Wanna Know How To Build Strategic Partnerships Without All Of The Fancy Paperwork?
By now you’ve either heard or (better yet!) you’ve personally witnessed first hand. What often happens when you or someone else either flat out endorses someone, their products or services.
Or you indirectly do so. Your sales both immediately and over time tend to really take off, correct? So the $64,000 dollar (burning question) quickly becomes. How to build strategic partnerships of some kind. Without necessarily having to constantly fill out a ton of not exactly cheap or exhaustive paperwork.
After all you definitely wanna make darn sure you have as many legal bases covered as you possibly can, correct? No arguments from me. Well “what” gives here?
Who Else Is Up For Discovering How To Consistently Attract New Customers? (For Literally Pennies On The Dollar!)
First of all entrepreneur don’t think so hard or so formally. (Say what?) Back it up for a moment. The type of strategic informal partnership or collaborations I’m referring to here. Have absolutely nothing to do with you and I hiring a fancy legal team.
Because (truth told!) in order to create a ton of positive (viral) word of mouth and mouse buzz you won’t need highly skilled lawyers. (But further into this particular blog post. You may see a really creative way to utilize them. But it’s has nothing to do with their legal expertise. You’ll see shortly.
So do stick around. And thanks for your patience.)
Consider the following long term marketing strategy. And ‘how” it can and ultimately will positively affect you or your major competitors bottom line. So your non franchised retail jewelry center has decided not to go the outrageously expensive traditional advertising route.
At least temporarily speaking. You’ve done the extremely eye opening math and have discovered on average. Whether you’re utilizing local prime time radio, TV or one of the major local Sunday newspapers.
Or local billboards or even one of the major local throwaway guides. You typically spend anywhere from $475- $1,100 dollars per lead, (ouch…) And no matter what the ultimate outcome is with these outrageously expensive traditional methods. “If” for whatever reasons you or your major competitors decide not to advertise one particular day or week. Guess what?
The advertisers don’t run your ads. Regardless of “how” much money you’ve previously spent with them.
So How The Heck Do You Or Your Major Competitors Strategically Setup These So Called Informal Partnership Arrangements? (And Constantly Do So Without Hiring Fancy And Potentially Expensive Lawyers?)
Great question entrepreneur. And I’m so glad you finally decided to ask it. But let’s start at the beginning first, okay? Initially let’s say you’ve carefully run your numbers. And you now realize your ideal -local- female customer. Typically between the ages of 21-57.
On average she tends to be worth anywhere from $400- $11,000 dollars. Give or take over the next five to seven year period. (Give or take.) Just depending on how much discretionary income she consistently generates over this same period.(We’re talking total lifetime customer value metrics here cadets.)
And whether she stays steadily employed. (Or her entrepreneurial endeavor(s) remain profitable on some level.) And “how” many raises or bonuses she gets. And ‘if” she doesn’t suffer any major temporary financial setbacks. Like going through a nasty and time consuming divorce. (Or dissolvement of a business partnership arrangement of some kind etc.)
Or she temporarily loses all or part of her business altogether. Or she has to file for some type of personal or business bankruptcy. Or she or a loved suffers a catastrophic medical emergency which depletes all or most of her savings. And all but wipes out her established credit too. (Enough with the doomsday scenario’s already.)
Let’s just say everything pretty much stays on point both personally and professionally. So you’ve established your ideal local female demographics currently has a total lifetime customer value metric of somewhere between $400- $11,000 dollars.
These So Called Informal Partnership Arrangements Can Ultimately Balloon Into Some Major Long Term Profit Centers!
BTW entrepreneur. The vast majority of your major competitors simply have no realistic idea whatsoever. “What” their ideal consumer or business customers total lifetime customer value metrics are. Which means any and all dollars they spend, (not invest!) into any type of formalized advertising, promoting or marketing etc.
They don’t know “if” they can really afford the amounts they’re currently spending on a daily, weekly, monthly or annual bases. (Talk about playing with loaded dice.)
Anyway, you just go find the nearest office buildings in your city/town which is currently loaded with anywhere from 75- 500 potential -informal- strategic partners. (Say what? ) Translated, local female state workers. (Especially the supervisors and managers etc.)
And the first 250 or X number of them who do as a bare bones minimum the following three things. You’re definitely gonna hook them up. What three things you so skeptically ask? You or your major will discover how to build strategic partnerships without hiring potentially expensive lawyers. (Just like the ultimate insiders do. For literally pennies on the dollar.) Coming up very shortly in part two. So please stay tuned.
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