Why The Popularity Of The NFL Proves You Definitely You Don’t Need Access To The Very Best Marketing Ideas Ever! Part Two
You must admit. The NFL (National Football League) fans in the US, are pretty fanatical, when it comes to their particular team, correct? And when it comes to annual merchandising revenue. The NFL and it’s many subsidiaries, (think) strategic alliances.
They annually gross billions on both the front and back end of their sales funnels, year after year, correct? Absolutely.
So it really is no secret or a stretch to believe. You simply do not need to have direct or indirect access to some of the very best marketing ideas and or strategies.
In order to consistently earn a profit from a highly niche-d target audience.
Like NFL or college football fans, correct? In fact as long as your products or services are relevant to the NFL or college football, in some truly meaningful way.
You or some of the creative marketing minds within your organization. Can probably find a few non traditional ways, of consistently generating income from them. As you’re about to discover.
Have You Noticed How Much More Profitable It Is To Market Or Promote To A Laser Targeted Audience Or Niche!
Case in point. Picking up where part one left off. Notice this first, potentially untapped profit center, waiting to be discovered. So let’s say your exotic beverage distributorship, wants to start initially promoting, some of your very best tasting gourmet coffees, cocoas, lemonades and ice teas, to both the fanatical NFL and college football fans alike.
So you approach some of the local, Mom & pop restaurants which are located within a 3-5 block radius of either an NFL or major, (division one or two), college football stadium. And here’s the initial arrangement, (aka) strategic alliance partnership you or your major competitors form with them.
In order to get some major exposure for your extremely great tasting beverages. Without having to go the outrageously expensive, dismally performing, traditional advertising or promotional route.
Instead, here’s ‘what’ you initially test. You will gladly supply both the owners and any and all of their major vendors, who are avid coffee or cocoa drinkers with, 20 lb. bags of the gourmet coffee of their choice at your actual hard cost. Say what?
Plus you’ll gladly supply the owners of the restaurants with free 20 or X lb. bags of the gourmet coffee of their choice. For their personal use. And they get to promote it in one of two ways.
1.) First: They place their sign out front of their restaurant and starting two or three days before, (either) a major NFL or college football game. Their sign invites their current and potential first time customers in, (who are wearing) some type of reference, to either the local college or local/regional NFL team.
They get to purchase an Xtra large cup of gourmet coffee or cocoa, which would normally retail for at least $4.79 -$5.29 per cup. But during college football or NFL season, (including) the entire playoffs and the Super Bowl. It’s just $1.29 per cup. Say what?
The More You Or Your Major Competitors Can Wow Your Customers! (The More They’ll Both Patronize Your Business Or Service And Help Spread The Word!
First of all. In terms of college football fanatics, who are extremely social media marketing conscious. Think about ‘how’ often, they will be exposing both the Mom & pop restaurant, all over social media. Plus be doing Facebook Lives right inside the restaurant bragging about the great tasting gourmet coffee or cocoa, the restaurant sells, for literally pennies on the dollar.
Who knows they may even start a local group of college students and various types of local bloggers who meet once a week during college or NFL season. Or both. And do their own analysis and break downs of key match ups etc.
All from inside the Mom & pop restaurant, while sipping on their favorite gourmet coffee or cocoa. (Just saying.)
2.) Second: The restaurant will also invite local business owners and their entire staffs, to drop by the restaurant, to get their own Xtra big gulp cup of coffee or cocoa, for the exact same price, as they offer the college or NFL fans.
Pretty cool, right? And remember, (deep!) behind the scenes. It’s your exotic beverage distributorship, whose eagerly supplying the restaurant with these great tasting beverages. At these extremely affordable prices.
You Can Definitely Should Continue To Wow Your Ideal Prospects And Customers As Often As Possible!
Because when these customers decide, they want to purchase some of these great tasting beverages, to send to whomever as a gift. This is when, the restaurant owners, will pass your two sided business card to them.
And they will hand date side two. And as long as these potential first time customers, drags a friend with them to your store whose at least 18. Before the expiration date. And they join your opt in email/mobile marketing list.
In order to enter your free drawing. For their chance to win one 20 or X pound bag of gourmet coffee or cocoa a month, for the next 12 months. Which is an X dollar value BTW.
They automatically save 50% off their very first purchase.
This Is Where And How You Take Your Marketing Or Promoting To The Very Next Level Or Two!
3.) Bonus strategy: Remember those outrageously cheap, Xtra large Big Gulp cups of whatever? Get this? Your extremely marketing savvy, exotic beverage distributorship, will gladly supply, (pay for) these Xtra large plastic mags, which you can buy in bulk.
(BTW), do you see the potentially profitable, untapped strategic alliance, which is literally staring you or your major competitors in the face. Based on that last sentence. You will, when you read part three. So please stay tuned.
Anyway. You provide these mags, and as long as the patrons bring them back, during college or NFL season. A an Xtra large Big Gulp, only cost $1.29. And the rest of the year, it’s still only $1.99.
Which is still a whole lot cheaper than the normal retail price of $4.79.Correct? Hopefully you are definitely starting to better appreciate, why you don’t need direct or indirect access, to some of the very best marketing strategies or tactics, in order to be or become, outrageously profitable. Don’t you agree?
Believe It Or Not You Currently Have Direct Or Indirect Access To More Than Enough Potential Opportunities To Consistently Create A Ton Of Front Or Back End Profit!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, who also target, small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills. (No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
