Is your primary WordPress website/blog, (or your offline sales letters) conversion rates are suffering?
Or just not quite as high as you’d like them to be.
If so,here are five incredibly simple, lost cost, proven tactics for you to employ right now, and instantly begin to improve the overall effectiveness of your conversion rates.
In order to help assure your long term on or offline success;without increasing your costs!
And none of these proven, low cost power marketing methods are very time consuming. And they’re extremely simple for you to implement now!
This first one, (at first glance) seems fairly obvious but (sadly) it is not!
And by not quickly recognizing and fixing it; you are probably missing out on a ton of potential sales, repeat customers, clients, and low cost referrals!
So this one simple change can easily be worth an additional 15-45% to your overall long term bottom line profits!
Your Local Deli Experience Can Teach You A Ton About Successful Online Marketing! Say What?
Remember the last time you were in the grocery store, (patiently waiting your turn in the Deli line?)
And for whatever reasons there was only one cashier and naturally the place was packed?
And even though the cashier was obviously doing the very best they could. It was just taking (what seemed) like an eternity! Right?
Remember how impatient you and some of the other regular customers got, because the line was moving so slow?
Then remember how you finally decided to just leave (in disgust), rather than waiting around for the people in line to finally get served!
Remember You Have On Average Less Than Five Short Seconds To Try And Convince Your First Time Web Visitor To Stick Around!
1.) Well, guess what? That is exactly what your totally impatient website visitor, (especially) a total stranger,first time web visitor.
Will more than likely do at your site, if you made the fatal pre profit killing mistake, of having one of those notoriously slow loading, graphically overloaded websites! Yuck!
Totally clueless amateur website and or blog designers, and at least 90% of all beginning (do it yourself) online marketers, are very fond of building these types of sites.
(Falsely) believing or concluding, that it’s those fancy graphics and fancy technology in general, which sells online. Rest assured it is not!
It’s Your Persuasive Copy That Sells Online Not Your Graphics!
So don’t have a website that takes five seconds (or more) to load, or else your visitor along with their potential, long term repeat sales and referrals are not only long gone!…..
But if you’re using any type of paid advertising strategies to get them to your site. Like potentially expensive, PPC (Pay Per Click advertising), you’re just throwing your money down the drain!
Plus, they may just land on one of your major competitors sites! Ouch!
Your Website Copy Should Continuously Speak Directly To Your Ideal Prospects Primary Needs!
2.) Next; Imagine you and a close friend that haven’t seen each other in years decide to have lunch at your favorite downtown spot and normally between noon time and 2 o’clock you can’t get a foot in the place!
But today, oddly enough not only is there no line, but you’re able to get right in and grab a table in your favorite corner. And right off the bat it’s obvious why this place is emptier than the University of Florida during spring break!
There is this extremely loud Gangsta Rap music blaring out of the house speakers! Yeah (the really explicit) type! What? Needles to say, you two don’t leave skid marks heading out of the place!
Don’t Let Something As Basic As Consistently Using The Wrong Colors On Your Website Greatly Prohibit Your Ability To Profit Long Term!
What (if anything) does that have to do with your long term online success? Simply this; stay away for those extremely loud unconventional background colors, please!!
Because just like good old hard core Gangsta Rap is hard on your ears, visually speaking loud unconventional background colors (such as Dark Green ,Black or Orange) are both hard on your eyes and they are even more devastating to your pocket book as well!
(And ladies no offense intended here; but you often have a tendency to want to use fancy type such as Edwardian Script (Don’t!)
That nonsense (Edwardian Script) may look cutesy, but test after test has proven, if your site is heard to read, your visitors won’t leave skid marks! No visitors, no sales, any questions?
Your Conversion Rates Will Sky Rocket When You Strategically Use Real Testimonials!
3.) Now then; these next three in the interest of time will be more of a general overview.
Whenever you can; always add ‘social proof’ in other words, use real testimonials somewhere in your copy and or sales page!
Because people – meaning your on or offline potential customers, and or clients love to see others, (in their exact same boat), that have experienced positive results from your products, services and or advice!
Don’t be bashful with three – five short, but powerful benefit laden testimonials!
Remember You And I Initially Have Less Than Five Seconds To Make A Positive Impression On A First Time Web Visitor!
4.) Be sure if your state of the art WordPress website/blog, does currently have, a regular target specific lead capture page, feature somewhere typically above the fold in the top right corner.
You should be offering some type of potentially powerful, free problem solving advice and or service.
(By way of some type of special report and or free audio product), in exchange for their contact information.
In order to start your all important follow up process, via your autoresponder service.
Don’t Potentially Jeopardize All Of Your Hard Work By Not Effectively Utilizing Some Type Of Paid Autoresponder Service!
(A quick note: Regarding your ultimate selection of a reputable, paid autoresponder service.
Make sure the service you ultimately choose offers a double opt in feature; which basically means, before your subscriber can actually receive whatever it is they opted in for.
They have to confirm this fact by clicking on your confirmation link first!This way you avoid being accused of the dreaded spam violations!)
And Remember To Strategically Leverage Your Problem Solving Headlines For Maximum Effectiveness!
5.) And finally… Last but certainly not least! Remember a staggering 80% of the success or failure of your offline sales page, classified ad, business card, yellow page ad, flyer or website/blog etc.
Will ultimately be determined by whether or not you have a powerful benefit laden, stop them dead in their tracks, target specific ”Here’s What’s In It For You”!
Attention getting, specific problem solving headline! You do these five simple things consistently.
And your bottom line front and back end profits will grow! And your overall conversion rates will dramatically improve! Guaranteed!
You Consistently Implement These 5 Market Tested Strategies And More Times Than Not You Will Increase Website Conversions!
Bonus: Wherever possible, be sure to add either your picture, or if you’re pro-actively marketing a product such as an ebook; be sure that you include a current picture of it.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business product or service in the next 30 days or less!
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media sites or tweet this.Thanks!
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some type of power networking.Let’s get connected asap!
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entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
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