You Get Your Customized Digital Marketing Funnel Right And Everything Else Just Got A Whole Lot Easier!
Have you noticed, practically any or every time, you mention the phrase email marketing. And a ton of extremely hard working and dedicated entrepreneurs. Quickly want to change the subject.Have you noticed this all too common, unspoken trend as well?
This being the case.Sadly, what a ton of them,still haven’t come to realize or fully appreciate is.The better and more efficient, the digital marketing funnel they personally have.Or have direct or indirect access to.
Meaning, some type of mutually beneficial JV (joint venture) or cross promotional arrangement(s) of some kind.They put together, with other local, non directly competing vendors.
Not only will they incrementally increase, both their front and back end profits.But they’ll steadily do so, for a fraction of the upfront traditional out of pocket costs.
Which means, in some cases, they can gross as much as they have in previous years.But because, they dramatically lowered certain fixed or variable front or back end costs.
They still earn a much higher gross or net profit. Is that not interesting? And one of their primary reasons for doing so.Is because of what you’re about to be exposed to?
Who Says You Have To Be An Internet Marketing Guru In Order To Create A Profitable Digital Marketing Funnel!
First and foremost, you and I definitely need direct access, to your ideal prospects and customers/clients.Which means you need a reputable, paid email marketing service provider.
This way, as long as your subscribers remain active.You can periodically send them, both pre-written, and unscheduled, ‘broadcast’ email alert messages.
And don’t forget and or discount the fact, you can and definitely should, segment your lists, in some way or fashion.And you can send certain segments of your lists,certain types of unscheduled email messages. As often as you want.(Or at least as long as their subscribers.)
Which means, you can and definitely should A/B split test, not only different offers. But you can and definitely should also test the P.S. for different offers. And of course your main subject lines etc.
And all of these options, are best implemented, when you have total control over your own list, correct? (These marketing options include your offline databases as well.)
Even though this is the case.Guess what?
You Can And Definitely Should Maximize Your Leverage Potential By Accessing Other Non Directly Competing Vendors Opt In Email Or Mobile Marketing Lists!
Case in point. Let’s say you currently own or manage, a single location, non franchised retail appliance center.And once or twice a year, just depending on how successful, the first event is.
But these particular sales extravaganza events, (which you hold off your main store premises),are primarily targeting, a combination of local small business owners, service providers and start up entrepreneurs. Not to mention local professionals of all kinds.
And here’s one of the ways, you routinely get your most loyal subscribers, to help you steadily build, your list of local professionals.
You periodically send your loyal subscribers, an extremely time sensitive, discount coupon.With a nice marketing twist.You inform them, the first 50 (or X) number of subscribers, who drag a local professional of any kind with them, to your store, before the expiration date on the coupon expires.
They not only get to reach into your grab bag. But whatever savings their coupon says, they automatically get double the savings, plus a $50 dollar gift certificate, to one of the areas most popular grocery store chains.
Again, these perks are only for the first 50 (or X) number of your subscribers, who somehow manage to drag a local professional of any kind with them, to your off site sales events.
And the definition of professionals, means nurses, doctors, lawyers, chiropractors, lawyers, CPA’s, CFP’s etc.Now truth told. You don’t expect the vast majority of your best subscribers, to have access to any type of professionals.
You Build And Control Your Own On Or Offline List Of Any Kind You Have A Major Potential Advantage Over Your Major Competitors!
Basically, your initial primary goal, is to leverage your best customers professional and inner circles.And have them drag local professionals of any kind, to your off site sales events.
And the way you ethically bribe the local professionals, is by making them aware, when they spend anywhere between $1,500 – $5,000 dollars.
They too get to reach into an entirely separate grab bag. And they may get ‘super’ discount coupons, which are worth, anywhere from 25-60% off the normal retail value.Say what?
And you do this, for two primary reasons.
1.) Primary reason # one: First and foremost. You know by ethically bribing, your first 200 (or X) number of local professionals, who join your opt in email/mobile marketing list. And they spend at least $1,500 (or X amount) of dollars!
Because you know, they will be enthusiastically spreading, some positive word of mouth and mouse buzz, all over the place. And this definitely includes social media.Right? And they’ll definitely share their good fortune, with some of their fellow professionals as often as possible, correct?
2.) Primary reason # two: Second, you will definitely benefit, from some long term residual, positive word of mouth and mouse activity. For literally years and years to come.
Because truth told, these local professionals, have a much higher, total lifetime customer value metric, than your typical customer does,correct? Absolutely. And these local professionals, are typically worth, anywhere from $5,00- $20,000 dollars each.Over the next five to seven years.
Hopefully you now better understand and appreciate, how and why you definitely need, your very own digital marketing funnel of some kind.Don’t you agree?
Now It’s Your Turn To Start Strategically Building Your Very Own Customized Digital Marketing Funnel!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments
(in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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