So what type of marketing or promoting is your favorite? Or do you currently have a favorite paid marketing or promotional specialty? Is it potentially expensive PPC (Pay Per Click) advertising?
Or are you into banner ads? Or is solo email ads your thing? If your business or service is primarily marketed or promoted offline. How do you consistently generate your initial front end sales or referrals?
If your online or you plan on marketing or promoting your business or service online. What’s your current digital content marketing strategy? Do you even have one? And can you scale it fairly quickly?
Do you know or have a pretty good idea what your ideal customer or clients, total lifetime customer value metrics are? If not, why not? The reason why you need to get a realistic idea of what these metrics is.
So going forward, you can be or quickly become, a whole lot more strategic. With your digital content marketing strategies or tactics. As you’re about to discover.
Are You Sure You’re Not discounting The Long Term Potential Value Of Some Form Of Content Marketing?
So currently what type of digital content marketing strategy or tactics are you currently implementing and why? Are you blogging? Or is video marketing your thing? Or are you a podcast-er?
Or like me are you currently leveraging podcasting by being a frequent quest on various popular podcasting shows. Or are you leveraging multiple mediums at once?
Strategic Digital Marketing Opens The Doors To Multiple Potential Marketing Opportunities!
Quick question. Do you currently have your own state of the art, self hosted WordPress website or blog? And if you currently have your own self hosted blog. How often do you or someone within your organization, publish fresh, “how to” problem solving content to your blog? Great.
Because periodically posting, fresh content. Aimed at your specific target market. Is a proven (long term)blogging/ content marketing strategy to help steadily grow your laser targeted audience. But here’s the thing. You or your major competitors blog.
Is only one proven way to systematically reach your target audience. Right? And you and I have no real control over whether or not your content consistently ranks on any of the major search engines first or second page. Right?
So let’s say with all of your current blogging efforts. Your blog steadily receives about 2,000 unique visitors per month or more. Big congrats.
However, the very next month. Guess what? Google and the other major search engines change their algorithms again. So your ranking slides down even further. Now instead of ranking on the bottom of page two for a specific long tail keyword phrase.
Now you’re on the bottom of page seven. Which means you or your major competitors may as well not even be ranked, correct? Right.
So How Does A So Called Digital Content Marketing Strategy Possibly Make A Difference?
Great question. First of all. Let’s say you or your major competitors. Over time of course. Start doing “guest podcasting” appearances, at least once or twice per week.(Or more if your schedule allows.)
And as you can clearly see from the dates on those two reminder notices. Depending on “how” pro-active, you or your major competitors are.
Two “guest podcast” appearances on relevant podcast shows. Is extremely doable. Correct? But let’s cut this in half. And say you can start routinely appearing on at least one laser targeted podcast per week.
And they not only link to your site on their blog or e-commerce site. But they also allow you to mention your site or specific lead capture page address. So hopefully some of the laser targeted traffic decides your free lead magnet giveaway. Helps solves at least one of their major concerns. Which compels them to join your opt in email/mobile marketing list.
And remember. As you look at Stacy’s comments in the first confirmation notice. Her team has a pro-active marketing approach. They will professionally edit the entire episode.
And create both audio and video snippets. And they’ll post them on youtube, twitter, Instagram, Linkedin, Tiktok just to name a few.
Are You Starting To Truly Appreciate How The Right Content Marketing Strategy Can And Will Make A Ton Of Difference?
Plus her professional marketing team will also post some of the snippets on their state of the art WordPress blog. Look at all of this continuous free, viral marketing leverage.
Now multiply all this pro-active marketing leverage by 52 weeks. Provided of course. You or your major competitors build up to at least one “guest podcast” appearance per week.
And let’s say each appearance translates into just 100 new targeted visitors per week. In 52 weeks. (One year.) You now have generated an additional 5,200 unique visitors to your blog. Not bad, correct? No doubt.
And rest assured. At least some of the corporate, institutional type of advertisers. Will be or quickly become very interested in buying some type of ad space on your blog.
You Don’t Have To Keep Waiting On Opportunity To Knock! (You Can And Definitely Should Help It Move Along!)
Other vendors will be more than willing to offer you free or extremely low cost access to their products or services. In exchange for some type advertising or JV (Joint Venture) arrangement.
The bottom line is. Part of your online promotional strategy definitely should definitely include, some type of digital content marketing strategy. Don’t you agree? Me too.
(And BTW, if you or anyone you know, like and trust has a business related podcast. And you or they are proactively looking for guests. Please reach out to me via my blogs contact page. And simply put the words “Potential Guest Podcasting Opportunity” in the subject line. And share your particular details in the main body copy of the email.
