5 Ways The Super Retailers Can Put The Grand Back In Grand Openings!
(And How You Can Too!)
Seriously, do you have any idea just”how” much money on average, the typical super retailer (like say) “Best Buy” spends to do one of their grand openings?
Take probably five or six of your top Internet marketing gurus cos,t and multiply them by some other number, and you’re starting to get warm!
Because, without a doubt, (both) they and their Wall St. analysts can gauge from that initial grand opening weekend.
The overall basic trajectory of that first quarters sales! Translated, a lot is riding on those all important grand openings!
So here’s one particular long term marketing concept, that should ultimately find it’s way into the board room, as they discuss both short and long term marketing strategies of every kind!
Introducing Five Simple Ways The So Called Super Retailers Can Put The Grand Back Into Grand Openings!
Let’s take one of the major super retailers like good old “Best Buy.” And since they’re spending a proverbial fortune for each of their grand openings.
Let’s see “how” a few simple minor adjustments, can really super charge their long term, gross front and back end profits!
First and foremost, from now on, when those anxious crowds are gathering outside,(and constantly texting whomever), while waiting for that new store to finally open! 😀
Here’s “how” Best Buy will strategically capitalize on that process going forward! First and foremost they are going to launch their “VIP first 1,000 customers club!”
Very Few Marketing Strategies Are More Effective Than A Well Implemented Client Retention Program!
What the heck’s that you ask? Good question? Basically, like the name implies, they are going to outrageously reward, (more like ethically bribe) their ‘first 1,000 (or X) number of new customers.
And create a perpetual, positive word of mouth and mouse culture of the sorts going forward! 😀
Here’s how; the first thing the Best Buy associates will do is give everyone, (meaning the first 1,000) standing outside, a special VIP card.(Or better yet, simply have them download an app.)
And once they get inside, they can have the card laminated! It will entitle the first 1,000, (or X) number of shoppers, to the following five bare bones minimum super benefits!
The Five Major Benefits Of Being A VIP First One Thousand Customers Club Member!
Since there can only be one first customer (or client) or first ten, fifty, one hundred or even first one thousand of anything,right?
Best Buy , (and or major super retailer X), will also capitalize off this strategy.
And use it going forward to generate tons of additional sales,positive word of both mouth and mouse buzz. And a ton of positive social media buzz too!
Without having to constantly spend outrageous sums of money, on upfront traditional out of pocket advertising mediums, like local radio, TV or newspaper ads etc!
The Very Best Loyalty Program Definitely Involves Some Type Of Ethical Bribes!
1.) Major benefit # one: All VIP first thousand customer club members automatically get 25%, (or X%) off any and all purchases that they make on their birthday!
Because on the back of these special laminated cards, that they’ll keep getting renewed annually, it will list their actual birth date on it!
Not the year ladies, just the month and day they were born. Plus, they automatically get an additional ten, (or X%) off any sales price, on any purchases they make that day!
And as long as they bring someone over 18 with them to the store that day, they get an additional ten (or X%) off their total bill!
Continually Apply Some Proven Business Growth Strategies To Your Long Term Marketing Mix!
2.) Major benefit # two: They automatically get a $2 dollar credit every time they eat at the food court!
And if they bring anyone over 18 with them, and that person orders anything at the food court, the VIP club member automatically gets one free 32 oz soda or a large tea, or lemonade etc! 😀
3.) Major benefit # three: And to celebrate the stores annual anniversary date, every year the VIP club members get to purchase anything three items in the store, at Best Buys actual cost! No minimum or maximum! 😀
Customer Loyalty Definitely Opens The Door To Creating Additional Income Streams!
4.) Major benefit # four: They also receive periodic VIP text message alerts, (ahead of) the general public about any items that are about to be announced and or discontinued altogether!
And if they bring anyone over 18 with them on the “buddy plan” they automatically get that item at Best Buys actual cost!
5.) Major benefit # five: All “first 1,000 VIP customer club members” get to buy any ten (or X number) of DVD’s for the year at Best Buys actual cost!
Now entrepreneur, do really have any doubts whatsoever, the type of positive word of mouth and mouse social media buzz, this type of marketing strategy will -ultimately- have on Best Buy or your bottom line going forward!
How And Why Customer Loyalty Programs Are A High Profit Business Model!
“How” in the world will they not be able to constantly talk/brag about it to whomever will listen! 😀
And that my friend, is just a small sample of “how” the so called super retailers, (or you) put the real grand back into their grand openings! Any questions!
See you in just a little bit in part two! Because you definitely don’t want to miss what’s coming next!
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
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