After initially being exposed to part one of this ongoing series. Have you also come to the correct conclusion?
Which is. Being an entrepreneur, is most definitely, a certain type of mindset. Would you not agree? Great.
Remember the digital marketing expert, you were briefly introduced to in part one? In this follow up sequel.
Hopefully, after, (and or) as soon as you’re done reading this follow up post. You will have a much deeper, practical and workable understanding. Of at least, some of the potentially profitable, mindset shifts.
You definitely need to make and maintain.Especially, if you’re serious, about (not only) increasing your gross, front and back end profits.
But sustaining them as well. Take a much closer look, and see for yourself.
So Are You Definitely Starting To Appreciate What Being An Entrepreneur Really Means?
Some of you, may or may not, already know, another one of my Linkedin power partner connections. That being, Website and or WordPress platform building expert, Phillip Dews.
While Phillip is definitely a fairly modest guy. Without a doubt, he is most certainly, the geeks geek.
This guy flat out knows his stuff. To it lightly And if you’re ever in need, of any type of professional, state of the art, customized site.
WordPress or otherwise. You’re definitely in extremely good hands with him. Reach out to him via his blog. And just mention yours truly referred him. And he’ll definitely take care of you.
Being An Entrepreneur Definitely consistently Tapping Into Some Previously Untapped Marketing Opportunities!
Check out his really cool Linkedin header image profile just below.
See if you can follow, this type of marketing mindset train of thought. For just a moment. Suppose you’re one of three senior marketing directors.
For a beverage distributorship, which specializes, in some extremely great tasting, gourmet coffees, cocoas, teas, lemonades.
And of course, your extremely great tasting, high end, wines and or champagnes. Some of which,typically cost anywhere from $289- $575 per bottle. Say what?
Stop Or Don’t Under Estimate The Long Term Profit Generating Potential Of The Back End Of Your Business And Or Service!
Case in point. Because you definitely want to increase, the overall sales of your companies, gourmet coffees and exotic teas.
You approach, both a few local men barber shops. Plus a few local, female hair and nail salon owners.
And a few local, non franchised, independently owned, mom & pop corner store type of small business owners.
And here’s basically what you initially propose to corner store type owners. You will first, allow the to sample, any three, of your best tasting, gourmet coffees, teas and lemonades.
You And Or Your Major Competitors Can Definitely Generate A Consistent Profit Whenever You Provide Them With The Right Products And Or Services!
Case in point. You’ll gladly provide the corner store owners, with one free, 20 lb. bag, of gourmet coffee, for them and their staff to consume personally.
And you’ll simply deliver the flavor of their choice.Once a month. Provided, they agree, (in writing), to promote one of your best tasting, gourmet coffees, to their extremely loyal customers.Huh?
In other words. You will supply them with free gourmet coffee, which they agree to sell to their customers.With a really cool marketing twist of course.
Be Sure You Consistently Maximize Your Long Term Marketing Opportunities!
As along as their customers spend at least $5 (or X) amount of dollars. The large coffee. Which is the only size they are allowed to sell of your brand.
It cost just $1.29. Or X. Where everywhere else around town. A large, of nowhere near as good a tasting cup of coffee. Would typically cost $3.79.
Otherwise. If for whatever reasons, they decide to spend less than $5 dollars. A large cup of extremely great tasting, gourmet coffee cost $4.29. Or X.
Either way, the retail store owner makes out. Because remember. They’re not paying anything, for the gourmet coffee.
Make Consistently Creating Some Positive Word Of Mouth Or Mouse Buzz A Main Priority!
For just a second. Think about, the long term, positive, viral word of mouth and mouse affect. This one, extremely low hanging fruit, marketing strategy alone can potentially have.
Because you know the corner stores, best coffee drinking customers, will definitely be all over social media, plus spreading the word high and low.
About the extremely affordable, great tasting gourmet coffee, tea or lemonade.Correct? No doubt.
And here’s the other part, of this three prong, market tested,long term marketing strategy. Both, the male barber shop, nail and hair salon owners.
Will be given a stack, (to start off), of 1,000 each, of your two sided business cards.
There Are Potential Untapped Marketing Opportunities And Or possibilities Than You May Currently Realize And Or Appreciate!
And the hair stylist, will use them, to create, additional upsell income, by allowing their customers, to purchase any large beverage of their choice, of your gourmet beverages, from the local corner store.
And pay just $1.29 or X. Provided they upgrade from strictly a hair or a trim.To (for the guys), a hair cut and shave.
And for the ladies, a trim, wash and rinse. And for the nail salon owner. Whatever upsell offers they typically provide.
Basically, the salon providers, simply give their customers, one of your market tested, two sided business cards each time they take advantage, of an upsell offer. And their customers, simply take the individual business card, to the corner store to redeem it.
And the store owners, or their staff, simply hole punch the card. So it can only be used one time.
Are You Starting To Appreciate How You Can Definitely Out Promote Some Of Your Major Competitors! (Without Having To Constantly Invest A Fortune!)
Are you definitely following the long term thinking here, on the part of the exotic beverage distributor. Basically it’s a market tested, three prong marketing approach.
One will be covered here. And at least three more, will definitely in part three, okay?
Basically, the extremely marketing savvy, exotic beverage distributor, is more than willing, to forgo, almost any front end gross profits.
In order to generate massive exposure, from both the local corner store retailers, customers base. As well as the salon providers customer base as well.
Are You Definitely Starting To Appreciate Why Being An Entrepreneur Is Definitely A Specific Type Of Mindset?
In part three. You’ll discover ‘how’ an extremely marketing savvy, expert web designer and WordPress specialist, like Phillip Dews. Is currently cashing in big time, from a very similar marketing strategy. (So you definitely wanna be around for that.)
Until then. Are you now starting to truly appreciate. How being an entrepreneur, is definitely a specific type of mindset? Say yes!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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