And I’ll return your email message asap.)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters ,who also target, small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave
me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
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Comment *Thank you for the great tips that you have shared! I believe that firms should focus more on their SEO strategies. I was also searching for an SEO company for my small business. I came across Search Berg and they are local SEO experts. They are really good at their work.
https://www.searchberg.com/blog/6-ways-professional-seo-services-can-help-your-local-business-rank-on-google/
Thanks for stopping by a sharing this potentially
profitable resource Susan.
Hopefully my tribe will find some benefits in your doing so.
Thanks Susan.
There’s no question, qualified on or off page SEO experts proven
strategies can ultimately mean the difference between consistently ranking or not.
Hopefully the SEO experts you’re recommending are consistently providing their
much needed services.
Hey Mark, Thanks for this article. It will help me to do something new with my business.
That’s very awesome to hear Arfin.
Thanks so much for sharing your future intentions. And as you steadily progress
towards your chosen goals. Please don’t hesitate to periodically stop by
and share your ongoing progress.
It will inspire others to start and keep taking action.
Hi Mark Newsome, I got a great idea of content marketing. I am new to digital marketing and learning. Thank you again.
This is great to hear Arfin.
And hopefully your content will attract your ideal prospects
and you’ll consistently convert them into some extremely loyal customers.
Thanks for sharing your success.
You’re totally welcome Arif. We all encourage, inspire as well
as influence each other in various proven ways.
Keep strategically testing, growing and steadily moving forward toward your goals.
And know and appreciate we all experience various types of temporary setbacks.
Learn the lessons doing so presents. And full steam ahead.
Comment *I have little bit knowledge regarding digital marketing because I am new to digital marketing. After reading your article I have learnt many things regarding digital marketing which would be really beneficial for me to grow my business in future with interesting content, knowledgeable posts, and so on. I am really thankful to you for sharing this insight thought with us!
Robert Thompson recently posted…Why You Should add PPC Landing Pages to Your Web Marketing Plan
Robert thank you for your extremely kind words.
And hopefully you’ll discover some practical ways
of constantly applying at least some of what you read.
Thanks so much for stopping by and sharing your thoughts.
I definitely appreciate it.
Thank you for your incredibly kind words of encouragement Robert.
Take things step by step. Nobody figures it all out overnight.
Constantly keep progressing. And if you need to invest in some proven or coaching.
From men & women who are slightly more advanced than you. Do so.
You don’t have to initially be coached by the higher end guru or guruettes.
As long as you’re constantly learning and moving forward.
That’s how you’ll ultimately reach each higher level you sincerely pursue.
Digital marketing lets you create engaging campaigns using content marketing tactics. This content can gain social currency – being passed from user to user and becoming viral.
digital marketing agencies Sandusky recently posted…Please Support Our Journey to Win $25,000 From FedEx
Very well said.
And I couldn’t agree with your assessment more.
What better way to consistently receive any type of online
validation than through your content constantly
being shared.
Thanks for stopping by and sharing your awesome insights
DMA Sandusky. They’re greatly appreciated.
Comment *Digital Marketing is the new era of marketing with proper analytics. Great content thanks for sharing.
Thanks for stopping by Digital Blocs.
And I totally agree with your assessment. Digital marketing in
it’s various forms is definitely part of our new marketing landscape.
And it’s here to stay in some shape or manner.
Absolutely Fantastic Blog!
I’m glared you shared such informative article!
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Thanks for your kind words Kian.
I truly appreciate yo taking the time to
stop by and share your thoughts.
I sincerely hope going you won’t be a stranger and continue to
add to the ongoing conversation.
Digital marketing is actually the only way grow to your business online and have a stable business during even in this pandemic
Your assessment is spot on Jigyasa.
A stable online business can become an extremely
valuable asset.
Which can continuously generate all types of front
and back end income.
Thanks for stopping by and joining the ongoing conversation
Comment *A well planned and designed online brand can help you get ahead of the competition by giving you that edge in product and services rendered.
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I am new to digital marketing. I was confused about content writing strategies. Thanks for sharing your thoughts. It really helped me a lot.
Thanks Farjana.
Hopefully you discovered several potentially valuable strategies
or tactics.
Which can and will you make it to
the very next level or two in your ongoing journey.
Keep learning implementing and growing. And you’ll ultimately
get there.
You’re extremely welcome Farjana.
Hopefully you’ve discovered a proven blueprint, which helps you
get to the very next level or two.
