You Definitely Can Be Authentic Even When You’re Leveraging Someone Else’s Brand!
So how many total followers do you currently have on your most profitable or effective social media accounts? Are you able to either build your opt in email list. Or can you monetize your following in some way?
If not it’s really that not big a deal. If you don’t currently have a huge social media following. Doesn’t automatically make you a bad person. On the other hand ladies & gentlemen.
Be authentic every chance you get. Because doing so is an extremely effective long term marketing strategy. Don’t you agree?
Building Credibility Means Strategically Leveraging Other Marketers Brand!
As you can see from the featured image for this particular blog post. I along with probably thousands or tens of thousands of other graduates. Took and graduated from blogging icon Jon Morrows “Guest Blogging” course.
(Entrepreneur please take a moment and read the brief description on the right side of the image. Because it pretty much describes some of the potential long term benefits from completing his course. And successfully passing your final exam.)
For putting in the effort you get to display your “Certification.” (Do I really think his “Certification” award is potentially worth tens of thousands of dollars.
Not necessarily, no. But here’s the thing entrepreneur. Jon has definitely built an incredibly valuable brand, agreed? So much so. When other vendors in the market place want writers.
They see Jon’s graduates as at least semi qualified enough to handle various paid writing assignments. (With varying degrees of pay of course. 😎
And being able to periodically flash his “Guest Blogging” certificate to my steadily growing tribe. You never know for sure. Who’s reading your content. And when they share it. Who might eventually see it, correct?
Go Ahead And Be Your Authentic Self!
You can’t see it until you actually click to on the above video. But to date it’s generated a very respectable 71,000 views. Not bad, right? I personally never would of thought such a basic subject would generate so many views.
Shows you “what” I know about effective SEO (Search Engine Optimization) best practices. But even though that particular video is without a doubt my most viewed.
I don’t try and pretend I’m some sort SEO video marketing guru. Because if I was. The vast majority of my videos would have consistently ranked a whole lot higher. (And so would a higher percentage my blog posts too. 😀 )
The main point I’m attempting to make is this. Even though I along with thousands of other students successfully completed Jon’s very comprehensive course.
I don’t personally know Jon nor any of his associates. And just in case you’re wondering. My certification is not photoshopped. 😀 And that’s what I mean about the need to be authentic as often as possible. I have no problem leveraging Jon’s outrageously successful brand.
But that definitely doesn’t mean I’m willing to pretend certain things are true. Which clearly aren’t. Like pretending or even inferring my typical video or blog post routinely generates tens of thousands of views. (Because to put it bluntly they don’t! 😎
Sadly There Definitely Is A Little Too Much Super Hype Online!
Men and women constantly flashing rented bling! 😀 Or posing in front either rented luxury cars or houses etc. Or photoshopping this or that. Implying or flat out lying about what they’ve supposedly accomplished.
Can you believe the extremes some people are willingly to go to? Sure I took a fairly comprehensive course and passed my final exam. just like X number of Jon’s other students did.
And as a direct result I and other students get to display our “Blogging Certification” from now on. 😀 Hey, if you’re the type who’s so desperate you will pay for fake/paid reviews.
Or you’ll rent some high end, (discontinued bling!) And rent it for a few hours or few days etc. Or you’ll rent a limo for a few hours. And while you’re doing so. You record a video or two.
Desperately trying to give or to create the false impression of major success. As for me. I prefer to be authentic and trust my real tribe totally gets and appreciates that. 😀
Successfully passing an exam is merely proof of successfully passing an exam. 😀 Still I and other graduates definitely like flashing our certification. As if it’s a badge of honor. (Because for us it definitely is.)
So what’s it gonna be entrepreneur? Are you gonna continually thrive to be authentic? Or are you content to keep pretending to be something you’re clearly not? Your ideal tribe members can definitely tell the difference.
Just Because You May Not Have A Bankable Brand Just Yet! (Doesn’t Mean You Can’t Leverage Someone Else’s!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
