing so is, correct? 😀
And you definitely have a realistic idea of just how much and to which degree potentially expensive – traditional advertising methods. Currently affect your income, correct?
Once Start Correctly Implementing Your Proven Income Producing Activities! (You Definitely Won’t Wanna Stop Doing So)
First of all the sad but undeniable truth is. Online you and I and the best of the best copy writers. And the most successful marketers currently online.
Experts agree you and I have at best fellow profit seeking entrepreneur. A mere 3 – 7 seconds to attract/hook your intended audience. With your main power ‘What’s in it for me?” Power headline. Or else they’re gone. Probably for good, right? And your ad dollars for the most part. Go up in flames, agree or disagree?
The effort poured into trying to learn “how to” consistently write main power headlines. And initially having them constantly fall flat. Hopefully opens your eyes enough to better appreciate. The entrepreneurs who have clearly developed these particular skills, correct?
But make no mistake about it ladies & gentlemen. The absolute most successful copy writers and the most successful marketers currently walking the planet.
They all tirelessly and strategically A/B split test various headlines bullet points. Email “subject lines,” offers, P.’s and on and on etc. This is part of the reason their traditional on or offline ad campaigns are ultimately successful or not.
But strategic ongoing testing definitely takes plenty of time and cost you money, correct? 😀 And whether your/our on or offline ad campaigns are profitable or not. They still cost you/us money, correct? 😀
So Let’s Talk About And Take A Look At Those So Called Hidden Costs!
When your/our traditional ads bomb. Not only is your front end money/investment gone. But because it doesn’t produce a bankable result. You get no marketing leverage whatsoever, agreed?
Now contrast the following marketing/promotional strategies. Against non franchised retail jewelers “A” ‘s approach. Versus non franchised jeweler “B” ‘s non traditional approach. But will initially invest $20,000 dollars.
Retailer “A” will be testing or they expert agency will be testing various PPC ad campaigns. Retail jeweler B. Will invest in allowing the first 100 local women. Who drags a friend with them to their store. Who’s at least 18.
And both join the retailers opt in email list before they leave the store. Both get to purchase an extremely eye catching pair of diamond studded earrings.
Which typically retail for $400 dollars a pair. But their actual hard cost is half or less. 😀 So $200 dollars divided into $20,000 dollars equals 100 local ladies, right? ($20,000 / $200 dollars = 100 local ladies. All of them constantly strutting around town. Showcasing some of your very best bling. 😀
Are You Finally Ready To Start Separating Yourself From The Pack?
And remember these 100 or X number of local women. All know at least 25 other local ladies from literally all walks of life, correct? (100 x 25 = 2,500, right?)
Fellow profit seeking entrepreneurs. Look at all of that constant positive, viral word of mouth and mouse buzz. Going on long after retailer “A”s PPC campaigned is no longer being financed.
Now entrepreneur, are you truly starting to see “how” traditional advertising affects your current income?
You Really Are In The Perfect Position To Strategically Take Your Business Or Service To The Very Next Level Or Two!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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