Great blog. I was just searching for this topic and found this blog. I really liked it. Very informative and useful blog. Thanks for sharing this with us.
Thanks for your incredibly kind words Bhawna.
And I’m glad you found some useful and
practical value as well.
I just saw your email message via my blogs contact page and I just responded.
And I look forward to possibly collaborating with you in the
not so distant future.
i am really impressed with your writing skills as well as with
the layout on your blog. Is this a paid theme or did you modify it yourself?
Anyway keep up the nice quality writing, it’s rare to see a
great blog like this one nowadays.
Abrar mohasin recently posted…How google reviews increase business reputation
Thanks for stopping by and sharing your incredibly positive thoughts Abrar.
They are greatly appreciated. And hopefully the strategies and tactics shared will help
you or your major JV (Joint Venture or cross promotional partners get
to the very next level or two.
And yes my theme is a paid one and no
I did not modify it in any way.
Thanks so much for stopping by and sharing your thoughts.
Please don’t be a stranger going forward.
Amazing Peace of Content! I really enjoy reading your user-friendly, detailed, blogging & writing tips. Thank you for taking the time to share all that you know about the crazy world of blogging. Nice to meet you by the way.
Steffy thanks so much for your incredibly kind words!
They are greatly appreciated. And I sincerely hope
at least some of what you discovered will
help you in some meaningful way get to the very next level or two.
Thanks so much for taking the time to stop and share your thoughts.
Please don’t be a stranger going forward!
Wow! What an amazing read. Agree with all the pointers you have mentioned. Keep sharing such great content.
Thanks for such a positive comment Hyper Connect.
And hopefully you discover a thing or
two to help you not reach the very next level
or two.
But succeed it as well. Thanks so much for
stopping by and sharing your thoughts.
Nice article.
I really appreciate your writing skill and innovation.
This article very helpful for a digital marketer.
Thank you very much Hannah.
I truly appreciate your extremely kind words.
And I hope at least in some small way.
The material presented, helps you move your business or service
forward.
Digital marketers help you run your business virtually. With interesting content, knowledgeable posts, and even creative graphic designs. Thank you for this!
Christopher recently posted…Frase.io Review | Optimize Your Current Website & Blog Content For SEO |
Thanks so much for sharing your insights Christopher.
They are definitely created. And your analysis about creative
graphic designs.
Going forward please don’t be a stranger.
Highly impressed with your thought. it will help us .thanks
Thanks for your kinds words Normanton Park.
Hopefully they with both help
and inspire you to strive to reach and possibly
exceed your next level or two.
Comment *”They learned and understood a lot about our unique industry in a short period of time.
Thanks for stopping by TechnoPhilic.
And hopefully you found some type of value to both implement and share
with your constantly growing tribe.
This is very helpful. SEO online marketing is the best trend now that is commonly used in most business websites for their marketing.
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So glad you found some value in the post BDMS.
and hopefully it adds to your current knowledge base and
current real world experiences.
And helps you quickly get to the very next level or two.
Amazing piece of content. Really loved your thought on this.
Thanks for your incredibly kind and inspirational words albas.
They truly appreciated. And hopefully the market tested content
will aspire to take your business or service to the very next level or two.
Without having to constantly spend a fortune.
I suppose Social Media Marketing is more essential for Digital Marketing. Social media has emerged as a tool for enterprise promotions. Besides, driving site visitors to websites, it offers a wide variety of opportunities for marketers. So there may be absolute confidence that Social Media lead the digital advertising strategy.
books
Very true Ananda.
And I couldn’t agree more with your spot on analysis.
Sadly far too many aspiring entrepreneurs are not
effectively utilizing social media.
And as a direct result. They’re missing a ton
of potential untapped marketing opportunities!
Information impressed me on multiple levels. The information is awesome! If you aren’t sure, always go for information. It’s incredible.
Thanks so much for your really kinds words Tamara.
hopefully you came away with some brand new potential
marketing strategies or tactics.Which if nothing else.
You can inexpensively A/B split test.
Hi Author,
Thank you so much for posting such an informative blog. I am also a digital marketer so this will help me a lot. Keep posting such a great tips.
Thanks for sharing such an encouraging comment Kamrun.
And thanks so much for taking the time to stop by and share you true thoughts.
Your words are quite inspirational. Thanks!
Hi Sir! Thanks for your beautiful help. Your article helped me a lot. Your writing style is very impressive and effective. Keep up your good work. Thanks for sharing
Thank you so much for your incredibly kind words!
They are definitely appreciated. And hopefully going forward.
You will be able to quickly implement at least some of
what you discovered here.