You don’t need the best advertising campaigns to be really successful!
As you previously discovered in part one of this powerful series about (not) necessarily having to use the best advertising campaigns, in order to successfully advertise your business, product and or service.
And as you discovered in part one, your advertisement just has to be effective, not necessarily expensive, in order to be effective.Right?
Unfortunately far too many otherwise extremely savvy small business owners and or service providers, start out trying to use outrageously expensive (so called) “Image advertising.
And whether it actually builds your image or not, it will do nothing but drain your (extremely limited) bank account.
You’ll also often hear this type of glitzy advertising form, referred to ‘tombstone advertising”, because often it’s plain dead on arrival.
The Real Secret Ingredient Of The Best Advertising Campaigns!
Now just in case you missed it. and it’s a good bet (at least) 95% or more of you did. One of the keys to truly becoming an effective, competent marketer, is you have to learn to “think outside the box.”
When it comes to successfully applying marketing concepts that you read (or) listen to.
Because, otherwise, there is a very good chance, that you may not be able to totally utilize the concept(s), the way it’s being presented to you.
Case in point: In part one of this series, you learned about a highly successful form of paid contingency radio advertising, called Per Inquiry (PI). Remember?
Basically savvy entrepreneurs would approach some of the lowered ranked local radio stations within their particular markets, and instead of paying for traditional radio advertising. Instead they would offer to (in essence) pay the radio station so much per inquirer they received.
This way they preserved their extremely limited cash. And the lower ranked radio stations (within) the local markets, were glad to receive something for unsold ad spots, as opposed to having to constantly run public service messages, just to fill the unsold time slot!
How The Best Advertising Campaigns Evolve Over Time!
Here’s where “thinking outside the box” really comes into play. An extremely successful Real Estate Investor/info-preneur, that had an extremely successful (and wildly popular) newsletter.
And this savvy info-preneur managed to get the US Government (that’s correct.) Uncle Sam’s department of HUD (Housing And Urban Development) to pay him ($2 dollars) per inquiry that his newsletter subscribers, who contacted the department of HUD in order to learn more about some of the million (upon) millions of repossessed properties, the department of HUD had on its books.
And this savvy entrepreneur was routinely earning an additional $6,000 dollars per month! That’s correct! Because on average, 3,000 of his paid newsletter subscribers would simply contact the department of HUD to inquire about the various repossessed properties listed on the “insert sheet” included inside his paid monthly newsletter.
Hopefully, you see how this savvy entrepreneur used the exact same per inquiry (PI) concept, to make a ton of money, he otherwise probably not have!
And that’s why you don’t necessarily need the best advertising campaigns to effectively advertise your business!
Just Base Your best Advertising Or Promotional Campaigns Around Serving Your Target Audience! (And It Will Be Your Major Competitors Constantly Losing Sleep!)
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
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Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
